Branding: The Cornerstone Of Your Online BusinessKim Garst
A brand is defined by individuals and relationships, not by logos, identities, or companies. It is shaped by people's gut feelings about a product or service, rather than by what a company says. An important brand is trustworthy and meets customer expectations, allowing companies to charge a premium. Personal branding is important because people do business with those they know, like, and trust. If an individual distinguishes themselves by providing value to their target market through authentic and consistent branding across online platforms, they can become a trusted authority in their niche.
This document summarizes an energy program called PowerPay! offered by Energy Curtailment Specialists, Inc. (ECS) that pays businesses to reduce electricity usage during rare periods of high demand on the electric grid. PowerPay! members are notified in advance of reduction events and can receive significant payments for reducing load with no penalties for failing to cut usage. Over 10,000 businesses participate in PowerPay! nationwide with over $10 million paid out monthly. The program costs nothing to join and presents an opportunity for businesses to save on electricity bills while helping maintain grid reliability.
eDiscoveri was founded in 2010 in Henrico County, VA to help customers reduce their energy costs and improve electric reliability by managing their utility relationships. With over 45 years of experience in utility account management and energy management, eDiscoveri offers services like energy cost reduction, power quality and reliability support, acting as an electric utility liaison, and demand response. Their goal is to minimize the amount of time customers' staff spend interacting with utilities by serving as the primary point of communication.
Discovering Low-Cost/No-Cost Strategies for Reducing Energy CostseDiscoveri, LLC
Ralph W. Russell, II, founder of Henrico County, VA - based energy consulting firm eDiscoveri, helped attendees at the October 2, 2014 meeting of the IEEE Richmond Section discover strategies for energy cost reduction. Russell showed how commercial, industrial and governmental organizations can use low-cost/no-cost strategies to reduce energy costs. Methods to optimize the acquisition of utility services such as electricity, natural gas, propane, fuel oil and water/sewer were presented. Strategies such as meter totalization, contract adjustments, and sales tax exemptions were discussed. An IEEE member for many years, Russell’s profile is at: http://tinyurl.com/p7z7z2t.
Branding: The Cornerstone Of Your Online BusinessKim Garst
A brand is defined by individuals and relationships, not by logos, identities, or companies. It is shaped by people's gut feelings about a product or service, rather than by what a company says. An important brand is trustworthy and meets customer expectations, allowing companies to charge a premium. Personal branding is important because people do business with those they know, like, and trust. If an individual distinguishes themselves by providing value to their target market through authentic and consistent branding across online platforms, they can become a trusted authority in their niche.
This document summarizes an energy program called PowerPay! offered by Energy Curtailment Specialists, Inc. (ECS) that pays businesses to reduce electricity usage during rare periods of high demand on the electric grid. PowerPay! members are notified in advance of reduction events and can receive significant payments for reducing load with no penalties for failing to cut usage. Over 10,000 businesses participate in PowerPay! nationwide with over $10 million paid out monthly. The program costs nothing to join and presents an opportunity for businesses to save on electricity bills while helping maintain grid reliability.
eDiscoveri was founded in 2010 in Henrico County, VA to help customers reduce their energy costs and improve electric reliability by managing their utility relationships. With over 45 years of experience in utility account management and energy management, eDiscoveri offers services like energy cost reduction, power quality and reliability support, acting as an electric utility liaison, and demand response. Their goal is to minimize the amount of time customers' staff spend interacting with utilities by serving as the primary point of communication.
Discovering Low-Cost/No-Cost Strategies for Reducing Energy CostseDiscoveri, LLC
Ralph W. Russell, II, founder of Henrico County, VA - based energy consulting firm eDiscoveri, helped attendees at the October 2, 2014 meeting of the IEEE Richmond Section discover strategies for energy cost reduction. Russell showed how commercial, industrial and governmental organizations can use low-cost/no-cost strategies to reduce energy costs. Methods to optimize the acquisition of utility services such as electricity, natural gas, propane, fuel oil and water/sewer were presented. Strategies such as meter totalization, contract adjustments, and sales tax exemptions were discussed. An IEEE member for many years, Russell’s profile is at: http://tinyurl.com/p7z7z2t.