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요리하고 술파는 남자
스물 김수진 남연진 이소연 이예지 이정은 정연지
CONCEPT
나만 알고 싶은 술집
뛰어난 맛의 술안주 요리
시끄럽지 않은 분위기
CONCEPT
나만 알고 싶은 술집
뛰어난 맛의 술안주 요리
시끄럽지 않은 분위기
DIRECTION
한번의 발걸음을 이끌자 !
계원예대와
거리가 먼
요술남
낮은
인지도
PROMOTION
이 달의 베스트잇 이벤트
요술남 자유게시판 설치
매달 30일,
삼촌 맘에 드는 포스트잇 선정 5만원 상당의 술과 안주 제공!
PROMOTION
계대생들의, 계대생들에 의한, 계대생들을 위한
양파닭강정 간장불고기 맥앤치즈
고추잡채해물모듬볶음
오징어볶음&주먹밥
토마토소스돈가스소세지에그후라이 해물순쫄탕
매콤불족발
계원예대 Set
PROMOTION
요술남 페이스북 개설
총 게시물 - 25 개
오늘의 추천메뉴, 오늘의 포스트잇&삼촌의 한마디 등 게시
PROMOTION
요술남 페이스북 개설
총 게시물 - 개
오늘의 추천메뉴, 오늘의 포스트잇&삼촌의 한마디 등 게시
페이지 좋아요 수 80개
게시물 총 도달 수 1,184
좋아요 수와 게시물 도달 수가 늘어나고 있는 추세.
POSTER
이벤트 포스터 제작
CU
CU
계원세트 포스터 이 달의 베스트잇 포스터
PROMOTION
요리 위주의 포스터 제작
.
15,000 15,000 15,000
PROMOTION
.
15,000 15,000 15,000
포스터를 통해
방문한 손님들이 많아짐.
계원학생 11명이 포스터를 보고 왔다는 삼촌의 카톡내용.
요리 위주의 포스터 제작
PROMOTION
요술남 방명록
요술남 첫 방문 손님에게
드신 음식 맛 평가와 함께 재방문 의사 여부를 물음.
날짜 메뉴
매우좋음 좋음 보통 나쁨 매우나쁨11.18 양파닭강정
재방문 의사
만족도
예 아니오
PROMOTION
요술남 방명록
요술남 첫 방문 손님에게
드신 음식 맛 평가와 함께 재방문 의사 여부를 물음.
날짜 메뉴
매우좋음 좋음 보통 나쁨 매우나쁨11.18 양파닭강정
재방문 의사
만족도
예
결과
맛에 대한 만족도
매우 좋음 100%
재방문 의사
긍정적인 답변 100%
*실제로 첫 방문손님 28명 중 19명이 재방문 함.
(2015.11.18일 기준)
PROMOTION
2주에 한번씩 토요일 10시마다 열리는
요술남 다트대회
최소 14명의 참여자가 모이면 시작.
참여자들이 돈을 모아 배팅.
우승자에게 모인 상금이 전부 주어진다!
PROMOTION
깜짝 빼빼로데이 이벤트
삼촌의 마음이 듬뿍 담긴
RESULT
첫손님 방문 경로
(10월 한달간 기준)
포스터를 통한 방문
20명
지인을 통한 방문 (입소문)
8명
지나가다가
0명
RESULT
첫손님 방문 경로
(10월 한달간 기준)
포스터를 통한 방문
20명
지인을 통한 방문 (입소문)
8명
지나가다가
0명
방문경로 조사 결과
포스터를 통한 방문이 대부분.
포스터를 활성화 하자!
POSTER
수정된
이벤트 포스터
계원 세트 포스터 이 달의 베스트잇 포스터
POSTER
수정된
요리 위주 포스터
요술남
요리하고 술파는 남자
토마토소스돈까스
 15,000
토마토 소스가 고기의 느끼함을 잡아준다!
요술남
요리하고 술파는 남자
간장불고기
간장 양념된 불고기의 달콤, 짤짭한조화
 15,000
요술남
요리하고 술파는 남자
양파닭강정
 15,000
매콤달콤한 소스에 조리된 닭강정의 맛!
요술남
요리하고 술파는 남자
맥&치즈
11,000
옥수수 , 치즈가 마카로니와 만나 부드럽게~
SNS
오늘의 사연 게시 및
이달의 베스트 사연 투표글 게시
SNS
음식 메뉴 홍보글 게시
VIDEO
모둠어묵탕 & 소세지 치즈 감자
음식 홍보 영상
VIDEO
감자 튀김 & 매콤 불족발
음식 홍보 영상
VIDEO
해물 볶음 우동 & 치즈 불닭
음식 홍보 영상
이 달의 베스트잇 투표 진행
PROMOTION
RESULT
이 달의 베스트잇 첫 이벤트 실시 !
11월 30일
11월 당첨자 사연
RESULT
- 매출 20% 상승
- 인지도 상승
- 주요 단골고객층 증가
- 페이스북 총 좋아요 수 102개 도달
(2015. 11. 27 기준)
THANKS

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요술남 피피티 최종