St. Mary's Episcopal Parish & Day School is developing a marketing and branding strategy focused on the mantras "Faith, Family, Fellowship." These three areas capture the essence of who they are and will guide them for the next 3-5 years. They define Faith as knowing Christ through worship, sacraments, and moral living. Family emphasizes children and adult ministry, building strong family units, and connecting families to the school. Fellowship promotes outreach, friendship, social gatherings, and enabling community among congregants.

1. St. Mary’s Episcopal Parish & Day
School
Marketing & Branding Committee
Discussion Materials
November 2012

2. Focus areas
• Mantra/Slogan
• Brand-Logo, Style guide
• Signage

3. Faith.Family.Fellowship.
• These are our three key areas of
strength, focus and aspiration.
• They capture the essence of who we are
now, and are flexible enough to use for the
next 3-5 years as our congregation evolves.
• On the next pages, we start by asking-”what
does this word mean? How does it fit our
brand?”

4. Faith
• Knowing Christ
• Outreach
• Christ within us
• Sacraments
• Being absolved of sins
• Getting on to heaven
• Tradition
• Worship
• Education
• Moral Living
• Death
• Baptism
• Caregiving
• Evangelism
• Giving (Time/Talent/Treasure)

5. Family
• Children’s Ministry
• Adult Ministry
• Eldercare
• Building block of successful family unit
• Responsibility (Parental & Congregation)
• Routine-Sundays
• Connect to school
• Christian love
• Safe venue for kids-link to common experience/tradition
• Values
• Bring energy to church
• Church can be family

6. Fellowship
• Outreach
• Friendship
• Worship-Bible
• Book discussions
• Pastoral care
• Ministries
• Social gatherings
• Church events
• Enable large and small social gatherings
• Senior Dating
• Singles gathering
• Youth events
• Summer camp
• Father/child campout

7. Next questions
• What is our current strength/prgramming in
each area? What are our aspirations for each?
• What do we want people to know about our
involvement/programs/commitment in each
area?
• What tactics do we use to support each focus
area?

8. Brand-Logo, Style Guide

9. Signage