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Mobile Application Advertising Measurement Guidelines
These guidelines have been developed through the joint efforts of the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) with guidance from members from all three organizations.
The Pay-per-Action Model for Online Advertising
The online advertising industry is currently based on two dominant
business models: the pay-per-impression model and the pay-per-click model.
With the growth of sponsored search during the last few years, there has been a
move toward the pay-per-click model as it decreases the risk to small advertisers.
An alternative model, discussed but not widely used in the advertising industry,
is pay-per-conversion, or more generally, pay-per-action. In this paper, we dis-
cuss various challenges involved in designing mechanisms for the pay-per-action
model, and approaches to tackle some of them.
The IAB Rising Stars
The Interactive Advertising Bureau (IAB) unveiled the Rising Stars as the next big thing in high impact advertising in February 2011. But how any agencies, marketers, and publishers are aware of the six units (Billboard, Filmstrip, Portrait, Pushdown, Sidekick, and Slider) and how often are they actually making it onto media plans?
Undertone has been selling all six Rising Stars since the beginning of 2012. In selling the units, we’ve come across widespread gaps in awareness levels and heard some consistent pain points being raised by both advertisers and publishers. To help shine a light on these issues and reveal the buy and sell-side perceptions of the Rising Stars, we decided to conduct a survey of marketers, agencies, and publishers.
The Social CEO: Executives Tell All
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
Recommended
Mobile Application Advertising Measurement Guidelines
These guidelines have been developed through the joint efforts of the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) with guidance from members from all three organizations.
The Pay-per-Action Model for Online Advertising
The online advertising industry is currently based on two dominant
business models: the pay-per-impression model and the pay-per-click model.
With the growth of sponsored search during the last few years, there has been a
move toward the pay-per-click model as it decreases the risk to small advertisers.
An alternative model, discussed but not widely used in the advertising industry,
is pay-per-conversion, or more generally, pay-per-action. In this paper, we dis-
cuss various challenges involved in designing mechanisms for the pay-per-action
model, and approaches to tackle some of them.
The IAB Rising Stars
The Interactive Advertising Bureau (IAB) unveiled the Rising Stars as the next big thing in high impact advertising in February 2011. But how any agencies, marketers, and publishers are aware of the six units (Billboard, Filmstrip, Portrait, Pushdown, Sidekick, and Slider) and how often are they actually making it onto media plans?
Undertone has been selling all six Rising Stars since the beginning of 2012. In selling the units, we’ve come across widespread gaps in awareness levels and heard some consistent pain points being raised by both advertisers and publishers. To help shine a light on these issues and reveal the buy and sell-side perceptions of the Rising Stars, we decided to conduct a survey of marketers, agencies, and publishers.
The Social CEO: Executives Tell All
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Scott Valentine, MBA, CSPO
New research asserts that consumers want deeper connections with brands — but open social networks are not where they want to build these connections. Instead, marketers need to invite their “friends” into a branded customer community that converts them into buyers, advocates, and long-term customers.Data Quality and the Customer Experience
Businesses face a multitude of challenges in today’s environment. The overall speed of business is constantly increasing. Decisions are made within minutes and channels are diversifying rapidly. Perhaps most importantly, face-to-face interaction has started to become a luxury, rather than a necessity or consequence of everyday behavior.
The Mobile Economy 2013
Almost half the population of the earth now uses mobile communications. A billion mobile subscribers were added in the last 4 years to leave the total standing at 3.2 billion. There are still many adults and young people who would appreciate the social and economic benefits of mobile technology but are unable to access it, highlighting a huge opportunity for future growth and a challenge to all players in the industry ecosystem to expand the scope of products and services to tap this demand. Given the strong growth trajectory and pace of innovation, we are confident that the next few years will see continued growth with a further 700 million subscribers expected to be added by 2017 and the 4 billion mark to be passed in 2018.
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To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...Scott Valentine, MBA, CSPO
New research asserts that consumers want deeper connections with brands — but open social networks are not where they want to build these connections. Instead, marketers need to invite their “friends” into a branded customer community that converts them into buyers, advocates, and long-term customers.Data Quality and the Customer Experience
Businesses face a multitude of challenges in today’s environment. The overall speed of business is constantly increasing. Decisions are made within minutes and channels are diversifying rapidly. Perhaps most importantly, face-to-face interaction has started to become a luxury, rather than a necessity or consequence of everyday behavior.
The Mobile Economy 2013
Almost half the population of the earth now uses mobile communications. A billion mobile subscribers were added in the last 4 years to leave the total standing at 3.2 billion. There are still many adults and young people who would appreciate the social and economic benefits of mobile technology but are unable to access it, highlighting a huge opportunity for future growth and a challenge to all players in the industry ecosystem to expand the scope of products and services to tap this demand. Given the strong growth trajectory and pace of innovation, we are confident that the next few years will see continued growth with a further 700 million subscribers expected to be added by 2017 and the 4 billion mark to be passed in 2018.
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To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...
To Monetize Open Social Networks, Invite Customers to Be More Than Just “Frie...