The 4 myths of social media intuit case study for smb seattle 8.10.pptxSMB Seattle
Kira Wampler, former Group Marketing Manager of Online Engagement at Intuit tackles one of the biggest challenges for any Social Media team - making the connection between social activity and actual business performance. Where fans, followers, likes and shares may be appropriate for a company just starting out, companies further along in the journey are searching for ways to tie social engagement to business outcomes.
In this deck, Kira explains how Intuit was able to:
- Establish a baseline of customer experience;
- Integrate online and offline customer feedback to - identify opportunities for improvement;
- Apply four approaches to make the measurement connection between social media and actual business results;
- Improve customer sentiment by 30% in three months; and
- Reply to 100 percent of Amazon Quickbooks Pro 2010 reviews, which resulted in a double digit % increase on sales.
The 4 myths of social media intuit case study for smb seattle 8.10.pptxSMB Seattle
Kira Wampler, former Group Marketing Manager of Online Engagement at Intuit tackles one of the biggest challenges for any Social Media team - making the connection between social activity and actual business performance. Where fans, followers, likes and shares may be appropriate for a company just starting out, companies further along in the journey are searching for ways to tie social engagement to business outcomes.
In this deck, Kira explains how Intuit was able to:
- Establish a baseline of customer experience;
- Integrate online and offline customer feedback to - identify opportunities for improvement;
- Apply four approaches to make the measurement connection between social media and actual business results;
- Improve customer sentiment by 30% in three months; and
- Reply to 100 percent of Amazon Quickbooks Pro 2010 reviews, which resulted in a double digit % increase on sales.
Ante ciudadanos rosaritenses y con la presencia del Licenciado César Villegas Campoy, Director de COPLADEM (Comité de Planeación y Desarrollo Municipal), la Licenciada Olga Minerva Castro Luque, Directora de la Unidad Concentradora de Transparencia del Gobierno de BC (Poder Ejecutivo) expuso el estado actual de la legislación referente a transparencia y acceso a la información en el estado y el municipio. Entre los temas expuestos destacaron los tipos de respuesta a solicitudes de información del ciudadano y los mecanismos de inconformidad ante el Tribunal de lo Contencioso Administrativo.
Such a weird Processor: messing with opcodes (...and a little bit of PE) (Has...Ange Albertini
After being trapped by a malware, I went back to the basics, studied ASM and PE from scratch, and failed all tools I tried in the process.
This presentation introduces the complete details that are shared on Corkami.com, and highlights some of the most interesting cases.
Ante ciudadanos rosaritenses y con la presencia del Licenciado César Villegas Campoy, Director de COPLADEM (Comité de Planeación y Desarrollo Municipal), la Licenciada Olga Minerva Castro Luque, Directora de la Unidad Concentradora de Transparencia del Gobierno de BC (Poder Ejecutivo) expuso el estado actual de la legislación referente a transparencia y acceso a la información en el estado y el municipio. Entre los temas expuestos destacaron los tipos de respuesta a solicitudes de información del ciudadano y los mecanismos de inconformidad ante el Tribunal de lo Contencioso Administrativo.
Such a weird Processor: messing with opcodes (...and a little bit of PE) (Has...Ange Albertini
After being trapped by a malware, I went back to the basics, studied ASM and PE from scratch, and failed all tools I tried in the process.
This presentation introduces the complete details that are shared on Corkami.com, and highlights some of the most interesting cases.