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63.7%
                                            61.2%
                                    54.2%
                            48.9%
                        44.7%
10.8%




                                                    66.5%
                         46.7%
                30.4%
        17.0%
 12.1%
11.5%
56.3%
                         38.1%
                     35.0%
                31.0%
            28.2%
          26.9%
        25.1%
18.3%
5% 7%

11% 4%

  5% 2%

2% 5%

13% 4%

 5% 4%

9% 5%
……

           5



 TM




      TM




               Free
$   500                  free

         $   700   $      0   15min

 95min   $5600     $    500   30min

120min   $6850     $    600

135min             $3000

180min


     Kenting   Travel    Bingo!
$    500                                     free

                      $    700              $        0           15min

  95min               $5600                 $   500              30min

120min                $6850                 $   600
Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i )
135min                                      $3000

180min
Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i )


                                                0

                                              0.566              1.25*


                                              0.477              1.07*

                                             0.0016               0.88

                                            -0.000112           -1.46**

                                           -0.0000368           -1.37**

                                             -0.0302             -0.45

                                             454

                                          -3609.683
Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i )


                                                0

                                              0.566              1.25*



       V1 = −0.000112 × Rcost − 0.0000368 × Rkcost
                                              0.477              1.07*


       V2 = 0.566 − 0.000112 × Rcost − 0.0000368 × Rkcost
                                      0.0016         0.88

                                     -0.000112      -1.46**
       V3 = 0.477 − 0.000112 × Rcost − 0.0000368 × Rkcost
                                           -0.0000368           -1.37**

                                             -0.0302             -0.45

                                             454

                                          -3609.683

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墾丁列車問卷調查

  • 1.
  • 2.
  • 3.
  • 4. 63.7% 61.2% 54.2% 48.9% 44.7% 10.8% 66.5% 46.7% 30.4% 17.0% 12.1% 11.5%
  • 5. 56.3% 38.1% 35.0% 31.0% 28.2% 26.9% 25.1% 18.3%
  • 6.
  • 7. 5% 7% 11% 4% 5% 2% 2% 5% 13% 4% 5% 4% 9% 5%
  • 8. …… 5 TM TM Free
  • 9.
  • 10. $ 500 free $ 700 $ 0 15min 95min $5600 $ 500 30min 120min $6850 $ 600 135min $3000 180min Kenting Travel Bingo!
  • 11. $ 500 free $ 700 $ 0 15min 95min $5600 $ 500 30min 120min $6850 $ 600 Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i ) 135min $3000 180min
  • 12. Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i ) 0 0.566 1.25* 0.477 1.07* 0.0016 0.88 -0.000112 -1.46** -0.0000368 -1.37** -0.0302 -0.45 454 -3609.683
  • 13. Vi = β 0i + β1i f ( X1i ) + β 2i f ( X2i ) + β 3i f ( X 3i ) + β 4i f ( X 4i ) 0 0.566 1.25* V1 = −0.000112 × Rcost − 0.0000368 × Rkcost 0.477 1.07* V2 = 0.566 − 0.000112 × Rcost − 0.0000368 × Rkcost 0.0016 0.88 -0.000112 -1.46** V3 = 0.477 − 0.000112 × Rcost − 0.0000368 × Rkcost -0.0000368 -1.37** -0.0302 -0.45 454 -3609.683