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동화나라 초대장
- 우리 아이가 주인공인 동화 속으로 -
발상 동기 발견한 문제 / 기회
- 스마트 기기를 활용한 육아 방식 수요 증
대 ex) 유투브 채널 ‘캐리와 장난감 친구들’
- 자아 인지 형성을 통한 정서 발달, 자존감
정립 과정에 특별한 방식 선호
- 기존 음성 지원 동화책은 3만 원대 – 10
만 원대로 고가
- 기존 음성 지원 동화책에 고객이 주인공
으로 등장하는 경우가 없음
- 육아를 하는 부모에게 어플을 통해 고객
을 주인공으로 하는 맞춤형 동화 스트리
밍 제공 (solution)
아이디어 개요
- ‘생활습관’, ‘전통예절’, ‘판타지’ 등 여러 가지 세부 주제에 따라 이야기 포맷을 구성할
예정입니다.
- 고객은 주제를 선정하고 자녀의 정보(이름, 유치원 이름, 주변인 이름 등)을 기입하여 주
문서를 작성합니다.
- 주문 받은 정보를 이야기에 적용하여 동화를 만듭니다.
- 이야기와 일러스트, 음성을 함께 제공합니다.
- 고객은 이야기를 스트리밍, 다운로드, SNS 공유를 하여 감상할 수 있습니다.
사용자 수익 방안
- 3세 – 6세(스스로 책을 읽기에 어려움이
있는 연령)의 자녀를 둔 부모
+ 특별한 선물을 찾는 이들
- 동화 제작비 결제

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사업계획서 동화나라 초대장

  • 1. 동화나라 초대장 - 우리 아이가 주인공인 동화 속으로 - 발상 동기 발견한 문제 / 기회 - 스마트 기기를 활용한 육아 방식 수요 증 대 ex) 유투브 채널 ‘캐리와 장난감 친구들’ - 자아 인지 형성을 통한 정서 발달, 자존감 정립 과정에 특별한 방식 선호 - 기존 음성 지원 동화책은 3만 원대 – 10 만 원대로 고가 - 기존 음성 지원 동화책에 고객이 주인공 으로 등장하는 경우가 없음 - 육아를 하는 부모에게 어플을 통해 고객 을 주인공으로 하는 맞춤형 동화 스트리 밍 제공 (solution) 아이디어 개요 - ‘생활습관’, ‘전통예절’, ‘판타지’ 등 여러 가지 세부 주제에 따라 이야기 포맷을 구성할 예정입니다. - 고객은 주제를 선정하고 자녀의 정보(이름, 유치원 이름, 주변인 이름 등)을 기입하여 주 문서를 작성합니다. - 주문 받은 정보를 이야기에 적용하여 동화를 만듭니다. - 이야기와 일러스트, 음성을 함께 제공합니다. - 고객은 이야기를 스트리밍, 다운로드, SNS 공유를 하여 감상할 수 있습니다. 사용자 수익 방안 - 3세 – 6세(스스로 책을 읽기에 어려움이 있는 연령)의 자녀를 둔 부모 + 특별한 선물을 찾는 이들 - 동화 제작비 결제