Making marketing personal with customer analytics requires a holistic approach. Early adopters have used analytics to gain competitive advantages and outpaced others by expanding analytic use. Experienced organizations take one of two paths - collaborative or specialized - to become transformed. The marketing alignment process identifies key variables like behavior, attitude and activity metrics to deliver short and long term return on marketing investment. Consortium models are emerging to provide additional customer insights and improve techniques.
Nd At S Best Practices For Single Mode Tier I Ii Testing 01 2011Dean Murray
1. The document outlines best practices for tier 1 and tier 2 fiber optic cable testing, including cleaning connectors, visual inspections, optical loss testing, and optical time domain reflectometer (OTDR) testing.
2. It describes how to set a single jumper reference for optical loss testing and how to generate an OTDR baseline trace to identify anomalies like splices, connections, and reflections.
3. Proper techniques for cleaning connectors, setting references, analyzing OTDR traces, and identifying common anomalies are discussed to ensure accurate fiber testing.
Speaker @ the 10th ITS European Congress, Helsinki, Finland, 17 June 2014, presenting a technical paper (which I was also the co-author) about a series of initiatives that contribute to the creation of an integrated system to support sustainable mobility.
Making marketing personal with customer analytics requires a holistic approach. Early adopters have used analytics to gain competitive advantages and outpaced others by expanding analytic use. Experienced organizations take one of two paths - collaborative or specialized - to become transformed. The marketing alignment process identifies key variables like behavior, attitude and activity metrics to deliver short and long term return on marketing investment. Consortium models are emerging to provide additional customer insights and improve techniques.
Nd At S Best Practices For Single Mode Tier I Ii Testing 01 2011Dean Murray
1. The document outlines best practices for tier 1 and tier 2 fiber optic cable testing, including cleaning connectors, visual inspections, optical loss testing, and optical time domain reflectometer (OTDR) testing.
2. It describes how to set a single jumper reference for optical loss testing and how to generate an OTDR baseline trace to identify anomalies like splices, connections, and reflections.
3. Proper techniques for cleaning connectors, setting references, analyzing OTDR traces, and identifying common anomalies are discussed to ensure accurate fiber testing.
Speaker @ the 10th ITS European Congress, Helsinki, Finland, 17 June 2014, presenting a technical paper (which I was also the co-author) about a series of initiatives that contribute to the creation of an integrated system to support sustainable mobility.
Location Infused Insights for Effective Customer RelationshipsIBM
This document discusses how location data can provide insights for enhancing customer relationships and retail experiences. It notes that mobile shopping is increasing and location analytics can power just-in-time messaging. Statistics show rising app usage, social sharing of purchases, and willingness to share locations. Combining location data with other sources strengthens understanding of customer intent. Specific use cases are proposed around digital promotions, merchandising, and marketing tailored to detected patterns and locations. Case studies of mall networks demonstrate opportunities to leverage real-time insights about customer movements and hangout spots.
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
Work at Play's Franchise Hub Model for GamesDavid Gratton
Work at Play's Franchise Hub Model for video games.
A Franchise Hub will:
1. Increase frequency of game play.
2. Entice gamers to spend more money.
3. Give you greater understanding of your gamer and their motivations.
4. Empower advocates for your game.
5. Encourage new gamers to try your game.
This model was developed by our team over many years working with some of the biggest brands in video games. We have used it with great success in guiding the concept, design, and development of franchise hubs and companion apps.
Nd at s best practices for single mode tier i ii testing 01-2011Dean Murray
The document discusses selecting and operating Optical Time Domain Reflectometers (OTDRs) for fiber optic cable testing. It compares OTDRs to Optical Loss Test Sets (OLTS) and describes how OTDRs can provide additional information about individual connections, splices and fiber sections compared to OLTS. It reviews different OTDR models from Noyes including the M200, M700, OFL280 and C850 and how to set them up and perform basic OTDR operations and testing.
Este documento presenta una estrategia centrada en el aprendizaje para enseñar el uso de procesadores de texto a estudiantes de bachillerato. La estrategia incluye cinco actividades que cubren conceptos como cambiar opciones, insertar hipervínculos y tablas, y generar video tutoriales. El objetivo es que los estudiantes aprendan a generar, modificar y compartir información utilizando procesadores de texto.
This document provides an overview of various types of intellectual property rights including copyright, patents, trademarks, laws of confidence, design rights, and passing off. It discusses each type of intellectual property right in 1-2 paragraphs, outlining what they protect, relevant laws and statutes, and duration of protection. For each type of intellectual property, it also provides 1-2 sentences on how they are administered in Tanzania.
Location Infused Insights for Effective Customer RelationshipsIBM
This document discusses how location data can provide insights for enhancing customer relationships and retail experiences. It notes that mobile shopping is increasing and location analytics can power just-in-time messaging. Statistics show rising app usage, social sharing of purchases, and willingness to share locations. Combining location data with other sources strengthens understanding of customer intent. Specific use cases are proposed around digital promotions, merchandising, and marketing tailored to detected patterns and locations. Case studies of mall networks demonstrate opportunities to leverage real-time insights about customer movements and hangout spots.
The document discusses integrated marketing and the challenges facing marketers. It summarizes key challenges such as the data explosion, social media growth, shifting consumer demographics, and the need for customer collaboration. It then discusses how IBM's Intelligent Advisor solution addresses these challenges through its capabilities for capturing customer data, analyzing insights, and executing targeted campaigns across channels. Finally, it outlines how a complete integrated marketing management solution can optimize the customer experience and journey from awareness to loyalty.
Work at Play's Franchise Hub Model for GamesDavid Gratton
Work at Play's Franchise Hub Model for video games.
A Franchise Hub will:
1. Increase frequency of game play.
2. Entice gamers to spend more money.
3. Give you greater understanding of your gamer and their motivations.
4. Empower advocates for your game.
5. Encourage new gamers to try your game.
This model was developed by our team over many years working with some of the biggest brands in video games. We have used it with great success in guiding the concept, design, and development of franchise hubs and companion apps.
Nd at s best practices for single mode tier i ii testing 01-2011Dean Murray
The document discusses selecting and operating Optical Time Domain Reflectometers (OTDRs) for fiber optic cable testing. It compares OTDRs to Optical Loss Test Sets (OLTS) and describes how OTDRs can provide additional information about individual connections, splices and fiber sections compared to OLTS. It reviews different OTDR models from Noyes including the M200, M700, OFL280 and C850 and how to set them up and perform basic OTDR operations and testing.
Este documento presenta una estrategia centrada en el aprendizaje para enseñar el uso de procesadores de texto a estudiantes de bachillerato. La estrategia incluye cinco actividades que cubren conceptos como cambiar opciones, insertar hipervínculos y tablas, y generar video tutoriales. El objetivo es que los estudiantes aprendan a generar, modificar y compartir información utilizando procesadores de texto.
This document provides an overview of various types of intellectual property rights including copyright, patents, trademarks, laws of confidence, design rights, and passing off. It discusses each type of intellectual property right in 1-2 paragraphs, outlining what they protect, relevant laws and statutes, and duration of protection. For each type of intellectual property, it also provides 1-2 sentences on how they are administered in Tanzania.
![Хичээлийн явц ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)