America Outdoors Breakout - Using Social Media To Drive Customers To Your Web...Scott Allen
The document discusses using social media for business and provides case studies of businesses that have successfully used social media. It recommends a cross-platform social media strategy, participating rather than just publishing content, and living the brand by sharing personal experiences on social media sites. Case studies highlight a kayaker who uses social media to share expertise and get broadcasting jobs, an outdoor writer who interviews experts and shares content to build an audience, and a park that created a Facebook page where visitors share photos and discussions to promote the park.
How to Use Social Networking & Social Media to Grow Your BusinessScott Allen
This document provides strategies and tactics for using social media and networking to grow a business. It discusses the importance of having a social media plan aligned with business objectives. It also emphasizes focusing networking efforts on relevance and diversity, using social media for all business functions, being active on multiple platforms, building trust quickly through helpful contributions, and creating value in all interactions. The overarching goal is to build quality relationships that translate into real business results.
America Outdoors Keynote - How To Stand Out OnlineScott Allen
The document discusses the growth of social networking and blogging and how companies can engage with customers online. It provides statistics showing large increases in visitors and engagement on sites like MySpace and Facebook. It also outlines four steps for social media success: observe conversations, join conversations, start conversations, and live the brand. The document emphasizes that communities require ongoing resources and negative comments must be addressed immediately.
Long Tail Keyword Research for Social MediaScott Allen
This document discusses long tail keyword research for social media. It notes that 90% of users don't go beyond the first page of search results and 70% click on one of the top 10 organic results. As such, focusing keyword research on less competitive, long tail keywords that can rank on the first page provides an opportunity to reach more users. The document provides a presentation, spreadsheet template, and instructions for conducting long tail keyword research on TheVirtualHandshake.com or ScottSocialMediaAllen.com.
America Outdoors Breakout - Using Social Media To Drive Customers To Your Web...Scott Allen
The document discusses using social media for business and provides case studies of businesses that have successfully used social media. It recommends a cross-platform social media strategy, participating rather than just publishing content, and living the brand by sharing personal experiences on social media sites. Case studies highlight a kayaker who uses social media to share expertise and get broadcasting jobs, an outdoor writer who interviews experts and shares content to build an audience, and a park that created a Facebook page where visitors share photos and discussions to promote the park.
How to Use Social Networking & Social Media to Grow Your BusinessScott Allen
This document provides strategies and tactics for using social media and networking to grow a business. It discusses the importance of having a social media plan aligned with business objectives. It also emphasizes focusing networking efforts on relevance and diversity, using social media for all business functions, being active on multiple platforms, building trust quickly through helpful contributions, and creating value in all interactions. The overarching goal is to build quality relationships that translate into real business results.
America Outdoors Keynote - How To Stand Out OnlineScott Allen
The document discusses the growth of social networking and blogging and how companies can engage with customers online. It provides statistics showing large increases in visitors and engagement on sites like MySpace and Facebook. It also outlines four steps for social media success: observe conversations, join conversations, start conversations, and live the brand. The document emphasizes that communities require ongoing resources and negative comments must be addressed immediately.
Long Tail Keyword Research for Social MediaScott Allen
This document discusses long tail keyword research for social media. It notes that 90% of users don't go beyond the first page of search results and 70% click on one of the top 10 organic results. As such, focusing keyword research on less competitive, long tail keywords that can rank on the first page provides an opportunity to reach more users. The document provides a presentation, spreadsheet template, and instructions for conducting long tail keyword research on TheVirtualHandshake.com or ScottSocialMediaAllen.com.
