Epic research daily agri report 1st april 2016Epic Research
Epic Research Private Limited is awarded with the Service Excellence Award in the financial services sector for providing consultation regarding Capital Stock Market of India and other global markets.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
Pathways to Happiness are policy suggestions for communities using the Happiness Index and scoring low in an area. Each one suggests policies and programs for when a community scores low in one area.
Epic research daily agri report 1st april 2016Epic Research
Epic Research Private Limited is awarded with the Service Excellence Award in the financial services sector for providing consultation regarding Capital Stock Market of India and other global markets.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
Pathways to Happiness are policy suggestions for communities using the Happiness Index and scoring low in an area. Each one suggests policies and programs for when a community scores low in one area.
Presentación expuesta por el Secretario de Planeación en Sesión Transversal del Concejo de Medellín, realizada en el Teatro Lido, el lunes 2 de mayo de 2016.
Pathways to Happiness are policy suggestions for communities using the Happiness Index and scoring low in an area. Each one suggests policies and programs for when a community scores low in one area.
El cuaderno ofrece actividades variadas y atractivas para los niños, que se pueden realizar en el hogar. El objetivo es estimular y mejorar los procesos de lectura y escritura ¡¡Descúbrelo ya!!
Mejorar la lectura. discriminar letras, sílabas y palabras 1gesfomediaeducacion
“Alejandro confunde las letras b, d y p, al leer y esos errores aparecen también cuando escribe”. La confusión de letras similares es un problema que presentan con frecuencia algunos niños. Su tratamiento temprano suele ser eficaz y evita trastornos más graves en el futuro.
Presentación expuesta por el Secretario de Planeación en Sesión Transversal del Concejo de Medellín, realizada en el Teatro Lido, el lunes 2 de mayo de 2016.
Pathways to Happiness are policy suggestions for communities using the Happiness Index and scoring low in an area. Each one suggests policies and programs for when a community scores low in one area.
El cuaderno ofrece actividades variadas y atractivas para los niños, que se pueden realizar en el hogar. El objetivo es estimular y mejorar los procesos de lectura y escritura ¡¡Descúbrelo ya!!
Mejorar la lectura. discriminar letras, sílabas y palabras 1gesfomediaeducacion
“Alejandro confunde las letras b, d y p, al leer y esos errores aparecen también cuando escribe”. La confusión de letras similares es un problema que presentan con frecuencia algunos niños. Su tratamiento temprano suele ser eficaz y evita trastornos más graves en el futuro.