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바다학교의추진 배경
Business IDEA
도시에서 바다를 쉽게
경험할 수는 없을까?
바다를 배우고
실제로 경험하는
어린이 놀이터를
만들 수는 없을까?
도시와 어촌을 연결하는
상생의 아이템은
불가능한가?
바다학교는 무엇을
목표로 해야하고
어떤 가치를 가져야
하는가?
I
2
바다학교의추진 배경
도시아이들의갈증
I
도시에서 바다를
쉽게
경험할 수는 없을
까?
전국에서바다를체험할수있는아쿠아리움의경우비싼입장료부담과유리넘어눈으로구경만잠시할뿐
어린이들에게실제바다를체험하고학습하는시설로는역부족임.오히려국립해양박물관,해양생태박물관등
에설치된간단한바다체험시설등이의외로시설하기어렵지않으며아이들이체험하기에적합한콘텐츠임.
3
바다학교의추진 배경I
왜우리한테는이런곳이없지?
미국시애틀의파이크플레이스어시장성공담을다룬책‘펄떡이는물고기처럼’에서와같이우리가실제로먹
는생선과해산물들을즐겁게만지고체험하며구매까지가능한시장을만들수는없을까하는고민을함.
도시가까운해산물을취급하는마트나시장방문시살아있는생선을직접만져볼기회는불가능에가까움.
도시와 어촌을
연결하는
상생의 아이템은
불가능한가?
우리네 어시장 풍경
만지면 무지 싫어하심
파이크 플레이스 어시장풍경
물고기를 던지고 얼마든지 만지고
축제와 같은 어시장
4
바다학교 제안
‘도시에 바다를 선물하다!’
5
테마1 – 도시에 바다를 만들어 주자! (어린이 바다만지기와 체험마켓)
우리가 집에서 흔히 먹는 살아있는 해산물, 생선 등을 직접 만져보고 체험관에서 놀이도 하고 실제 해산물 구입도
가능한 바다체험마켓 형태. 청주시 포함 인접 충청북도, 대전, 세종권 어린이집, 유치원 체험학습 유도.
평일에는 단체체험학습위주의 운영, 주말에는 온 가족이 바다생물을 체험하고 놀며, 구매도 가능한 체험마켓 형태
사업의 제안II
6
테마2 – 바다를 만들며 재미를 느껴보자! (미니어쳐 바다 만들기와 바다테마 공예품 만들기)
사업의 제안II
전문 공예작가들과의 협업으로 바다에 버려진 폐목, 조약돌, 물엿 등으로 미니어쳐 바다 만들기 체험학습 개설.
다양한 바다테마의 공예작품 전시 및 만들기 교실 상시 개설 가능. 가족이 참여하는 바다공예교실도 주말에 운영.
7
테마3 – 바다를 느끼며 바다를 먹자! (오감만족 바다요리 푸드코트)
사업의 제안II
오감 만족 푸드체험 코너로 실제 바다근처에서 먹는 듯한 View, Sound, 바람, 냄새까지 실제에 가깝게 구현.
전국의 유명한 해산물 2차가공식품 테마별로 모음. 예시로 전국 맛김 모음 코너 등 구현가능
8
▶ Marketing Insight
디지털 바다학교III
9
▶ Marketing Insight
0
5000
10000
15000
20000
25000
30000
대전 세종 충북
충북,대전,세종 유치원 통계
키즈카페의성장세III
2015년 세종 인근 대도시 대전, 세종, 충북권 유치원 통계자료.
충북권 343개 18305명, 대전 268개 25660명, 세종 43개 4108명 유치원생 5만여명 예상
전국 13세이하 남여 초등학생 인구 8백3십만명.
268개
43개
343개
25660명
4108명
18305명
10
여기까지 입니다 ㅡㅜ
‘도시에 바다를 선물하다!’
어떻게 나아갈 것인가?III
도시에만도움이 되는 바다학교가아닌가?
어촌에도움이 되는 바다학교는어떻게?
바다학교의운영주체는누가 될것인가?
바모가바다학교에 어떤 기여를할 것인가?

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바다학교 테마발표