SlideShare a Scribd company logo
世界の産業構造
~その三つの潮流~
デジタル・・・数値(0,1の二進法)を用いて情報を処理したり表示し
たりすること
Ex)CD
アナログ・・・情報を連続的に変化する物理量で処理したり表示し
たりすること
Ex)レコード
デジタル化
↓
高品質なものでも容易にコピーが可能
=「汎用部品」が作りやすい
↓
安価で高品質な製品を簡単に作ることがで
きる
21世紀の世界のものづくりの産業構造
•すりあわせ⇔ モジュール部品開発
•垂直統合 ⇔ 国際水平分業製造
•国内市場 ⇔ グローバル市場販売
国際市場SHARP
大型液晶テレビ市場の失敗
イオン 5万円テレビで成功
SHARP 高品質の大型液晶テレビ
消費者のニーズが多様化している
高価格でも需要は存在する
「市場細分化」
ある特定の消費者のニーズに商品の照準を合わせる
イオン➡価格志向の消費者
ボリューム商品
SHARP➡品質志向の消費者
ハイエンド商品
あまりの価格の安さで顧客が移動
ボリューム
商品
ハイエンド
商品
液晶テレビの大幅な価格低下を予想できなかっ
たのはなぜか
➡サムスンの戦略??

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