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Соціальні медіа і онлайн-
 журналістика: хто кого?

      Сергій Пішковцій, 2011
Хто я?


Сергій Пішковцій, Закарпаття
facebook.com/hellveen
Хто я?


       Сергій Пішковцій, Закарпаття
       facebook.com/hellveen




2007                            2009



                   2010
Соціальні мережі?
Соціальні мережі:

Facebook
800 млн+



Twitter
200 млн+



Вконтакте
100 млн+
Соціальні мережі:

Facebook
800 млн+ (   1,5 млн+)



Twitter
200 млн+ (   200 тис+)



Вконтакте
100 млн+ (   18 млн+)
Соціальні медіа vs. журналістика
Соціальні медіа vs. журналістика



                 Січень 2009,
                 Нью-Йорк
Соціальні медіа vs. журналістика




              А ви?
Що робити?
Що робити?
Що робити на Facebook?




              ● ручна трансляція
              ● описи новин
              ● залучення до дискусії
Що робити на Facebook?
Що робити на Facebook?
Що робити на Facebook?




   "people are talking about this"
Що робити на Facebook?




   3372 / 29764 * 100 = 11,3%
   "people are talking about this"
Що робити на Facebook?




    "people are talking about this"
Що робити на Facebook?


                         1,6% (21245)


                         11,3% (29764)


                         11,7% (11285)



                         6,5% (5174)

    "people are talking about this"
Що робити на Facebook?


                         5,1% (3535)


                         5,9% (4937)


                         40,3% (1609)



                          2,4% (1089)

   "people are talking about this"
Що робити на Твітері?
Що робити на Твітері?




   Заголовок + URL < 140
Що робити на Твітері?




                ● RT
                ● #хештеги
                ● @реплаї
Що робити на Твітері?




       @lentaruofficial
Що робити на Твітері?




       @lentaruofficial
Що робити на Твітері?




       @lentaruofficial
Що робити у соціалках?
Що робити у соціалках?
Що робити у соціалках?




     справа ProstoPrint
Що робити у соціалках?




     справа ProstoPrint
Що робити у соціалках?




     справа ProstoPrint
Мережа контактів




            "who to follow"
Мережа контактів




        "people you may know"
Для чого?
Для чого?




   час
Для чого?




   трафік
Для чого?




1 - пожежа в датацентрі Hosting.ua
2 - Янукович і вінок
3 - захоплення Prostoprint


             трафік
facebook.com/hellveen

twitter.com/blogoreader

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Соціальні медіа і журналістика: хто кого?