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形象開發\開花開發
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許多時候,在為客戶挑選適當的卡通造型代言人時,時常被問及:〝為何要選擇 A、而非選擇 B 呢?〞在進行卡通代言的設計開發時,「辨識度」與「記憶度」會是關鍵,尤其是在這重視個性的時代!
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形象開發\開花開發
1.
形象 開花 -powered
by H2-
2.
這是……?
3.
這是……?
4.
這是……?
5.
這是……?
6.
形象的意義 原始能力的甦醒(受)
文化價值的蘊含(放)
7.
形象的使用 …………
企業 VI 卡通形象 商品設計 空間協調
8.
卡通形象的誕生 1919
年,菲力貓在派特蘇利文( Pat Suliivan )公司的奧圖梅斯麥( Otto Messmer )的孕育下在《貓的鬧劇》( Feline Follies )中首次登臺。菲力貓受歡迎的程度足可和後來的狄斯耐公司的卡通人物媲美,特別是在知識份子的觀眾群中也廣為流傳,並在此後長達 10 年的時間裡成為最受歡迎的卡通明星。另外,菲力貓的周邊產品,如菲力貓玩具、菲力貓唱片、菲力貓貼紙……也受到了兒童的歡迎,一套延續至今的電影銷售模式由此建立,菲力貓因此成為美國首只成為商品的卡通角色。 http://www.tudou.com/programs/view/PRG44rnmiRk/
9.
卡通形象的經營 目前,仍以美國及日本兩國為最大原創「卡通漫畫(動漫)」形象的生產地;中國大陸近年的代工崛起,逐漸影響全球產業的權力平衡……
(不同發展順序,投資成本不同) 日本:漫畫->電視->電影 美國:電影、電視->漫畫
10.
卡通形象的產值 據專家表示,以下國家每年產值有……
中國: 180E 美元 (估計 600E 美元) 美國: 2,000E 美元 ( 1/3 文創) 日本: 100E 美元 ( 2008 , 16% GDP ) 韓國:節目出口總額 51.9% (日本轉包製作)
11.
經典卡通形象…趣味!
12.
經典卡通形象…趣味!
13.
經典卡通形象…趣味!
14.
共同期待下次!!
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