How to get visibility in app stores? Which factors do matter? How to choose right countries to focus on? What kind of tests it makes sense to run? Examples and case studies.

2. 800k games
3mln
1000 games
1,2k
60-90
have never
been downloaded,

3. Discoverability
63% of games are discovered
through Google Play search window.*
Differentiation

4. Rapid Magic: Soul Crystals → Check keyword strength
Rate us!
Most profitable markets first → usually we start with 14
TRAFFIC IPHONE DIFFICULTY ASO FACTOR
Wizard 4 6.2 0.65
Draw 5.7 6.7 0.85
Spell 2.7 4.3 0.63
Drawing 5.8 6.2 0.94
Touch 3.8 4.1 0.93

8. GOOGLE PLAY EXPERIMENTS PICKFU

12. Google Play