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How to Measure ROI in Social Media
How to Measure ROI in Social Media
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Social Analytics Framework
Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives
IBM Social Media Analytics
IBM Social Media Analytics is a turnkey solution that helps organizations analyze social media data. It employs advanced IBM research assets to extract demographic, geographic, and behavioral insights from big social data. The easy-to-use tool includes pre-built dashboards and integrates with IBM analytics for sentiment analysis. It is deployed either on-premise or as software as a service. Case studies show how companies use it to improve customer experience, validate marketing programs, and inform urban planning.
Measuring the ROI of Social Media Marketing
How to measure the ROI of social media is a highly contested topic in the marketing world. In this paper we examine how you can start to apply metrics to your campaign, giving you a solid indication of your social media ROI.
Social Media Strategy Framework Shared
The document provides a framework for developing an effective social media strategy, emphasizing the importance of research, objectives, content creation and distribution across major social platforms, and establishing metrics to track performance and ROI. It outlines maturity phases for social media strategy and recommends focusing deeply on a few key channels rather than spreading resources too thin. Successful companies are more engaged across social media and focus on building relationships and conversations rather than just promotional push content.
Measuring the ROI of Social Media
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Analytics and ROI tracking
This document discusses social media analytics and ROI tracking. It covers determining key social media metrics like followers, engagement, and sentiment. Tools for measurement like Hootsuite, Google Analytics, and SocialBro are outlined. Methods for calculating ROI are provided, such as comparing costs to paid media impressions, valuing organic social traffic, and tying social visits to goals and revenue. Questions are taken at the end.
A Framework for Social Analytics
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
Social Media ROI
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Big data and Social Media Analytics
While most organizations embrace the idea of Big data, they are yet to figure out how to solve the implications brought about by the big data explosion from social media. In this presentation we highlighted some of the key challenges that organizations face while implementing big data
KEY PERFORMANCE INDICATOR
The document defines key performance indicators (KPIs) as quantifiable measures that help companies gauge their performance against strategic goals. KPIs vary by industry but generally measure aspects like sales, costs, and quality. The document outlines objectives for KPIs like improving understanding and awareness of performance. It also discusses characteristics of good KPIs like being specific, measurable, and time-bound. Finally, the document provides examples of common KPIs for industries like shipping/logistics and infrastructure development.
More Related Content
Viewers also liked
How to Measure ROI in Social Media
How to Measure ROI in Social Media
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Social Analytics Framework
Social Marketing Analytics is the discipline that helps measure, assess and explain the performance of social media initiatives in the context of specific organizational objectives
IBM Social Media Analytics
IBM Social Media Analytics is a turnkey solution that helps organizations analyze social media data. It employs advanced IBM research assets to extract demographic, geographic, and behavioral insights from big social data. The easy-to-use tool includes pre-built dashboards and integrates with IBM analytics for sentiment analysis. It is deployed either on-premise or as software as a service. Case studies show how companies use it to improve customer experience, validate marketing programs, and inform urban planning.
Measuring the ROI of Social Media Marketing
How to measure the ROI of social media is a highly contested topic in the marketing world. In this paper we examine how you can start to apply metrics to your campaign, giving you a solid indication of your social media ROI.
Social Media Strategy Framework Shared
The document provides a framework for developing an effective social media strategy, emphasizing the importance of research, objectives, content creation and distribution across major social platforms, and establishing metrics to track performance and ROI. It outlines maturity phases for social media strategy and recommends focusing deeply on a few key channels rather than spreading resources too thin. Successful companies are more engaged across social media and focus on building relationships and conversations rather than just promotional push content.
Measuring the ROI of Social Media
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Social Media Analytics and ROI tracking
This document discusses social media analytics and ROI tracking. It covers determining key social media metrics like followers, engagement, and sentiment. Tools for measurement like Hootsuite, Google Analytics, and SocialBro are outlined. Methods for calculating ROI are provided, such as comparing costs to paid media impressions, valuing organic social traffic, and tying social visits to goals and revenue. Questions are taken at the end.
A Framework for Social Analytics
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
Social Media ROI
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Big data and Social Media Analytics
While most organizations embrace the idea of Big data, they are yet to figure out how to solve the implications brought about by the big data explosion from social media. In this presentation we highlighted some of the key challenges that organizations face while implementing big data
KEY PERFORMANCE INDICATOR
The document defines key performance indicators (KPIs) as quantifiable measures that help companies gauge their performance against strategic goals. KPIs vary by industry but generally measure aspects like sales, costs, and quality. The document outlines objectives for KPIs like improving understanding and awareness of performance. It also discusses characteristics of good KPIs like being specific, measurable, and time-bound. Finally, the document provides examples of common KPIs for industries like shipping/logistics and infrastructure development.
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