Intel's Global Approach to Scale Editorial and Content PlanningPam Didner
The presentation explains Intel's Approach to Scale Editorial and Content Planning to regional and country levels. An example of content road map is also provided.
Managing Global, Multi-Lingual Content on a Large ScalePam Didner
Managing global, multi-lingual content at large scale requires tight collaboration between headquarters and regional offices. An effective strategy includes researching target audiences, creating an editorial calendar, developing Intel narratives, and producing different types of content for sales partners and consumers. Content is translated and tailored for local markets while maintaining a consistent global framework.
The document discusses integrating content with social media. It recommends aligning content strategy with marketing objectives, creating content within content like highlighting parts of videos, and thinking big about a few key pieces of content but distributing them small across multiple social media platforms and in different forms like highlights and questions to maximize engagement. The goal is to transition from one-way communication to two-way interactions and leverage everyone as distributors.
Comparing Cloud Providers, Platforms and ToolsInnoTech
The document compares cloud platforms and tools by discussing key challenges in capacity management, infrastructure management, and migration to the cloud. It defines components of cloud computing according to NIST and outlines an evaluation approach involving use cases, success criteria, and proofs of concept to select a cloud platform. Key use case areas for evaluation include tenant management, service management, provisioning, scalability, orchestration, metering, monitoring, asset management, and single pane management.
Six Ways to Start Subject Matter Experts to Think Like Content MarketersPam Didner
My own thoughts to get subject matters experts to think like content marketers. Vince Giorgi of Hanley Wood Marketing offers additional recommendations to train Subject Matter Experts to think like Content Marketers. Thank you, Vince!
The document discusses an integrated marketing manager's approach to managing the large amount of content being created across divisions at Intel. The manager proposes to:
1) Get internal stakeholders to agree on target personas, editorial topics, and messaging frameworks for content.
2) Map the editorial topics to address IT managers' key pain points and challenges that Intel's products can help solve.
3) Create a global editorial calendar to plan and coordinate content creation around important topics.
4) Support content creators who focus their efforts on the agreed topics and personas, while content outside the scope would not receive promotion support.
Intel's Global Approach to Scale Editorial and Content PlanningPam Didner
The presentation explains Intel's Approach to Scale Editorial and Content Planning to regional and country levels. An example of content road map is also provided.
Managing Global, Multi-Lingual Content on a Large ScalePam Didner
Managing global, multi-lingual content at large scale requires tight collaboration between headquarters and regional offices. An effective strategy includes researching target audiences, creating an editorial calendar, developing Intel narratives, and producing different types of content for sales partners and consumers. Content is translated and tailored for local markets while maintaining a consistent global framework.
The document discusses integrating content with social media. It recommends aligning content strategy with marketing objectives, creating content within content like highlighting parts of videos, and thinking big about a few key pieces of content but distributing them small across multiple social media platforms and in different forms like highlights and questions to maximize engagement. The goal is to transition from one-way communication to two-way interactions and leverage everyone as distributors.
Comparing Cloud Providers, Platforms and ToolsInnoTech
The document compares cloud platforms and tools by discussing key challenges in capacity management, infrastructure management, and migration to the cloud. It defines components of cloud computing according to NIST and outlines an evaluation approach involving use cases, success criteria, and proofs of concept to select a cloud platform. Key use case areas for evaluation include tenant management, service management, provisioning, scalability, orchestration, metering, monitoring, asset management, and single pane management.
Six Ways to Start Subject Matter Experts to Think Like Content MarketersPam Didner
My own thoughts to get subject matters experts to think like content marketers. Vince Giorgi of Hanley Wood Marketing offers additional recommendations to train Subject Matter Experts to think like Content Marketers. Thank you, Vince!
The document discusses an integrated marketing manager's approach to managing the large amount of content being created across divisions at Intel. The manager proposes to:
1) Get internal stakeholders to agree on target personas, editorial topics, and messaging frameworks for content.
2) Map the editorial topics to address IT managers' key pain points and challenges that Intel's products can help solve.
3) Create a global editorial calendar to plan and coordinate content creation around important topics.
4) Support content creators who focus their efforts on the agreed topics and personas, while content outside the scope would not receive promotion support.
