The document summarizes a marketing strategy analysis conducted for Golfsmith. Simulations showed that Golfsmith generates most revenue in the Americas but is less successful in Asia Pacific and Europe. Department stores were found to be the most efficient customer type. Analysis of advertising costs across channels and products showed that sponsorship had the highest costs. Some products like Hailstorm Titanium Irons generated substantial revenue with no advertising spending. The analysis recommends investing in products like Lady Hailstorm Steel Woods Set that have high contribution margins and brand recognition while keeping advertising costs low.
The document summarizes a marketing strategy analysis conducted for Golfsmith. Simulations showed that Golfsmith generates most revenue in the Americas but is less successful in Asia Pacific and Europe. Department stores were found to be the most efficient customer type. Analysis of advertising costs across channels and products showed that sponsorship had the highest costs. Some products like Hailstorm Titanium Irons generated substantial revenue with no advertising spending. The analysis recommends investing in products like Lady Hailstorm Steel Woods Set that have high contribution margins and brand recognition while keeping advertising costs low.
