生活者視点で読み取るクロスメディア時代の広告戦略

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This document contains a presentation in Japanese on internet marketing trends. It discusses search engine optimization, social media marketing, video and user-generated content. Specific topics covered include search rankings from 2001 to 2006, growth of Google and Yahoo, rise of blogs and user comments, emergence of YouTube and growth of mobile internet and location-based services. Case studies and strategies are presented for various companies to engage customers through online and offline channels.

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The document appears to be a presentation about using Twitter for marketing or communications. It discusses using Twitter to engage in dialogues with customers, sharing information through retweets, using hashtags or keywords for search engine marketing, avoiding negative comments, using automated bots, pushing out messages, communicating with influencers, and measuring the effectiveness of campaigns. Most slides include Twitter icons or screenshots and emphasize interacting with audiences on Twitter.

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