AIDA FCB models marketing and advertising techniques. AIDA represents Attention, Interest, Desire, and Action, the stages a consumer progresses through when encountering a product. FCB represents a model of motivation proposed by Foote, Cone, and Belding that identifies three domains that influence behavior: Feelings, Cognition, and Behavior.

1. AIDA FCB
DOMAINS

2. A
I
D
A
- ATTENTION
- INTEREST
- DESIRE
- ACTION

4. F
C
B
-FOOTE
-CONE
-BELDING

6. DOMAINS