2014 하반기 국내외 성공사례를 정리했습니다.
This file is made for sharing 2014 second half of the year marketing trend with anyone who are interested. Thank you :)
INSIGHT _ 공감한다. 고로 손재한다. 소비자와 브랜드, 서로의 스페셜 공감이 중요해진다.
https://www.facebook.com/fmcommunications
Loopkin is an on-demand intelligent afterschool program that teaches kids creative problem solving skills through play. They apply design thinking principles like prototyping, embracing failure, and team-building exercises. The program fosters creativity and helps kids learn to visualize ideas, work as a team, and share ideas out loud. Reviews indicate the activities help kids listen to others' ideas and suggest their own to resolve conflicts. Loopkin trains activity specialists and hosts networking events to build trust in their kids' programs.
2014 하반기 국내외 성공사례를 정리했습니다.
This file is made for sharing 2014 second half of the year marketing trend with anyone who are interested. Thank you :)
INSIGHT _ 공감한다. 고로 손재한다. 소비자와 브랜드, 서로의 스페셜 공감이 중요해진다.
https://www.facebook.com/fmcommunications
Loopkin is an on-demand intelligent afterschool program that teaches kids creative problem solving skills through play. They apply design thinking principles like prototyping, embracing failure, and team-building exercises. The program fosters creativity and helps kids learn to visualize ideas, work as a team, and share ideas out loud. Reviews indicate the activities help kids listen to others' ideas and suggest their own to resolve conflicts. Loopkin trains activity specialists and hosts networking events to build trust in their kids' programs.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
[룹킨] 놀이등록 안내
1. KIN PRO GUIDE
룹킨 놀이전문가 활동 가이드
• 놀이전문가(KIN PRO) 신청하기
• 놀이전문가 프로그램
• 룹킨 KiIN DESIGN CHALLENGE 놀이 프로그램
• 놀이등록 및 홍보하기
• 룹킨 KIN PRO 활동 인센티브 제도 소개
• 룹킨 디자인 캠프(Loopkin Design Camp)
AGENDA
2. 01. 놀이전문가 신청
02. Kin Pro Lab 수료
04. 놀이진행
05. 수익정산
• 홈페이지 회원 가입 후 ‘전문가 신청’
• 디자인사고(Design Thinking)이해
• 디자인사고 그룹놀이 경험 및 습득
• 시범놀이 진행으로 실전경험
03.내 놀이 홍보
• 룹킨 홍보비 지원 이용
• 온라인 홍보(페이스북, 유투브 등을 통한 홍보)
• 참여자 정보 사전 확인
• 놀이과정 및 재료 사전 준비
• 수익 관리(마이페이지)
• 보호자에게 놀이사진/동영상 발송
• 후기 받기
룹킨 놀이진행 한눈에 보기
3. Step 1. 전문가 신청하기
1. 회원가입 하기
2. 마이페이지 업데이트 하기
3. 전문가신청 하기
4. 호감가는 프로필 사진을 올려주세요.
상세거주지는 노출되지 않습니다.
나의 소개를 자세히 적어주실수록
예약율과 신뢰도가 올라가요!
** 마이페이지 업데이트 하기
5. Step 2. 놀이등록 하기
• 놀이등록은 룹킨 놀이전문가 프로그램(Kin Pro Lab)을 이수 후 가능합니다.
• 놀이등록 후 룹킨의 승인을 거쳐 놀이가 등록됩니다.
• 놀이장소, 시간 등은 개인사유로 인해 변경될 수 없으니 신중하게 생각하시고
등록해 주세요.
• 등록한 놀이가 승인되면, 문자가 발송됩니다. 반드시 확인하여 주세요.
** 놀이등록하러 가기
https://iloopkin.com/play-register/
6. 제목은 3단어 이하가 눈에 잘 띄어요!
상세 주소는 의뢰인이 결제 후 문자로 자동 발송 되기 때문에 안심하고 적어 주세요.
아이들의 참여가 높은 평일 오후, 토요일 오후 등으로 설정하여 주시면 예약율이 높습니다!
7. 어려서부터 함께 즐기는 놀이를 통해, 커서도 자발적으로 행동하고 사고할수 있는 글로벌 인재 배출
에 도움이 되는 놀이를 제공하는 것이 룹킨의 비젼입니다.
요즘은 대학생도 학원에서 전공과목을 수강할민큼 성인이 되어서도 자발적 배움이 아닌 타의적 배움
에 익숙해져 있습니다.
구글. 애플 등 미국에서 글로벌 기업과 인재가 많이 나오는 이유.바로 그들의 소통 문화과 깊은 연관
이 있습니다.
다양한 사람들과 얘기를 나누는 것을 즐기며, 내 아이디어를 다른 사람의 아이디어와 결합 하는 협동
이 일상화 되어 있는 그들의 문화.
룹킨은 아이들이 어려서부터 창의적이고 혁신적인 인재를 만들어내는데 필수적인 협동, 배려, 소통
이라는 주제로 놀이를 진행합니다.
룹킨 놀이방법
1. 다양한 병들의 뚜껑을 분리하여 큰 바구니 또는 상자에 분리하여 둡니다.
2. 아이들이 팀을 이루어 어떤팀이 병뚜껑을 빨리 맞추는지 시합을 합니다.
3. 짝이 맞춰진 병뚜껑 중 하나를 골라 예쁘게 꾸며 봅니다.
4. 돌아가면서 내가 꾸민 작품을 자랑해 보세요.
4. 집에 가져가서 꽃병/연필꽂이 등 으로 쓸 수 있어요.
** 놀이활동 사진 영상은 놀이완료 후 보내드립니다 :)
내 놀이의 특징을 자세하게 써주시면 참여율을 높일 수 있습니다!
** 아이들이 쉽고, 재미있게 ‘함께’ 즐길 수 있는 놀이인지를 반드시 생각해 주세요!
8. 1인 놀이비용은 15,000원으로 작성해 주세요
* 15,000원/인 으로 놀이비용이 고정되며, 이후 놀이전문가(Kin Pro)의
놀이진행 횟수, 리뷰 등을 바탕으로 놃이비용이
조정될 예정입니다.
참여자에게 추가 요청사항 등이 있을 경우
적어주세요. (안쓰는 물병을 가져오세요 등)
안전한 놀이활동을 위하여 3-4명을 권장하여 드립니다.
6-7세 아이들의 경우, 부모가 동반되지 않아도 즐겁게 놀이를 즐길 수 있습니다.
9. 나의 페이스북 주소 또는 블로그 주소를 입력하시면 신뢰도가 올라갑니다!
실제 놀이진행사진, 우리집 사진, 우리가족 사진 등을
올리시면 예약율이 올라갑니다!
11. Q. 내 놀이에 신청자가 있는지 어떻게 알 수 있나요?
Step 2. 놀이등록 후 예약 응대하기
의뢰인이 놀이신청을 하면, Kin Pro 는 문자와 이메일 안내를 받으실 수 있습니다.
반드시 놀이가 등록된 상세페이지에서 놀이에 참여할 아이들의 정보(이름, 나이, 추가 요청사항 등)을 미리 확인해
주시기 바랍니다.
놀이를 신청한 의뢰인에게, 개인정보(놀이주소, 놀이전문가 핸드폰번호 등)는 놀이대금 결제가 완료되면
자동으로 문자가 발송됩니다.
(결제전 이메일 또는 1:1 문의를 의뢰한 사람들에게 나의 개인연락처, 놀이장소 등을 알려주는 것은 위험할 수 있습니다.)
Q. 내 놀이에 신청한 의뢰인에게 어떻게 연락할 수 있나요?
놀이상세페이지에서 놀이에 신청한 의뢰인에게 “1:1 대화” 또는 “이메일 보내기” 기능을 이용하여 확인할 수 있습니다.
Q. 놀이에 신청한 의뢰인이 놀이가 열리는 상세한 주소, 나의 연락처 등은 어떻게 확인할 수
12. Q. 내 놀이에 신청한 보호자(의뢰인)과 어떻게 연락할 수 있나요?
놀이활동이 등록된 상세페이지에서 1:1 대화 또는 이메일 보내기 가능!!
13. • 주변 사람들에게 나의 놀이를 적극적으로 알릴 수 있는 룹킨의 유투브 홍보 비디오 링크를
알려 주세요.
• 나의 블로그, 페이스북, 인스타그램에 놀이상세페이지 링크를 공유할 경우 많은 사람들에게
쉽게 알릴 수 있어요.
• 놀이가 끝나면 내가 진행한 놀이사진, 비디오 등을 페이스북, 인스타그램 등에 공유하면 다
음 놀이때 예약율을 높일 수 있습니다.
• 평소 나의 친구들, 지인들에게 룹킨 놀이진행자(Kin Pro) 라는 것을 미리 알려 주시고, 룹킨
명함을 통해 내 놀이 홍보를 쉽고, 효율적으로 해보세요.
(3개월 이상 활동하신 분들께 명함 제공)
예약율 높이는 팁!
15. 놀이진행 전 알짜배기 Tip!!
• 놀이에 참여할 아이들의 보호자 연락처, 이름, 나이,
성별, 추가 요청사항 등을 확인해 주세요.
(놀이상세페이지)
• 놀이진행 전 기본적인 구급약(밴드, 연고, 소독약 등)
등을 미리 준비해 주시고, 근처 소아과 등 병원의 위치
를 미리 확인해 주세요.
• 반려동물은 놀이 진행시 놀이환경에서 분리하여
주세요.
• 놀이에 필요한 준비물과 간식 등이 미리 구비되어 있
는지 확인해 주세요.
• 아이들이 안전하게 놀이를 즐길 수 있도록 테이블,
책상 등 모서리에 안전 테이프(?)가 부착되어 있는지
확인해 주세요.
• 함께 거주하는 가족들에게도 놀이진행 상황을 미리
알려 주세요.
• 문제 발생시 반드시 룹킨에게 연락 주세요!
** 070-442-6402
1) 놀이 사전 준비
16. ‘등록한 놀이활동’ 에서 참여자 정보를 확인하실 수 있어요!
‘놀이이름’을 클릭하면, 참여자의 상세 정보를 볼 수 있어요!
17. 놀이진행 전 알짜배기 Tip!!
놀이진행 당일
• 아이와 보호자가 도착하면, 다시한번 놀이종료시간(픽업시간)을 보호자에게 정확히 알려주세요.
• 아이들이 놀이를 즐기는 모습을 핸드폰으로 사진/동영상을 촬영하여, 놀이완료 후 의뢰인(보호자)에게 보내주세요.
신뢰도와 리뷰점수가 올라갑니다!
• 보호자의 픽업시간이 15분이상 늦을 경우 전화를 해주시고, 15분을 넘길경우, 아래와 같이 추가 비용을
의뢰인으로 부터 받으실 수 있습니다.
** 보호자가 1시간 이상 픽업 하지않을 경우, 룹킨으로 연락해 주세요. (070-442-6402)
기준 15-30분 31분~1시간 1시간 이상
추가 요금 1만원 2만원 4만원
* 1인 아동 기준
<보호자의 픽업시간이 늦을 경우 추가 서비스 요금>
19. 룹킨 디자인 캠프 (Loopkin Design Camp)
우리집에서도 전문적으로 Kin Pro 활동을 이어나가 보세요!
룹킨에서는 전문적으로 우리집에서 놀이진행이 가능한 Kin Pro 에게
다양한 지원을 제공해 드립니다!
• Kin Pro Lab 참석율이 80% 이상
• 3회/주 이상 놀이 진행이 가능
신청조건
신청절차
1. Kin Pro Lab 수료
2. 룹킨 디자인 캠프 신청
3. 룹킨에서 놀이환경 확인
• Kin Pro Lab 운영 및 교육자로 활동
기회 제공
• 놀이물품 지원 (룹킨 놀이 키트 등)
• Kin Pro 명함 지원 (3개월 이상 활동)
• 활동 티셔츠 지원 (3개월 이상 활동)
• 룹킨 홈페이지 및 페이스 등을 통해
우선 홍보 대상
왜 신청해야 할까요?
• 최소 4명의 아이들의
놀이공간이 가능
• 반려동물이 없는 가정
4. 놀이환경 및 물품 일부 지원
5. 룹킨 페이스북에 놀이 홍보
* 신청하기: help@iloopkin.com 로 이메일을 주시면 신청서를 보내드립니다.
20. 룹킨은 Kin Pro들의 놀이진행 환경과 편의를 위해
앞으로도 꾸준히 노력하겠습니다.
www.iloopkin.co.kr
www.facebook.com/iloopkin
help@iloopkin.com / 070-442-6402
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룹킨하자~!