Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
Marketing in the Round with Social FishGini Dietrich
Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI.
Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
This document discusses the history and current state of content marketing. It traces the evolution of content marketing from ancient times to its emergence as a named practice in the late 20th century. The document also analyzes current statistics on content marketing adoption and strategies, finding that most companies use content marketing but not always strategically. Finally, it outlines four types of content that will be important for content marketing in the future: non-sales content, brand journalism, native advertising, and employee stories.
Part two of the workshop focuses on looking for new and innovative ways to communicate with potential clients, employees,
and other stakeholders. You will gain new insights into how to use social
media to build your business. Not only will you discover how social media can help differentiate your from your competitors,
but you'll also discover how to incorporate social media into your business and communication plans.
Marketing in the Round with Social FishGini Dietrich
Marketing through social media is both art and science. It’s all about balance-where do you draw the line between content for the good of the order versus content for the good of the business? Too far one way and you lose followers; too far the other way and you lose your ROI.
Gini Dietrich, founder and CEO of Chicago-based integrated marketing firm Arment Dietrich, and co-author of Marketing in the Round (with Geoff Livingston) as well as the blog Spin Sucks, will cover your balance questions and more as she shares her steps to develop an integrated marketing campaign that reaches your audience the right way at the right times with the right kind of content.
The future of PR is now. It's not five years from now. It's not three years from now. It's happening right now and if you don't learn the new skills needed to keep up, you'll eventually be left behind.
This document discusses the history and current state of content marketing. It traces the evolution of content marketing from ancient times to its emergence as a named practice in the late 20th century. The document also analyzes current statistics on content marketing adoption and strategies, finding that most companies use content marketing but not always strategically. Finally, it outlines four types of content that will be important for content marketing in the future: non-sales content, brand journalism, native advertising, and employee stories.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
