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Ãîäîâîé îò÷åò
2009 — 2010
1
Ïðåàìáóëà

Ïîëãîäà íàçàä ìû ïîçíàêîìèëè
èíòåðíåò-îáùåñòâåííîñòü ñ ïåðâûìè
óñïåõàìè ïîðòàëà íåäâèæèìîñòè Est!.
Ñåãîäíÿ íà äâîðå èþëü 2010 ãîäà
è ïðîåêòó èñïîëíÿåòñÿ ðîâíî ãîä, êàê îí
âûøåë èç ñòàäèè áåòà-òåñòèðîâàíèÿ.
Ïî ýòîìó ñëó÷àþ ìû ïîäãîòîâèëè ñòàâøèé
òðàäèöèîííûì îò÷åò ñ ðåçóëüòàòàìè
ðàáîòû çà âûøåîçíà÷åííûé ïåðèîä.

                                                                                       ãîä



             Ìû ñîáðàëè äëÿ âàñ îñíîâíûå ïîêàçàòåëè íàøåé ðàáîòû ïî
             êëþ÷åâûì ïàðàìåòðàì, à òàêæå ðàññêàæåì î íàøåé àóäèòîðèè ñåãîäíÿ.




                               Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010         2
1
        Åæåìåñÿ÷íàÿ àóäèòîðèÿ

        Âñåãî çà ïîëãîäà ïîñëå çàïóñêà Est! ñòàë àêòèâíûì èãðîêîì íà ïîëå
        èíòåðíåò-íåäâèæèìîñòè. Ïî âåðñèè Bigmir ñàéò âõîäèë â ïÿòåðêó
        ëèäåðîâ êàòåãîðèè «Íåäâèæèìîñòü» åùå â íà÷àëå 2010 ãîäà.

        Íà ñåãîäíÿøíèé äåíü Est! óêðåïèë ñâîè ïîçèöèè è ïîäíÿëñÿ íà
        ñòóïåíüêó âûøå.



                            Realt.ua                                                                          Â èþíå 2010 ã.
                             (761 000)
                                         Domik.net                                                ïîñåùàåìîñòü ñàéòà ñîñòàâèëà
                                          (542 000)
                                                          Dom.ria.ua                               270 000 ïîñåòèòåëåé.
                                                             (535 000)
         ↓                                                                   Est!
                                                                                                  Meget
                                                                         (270 000)
                   ↓                                                                              (260 000)     Äðóãèå ñàéòû
                                                                                                                   (260 000)
                             ↓
                                                       ↓
                                                                                       ↓
                                                                                      ↓




                                                                                                                  ↓
                                                                                                                  ↓
    3                                     Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Ðîñò ïîïóëÿðíîñòè
                                                                                                      Google Page Rank
    Çà ãîä ðàáîòû áûë äîñòèãíóò ïîêàçàòåëü â                                                           çàêðåïèëñÿ íà 4 ïîçèöèè.


    10 000               óíèêàëüíûõ
                         ïîëüçîâàòåëåé
    åæåäíåâíî (6 ìåñÿöåâ íàçàä ìû îçâó÷èâàëè
    êóäà ìåíüøåå ÷èñëî — ëèøü 3000).
                                                                                                                         900 000


                                                                              470 000
                                                                                                                        300 000

                        300 000                                               300 000
                                                                                                                        250 000
                       140 000
                                                                              130 000
                       25 000


           èþëü 2009                                   ÿíâàðü 2010                                    èþëü 2010




                                  Ïðîñìîòðîâ                    Åæåìåñÿ÷íàÿ                      Àáñîëþòíî
                                     ñòðàíèö                      àóäèòîðèÿ               óíèêàëüíûå çàõîäû



4                                       Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Äèíàìèêà ïîñåùàåìîñòè


250 000



200 000



150 000



100 000



 50 000



          Èþë ’09   Àâã ’09   Ñåí ’09   Îêò ’09   Íîÿ ’09      Äåê ’09      ßíâ ’10     Ôåâ ’10      Ìàð ’10   Àïð ’10   Ìàé ’10   Èþí ’10


                                                       Åæåìåñÿ÷íàÿ àóäèòîðèÿ


                                             Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010                                           5
Ðîñò àóäèòîðèè

    Íà ìîìåíò ñîñòàâëåíèÿ ýòîãî îò÷åòà íà ñàéòå çàðåãèñòðèðîâàíî ~16 000 ïàðòíåðîâ. Èç íèõ — áîëåå 10 000 ÷åëîâåê
    è 6 000 êîìïàíèé.




                                                                                  16500
                                                     9000

                               1435
                 317




               Èþë ’09     Îêò ’09                  ßíâ ’10                            Èþë ’10



6                                    Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Ñòåïåíü àêòèâíîñòè ïîëüçîâàòåëåé

  Òðè ôàêòîðà, êîòîðûå, íà íàø âçãëÿä, áîëüøå îñòàëüíûõ ãîâîðÿò î ïðîôåññèîíàëüíîé àêòèâíîñòè íàøåé
  àóäèòîðèè: íàëè÷èå ôîòîãðàôèè â ïðîôèëå (óðîâåíü äîâåðèÿ ê ïðåäîñòàâëÿåìûì óñëóãàì), óêàçàííûé
  ãîðîä îñíîâíîé äåÿòåëüíîñòè (îòêðûòîñòü óñëóã), íàëè÷èå ñîáñòâåííîãî ñàéòà èëè ëè÷íîé ñòðàíèöû
  (ñåðüåçíîñòü íàìåðåíèé).

                                                                                                  97%
                                    äîì
                       ëíåí íûì ãîðî
          åë  åé ñ çàïî
Ï îëüçîâàò
                                                                                            15%
                                   î
                          ëåé ñ ôîò                                 11%
               Ï îëüçîâàòå
                                             òîì
                                   åëåé ñ ñàé
                         Ï îëüçîâàò




                                    Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010               7
Ó÷àñòèå ïîëüçîâàòåëåé â ðàçâèòèè ïîðòàëà

    Àóäèòîðèÿ ïîðòàëà î÷åíü àêòèâíà — êîëè÷åñòâî îòçûâîâ è ïðåäëîæåíèé íåóêëîííî ðàñòåò.
    Çà ïåðâûå ïîëãîäà ìû ïîëó÷èëè 216 ïèñåì îò ïîëüçîâàòåëåé. Äàëüøå — áîëüøå.



    Ñ ôåâðàëü ïî èþíü 2010 åæåìåñÿ÷íî ïîñòóïàëî îò 100 äî 200
    íîâûõ êîíòàêòîâ îò Ïàðòíåðîâ ñàéòà.

    Áîëüøàÿ ÷àñòü èç çàÿâëåííûõ ïðåäëîæåíèé ïîñòàâëåíû â î÷åðåäü è áóäóò îáÿçàòåëüíî
    âîïëîùåíû â æèçíü.


    Âñåãäà ðàäû âèäåòü Âàøè ñîîáùåíèÿ â ðàçäåëàõ Îòçûâû è Ïðåäëîæåíèÿ ïî ðàçâèòèþ .




8                Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Àêòèâíîñòü ðåãèîíîâ

Ñëåäóþùèé ãðàôèê âêëþ÷àåò â ñåáÿ äàííûå î êîëè÷åñòâå ïîëüçîâàòåëåé èç ðàçëè÷íûõ îáëàñòåé Óêðàèíû.
Íàèáîëüøèå âñïëåñêè, ÷òî õàðàêòåðíî, íàáëþäàþòñÿ â ãîðîäàõ-ìèëëèîííèêàõ. Òåì íå ìåíåå, ìû íàáëþäàåì
ïðèðîñò â àáñîëþòíî âñåõ îáëàñòíûõ öåíòðàõ íàøåé ñòðàíû.


   7000


   3000


   1500


    800


      0
            Äíåïðîïåòðîâñêàÿ Äîíåöêàÿ      Êèåâñêàÿ        Êðûì         Îäåññêàÿ       Õàðüêîâñêàÿ       Îñòàëüíûå*
                 1402          814           7225           985           1053             898              3100




                  èþíü 2010             (*) —  ãðàôå “Îñòàëüíûå” ïîêàçàíî ñóììàðíîå ÷èñëî ðåãèñòðàöèé èç îñòàëüíûõ 19 îáëàñòåé.




                                  Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010                                            9
Ïðîôåññèîíàëüíàÿ àêòèâíîñòü


                            100 000+                                            àêòóàëüíûõ îáúÿâëåíèé




                       2200                      ïîëüçîâàòåëåé, èìåþùèõ îáúÿâëåíèÿ



                    1600             ïîëüçîâàòåëåé, èìåþùèõ 2 è áîëåå îáúÿâëåíèé



                 550      ïîëüçîâàòåëåé ðàçìåñòèëè ïî îäíîìó îáúÿâëåíèþ




               50   ïîëüçîâàòåëåé ðàçìåñòèëè áîëåå 100 îáúÿâëåíèé




10                      Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Äèíàìèêà îáúÿâëåíèé

Êîëè÷åñòâî îáúÿâëåíèé íà Est.ua íåóêëîííî ðàñòåò. È ýòî íåñìîòðÿ íà ñåðüåçíûå òðåáîâàíèÿ ê êà÷åñòâó
îáúÿâëåíèé, ñðîêó èõ ðàçìåùåíèÿ, è îáÿçàòåëüíîé àêòèâíîñòè ïîëüçîâàòåëåé, êîòîðûå îáúÿâëåíèÿ
ðàçìåùàþò (ðàç â ïîëãîäà âñå íåàêòèâíûå ó÷åòíûå çàïèñè âìåñòå ñ èõ îáúÿâëåíèÿìè óäàëÿþòñÿ èç áàçû).


                                                        0
                                                — 10399
                                         þíü 10
                                        È 97200
                                             —
                                        é 10
                                      Ìà 90800
                                      10 —
                                  åëü
                              Àïð
                             82300
                     ðò 10 —
                   Ìà
                         0—   77400
                    àëü 1
            Ô   åâð




                                             Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010    11
Ãîðÿ÷èå ïðåäëîæåíèÿ                                                                     Ðàçìåùåíî «ãîðÿ÷èõ ïðåäëîæåíèé»:


     Ãîðÿ÷èå ïðåäëîæåíèÿ — ïðîñòîé è ýôôåêòíûé
     ñïîñîá âûäåëèòü ñâîå îáúÿâëåíèå ñðåäè äðóãèõ.

     Ñåãîäíÿ ýòî åäèíñòâåííûé ïëàòíûé è íàèáîëåå
     èñïîëüçóåìûé ñåðâèñ íà ñàéòå.                                                           ôåâ ’10   ìàð ’10   àïð ’10   ìàé ’10   èþí ’10

     Ïîëüçîâàòåëåé ïîäêóïàåò îòäà÷à îò ïîëüçîâàíèÿ
     óñëóãîé è äåìîêðàòè÷íàÿ
     öåíà (90 êîïååê).




12                                             Ãîäîâîé îò÷åò ïîðòàëà Est.ua 2010
                                     Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Äîñòîâåðíîñòü îáúÿâëåíèé


                                  90
                                                              Áîðüáà çà äîñòîâåðíîñòü áàçû è îòñóòñòâèå
                                                              ëþáîãî èíôîðìàöèîííîãî øóìà — îäíî èç
                                ïîëüçîâàòåëåé                 îñíîâíûõ íàïðàâëåíèé ïðîåêòà. Ïîýòîìó,
                                                              áûëà ïðèäóìàíà è çàïàòåíòîâàíà ñâîÿ

                                 369
                                                              ñèñòåìà äîñòîâåðíîñòè, î êîòîðîé ìîæíî
                                                              ïî÷èòàòü íà ñàéòå.




                     }
                                 ïîëüçîâàòåëåé

                                                              Íà ñåãîäíÿøíèé äåíü âñå áîëüøå
                                                              êîëè÷åñòâî ïåðåõîäèò â êà÷åñòâî, ÷èñëî
                                                              Ïàðòíåðîâ ñ Äîñòîâåðíîñòüþ èíôîðìàöèè
                                                              â ÷åòûðå è ïÿòü çâåçä ïðèáëèæàåòñÿ ê 500.


                               2556àêòèâíûõ
                                 ïîëüçîâàòåëåé




                Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010                                     13
ßäðî ñàéòà
     ßäðîì ñàéòà ìû íàçûâàåì ñàìûõ àêòèâíûõ ïðîôåññèîíàëîâ ñàéòà ñ äîñòîâåðíîñòü â 4 è 5 çâåçä.
     Ýòî òå ëþäè, êîòîðûå óäåëÿþò íàèáîëüøå âíèìàíèÿ ñâîåé èíòåðíåò-äåÿòåëüíîñòè, ñâîåé ðåïóòàöèè,
     ïðåäîñòàâëÿþò êà÷åñòâåííóþ è íàèáîëåå ïîëíóþ èíôîðìàöèþ.

     Íà ãðàôèêå ïîêàçàíî êîëè÷åñòâî òàêèõ Ïàðòíåðîâ ñàéòà çà ïîñëåäíèå ìåñÿöû:




       622                   746                         881                          1006    1138


     ôåâ ’10              ìàð ’10                   àïð ’10                        ìàé ’10   èþí ’10


14                                   Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Ïðîôåññèîíàëû
 ýòîì ãîäó ìû ÷åòêî ñåãìåíòèðîâàëè íàøó àóäèòîðèþ ïî ïðîôåññèîíàëüíîìó ïðèçíàêó.
 ðàçäåëå ñàéòà «Ïðîôåññèîíàëû» âîçìîæíî ïîäûñêàòü ñåáå ñïåöèàëèñòà â ëþáîé èíòåðåñóþùåé âàñ îáëàñòè.
Íàèáîëåå èíòåðåñíà è ïîêàçàòåëüíà ñëåäóþùàÿ äèàãðàììà:



                                                                                       Äðóãèå ïîëüçîâàòåëè
                                                                                       5400
                              Ïðîôåññèîíàëû èç äðóãèõ îáëàñòåé
                              3600

Ïðîôåññèîíàëû-ðèýëòîðû
2000




                               Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010                         15
Íîâûå ñåðâèñû

     Ðÿä ñåðâèñîâ çàïóùåíû ñîâñåì íåäàâíî è åùå íå óñïåëè íàêîïèòü èñòîðèþ äëÿ îò÷åòà.
     Ïðåäìåòîì ãîðäîñòè ÿâëÿþòñÿ íåäàâíî çàïóùåííûå «Ñâÿçè» è «Çàðóáåæíàÿ íåäâèæèìîñòü».




     Ñåãîäíÿ íà ñàéòå:




                     239 îáúåêòà                                              áîëåå 100 ïîëüçîâàòåëåé
              çàðóáåæíîé íåäâèæèìîñòè                                             ñîñòîÿò â ñâÿçÿõ
                 îò 34 ïîëüçîâàòåëåé



16                                  Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Äîïîëíèòåëüíàÿ
èíôîðìàöèÿ äëÿ ÑÌÈ
Î ïðîåêòå

Est.ua («Ýñò!») — èííîâàöèîííûé ïðîåêò, îáúåäèíÿþùèé
â ñîîáùåñòâî ëþäåé, çàíÿòûõ â ñôåðå íåäâèæèìîñòè.

Ãëàâíàÿ öåëü Est! — îáúåäèíèòü âñåõ ó÷àñòíèêîâ ðûíêà â îäíî ñîîáùåñòâî, â ðàìêàõ
êîòîðîãî ïðåäîñòàâëÿåòñÿ íàáîð ïðîäâèíóòûõ ñåðâèñîâ äëÿ êîìôîðòíîé ðàáîòû
ñ íåäâèæèìîñòüþ. Ïîðòàë Est! ó÷èòûâàåò èíòåðåñû âñåõ ïîëüçîâàòåëåé: ïîêóïàòåëåé,
ïðîäàâöîâ, ðèýëòîðîâ, ïàðòíåðîâ èç ñìåæíûõ îòðàñëåé.




          Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010                    18
Ïàðòíåðû




          Äåïàðòàìåíò     Àññîöèàöèÿ ñïåöèàëèñòîâ                    ßíäåêñ.Íîâîñòè      Ðàìáëåð.Íîâîñòè
         íåäâèæèìîñòè     ïî íåäâèæèìîñòè Óêðàèíû
                                   (ÀÑÍÓ)




                                                                                        Åæåíåäåëüíàÿ ãàçåòà
        Íîâîñòè@Mail.ru   Àãåíòñòâî íåäâèæèìîñòè                Èíôîðìàöèîííûé ïîðòàë   «ßëòèíñêèé Êóðüåð»
                                  «ÍÒÍ»                                Join.ua




19                        Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
Äëÿ ñâÿçè

Ðóêîâîäèòåëü ïðîåêòà
Ñåðãåé Õðûêèí
(067) 523-52-19
manager@est.ua

Ðóêîâîäèòåëü PR-ñëóæáû
Àëåêñàíäðà Îâ÷àðåíêî
(097) 519-23-18




          «Ôèíàíñîâàÿ ãðóïïà Òîòàë л, Äíåïðîïåòðîâñê, óë. Ìå÷íèêîâà, 8
                              +38 (056) 794-31-86




                         Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010   20
Ñïàñèáî
çà âíèìàíèå.

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First year report Est.ua

  • 2. 1 Ïðåàìáóëà Ïîëãîäà íàçàä ìû ïîçíàêîìèëè èíòåðíåò-îáùåñòâåííîñòü ñ ïåðâûìè óñïåõàìè ïîðòàëà íåäâèæèìîñòè Est!. Ñåãîäíÿ íà äâîðå èþëü 2010 ãîäà è ïðîåêòó èñïîëíÿåòñÿ ðîâíî ãîä, êàê îí âûøåë èç ñòàäèè áåòà-òåñòèðîâàíèÿ. Ïî ýòîìó ñëó÷àþ ìû ïîäãîòîâèëè ñòàâøèé òðàäèöèîííûì îò÷åò ñ ðåçóëüòàòàìè ðàáîòû çà âûøåîçíà÷åííûé ïåðèîä. ãîä Ìû ñîáðàëè äëÿ âàñ îñíîâíûå ïîêàçàòåëè íàøåé ðàáîòû ïî êëþ÷åâûì ïàðàìåòðàì, à òàêæå ðàññêàæåì î íàøåé àóäèòîðèè ñåãîäíÿ. Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 2
  • 3. 1 Åæåìåñÿ÷íàÿ àóäèòîðèÿ Âñåãî çà ïîëãîäà ïîñëå çàïóñêà Est! ñòàë àêòèâíûì èãðîêîì íà ïîëå èíòåðíåò-íåäâèæèìîñòè. Ïî âåðñèè Bigmir ñàéò âõîäèë â ïÿòåðêó ëèäåðîâ êàòåãîðèè «Íåäâèæèìîñòü» åùå â íà÷àëå 2010 ãîäà. Íà ñåãîäíÿøíèé äåíü Est! óêðåïèë ñâîè ïîçèöèè è ïîäíÿëñÿ íà ñòóïåíüêó âûøå. Realt.ua  èþíå 2010 ã. (761 000) Domik.net ïîñåùàåìîñòü ñàéòà ñîñòàâèëà (542 000) Dom.ria.ua 270 000 ïîñåòèòåëåé. (535 000) ↓ Est! Meget (270 000) ↓ (260 000) Äðóãèå ñàéòû (260 000) ↓ ↓ ↓ ↓ ↓ ↓ 3 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 4. Ðîñò ïîïóëÿðíîñòè Google Page Rank Çà ãîä ðàáîòû áûë äîñòèãíóò ïîêàçàòåëü â çàêðåïèëñÿ íà 4 ïîçèöèè. 10 000 óíèêàëüíûõ ïîëüçîâàòåëåé åæåäíåâíî (6 ìåñÿöåâ íàçàä ìû îçâó÷èâàëè êóäà ìåíüøåå ÷èñëî — ëèøü 3000). 900 000 470 000 300 000 300 000 300 000 250 000 140 000 130 000 25 000 èþëü 2009 ÿíâàðü 2010 èþëü 2010 Ïðîñìîòðîâ Åæåìåñÿ÷íàÿ Àáñîëþòíî ñòðàíèö àóäèòîðèÿ óíèêàëüíûå çàõîäû 4 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 5. Äèíàìèêà ïîñåùàåìîñòè 250 000 200 000 150 000 100 000 50 000 Èþë ’09 Àâã ’09 Ñåí ’09 Îêò ’09 Íîÿ ’09 Äåê ’09 ßíâ ’10 Ôåâ ’10 Ìàð ’10 Àïð ’10 Ìàé ’10 Èþí ’10 Åæåìåñÿ÷íàÿ àóäèòîðèÿ Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 5
  • 6. Ðîñò àóäèòîðèè Íà ìîìåíò ñîñòàâëåíèÿ ýòîãî îò÷åòà íà ñàéòå çàðåãèñòðèðîâàíî ~16 000 ïàðòíåðîâ. Èç íèõ — áîëåå 10 000 ÷åëîâåê è 6 000 êîìïàíèé. 16500 9000 1435 317 Èþë ’09 Îêò ’09 ßíâ ’10 Èþë ’10 6 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 7. Ñòåïåíü àêòèâíîñòè ïîëüçîâàòåëåé Òðè ôàêòîðà, êîòîðûå, íà íàø âçãëÿä, áîëüøå îñòàëüíûõ ãîâîðÿò î ïðîôåññèîíàëüíîé àêòèâíîñòè íàøåé àóäèòîðèè: íàëè÷èå ôîòîãðàôèè â ïðîôèëå (óðîâåíü äîâåðèÿ ê ïðåäîñòàâëÿåìûì óñëóãàì), óêàçàííûé ãîðîä îñíîâíîé äåÿòåëüíîñòè (îòêðûòîñòü óñëóã), íàëè÷èå ñîáñòâåííîãî ñàéòà èëè ëè÷íîé ñòðàíèöû (ñåðüåçíîñòü íàìåðåíèé). 97% äîì ëíåí íûì ãîðî åë åé ñ çàïî Ï îëüçîâàò 15% î ëåé ñ ôîò 11% Ï îëüçîâàòå òîì åëåé ñ ñàé Ï îëüçîâàò Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 7
  • 8. Ó÷àñòèå ïîëüçîâàòåëåé â ðàçâèòèè ïîðòàëà Àóäèòîðèÿ ïîðòàëà î÷åíü àêòèâíà — êîëè÷åñòâî îòçûâîâ è ïðåäëîæåíèé íåóêëîííî ðàñòåò. Çà ïåðâûå ïîëãîäà ìû ïîëó÷èëè 216 ïèñåì îò ïîëüçîâàòåëåé. Äàëüøå — áîëüøå. Ñ ôåâðàëü ïî èþíü 2010 åæåìåñÿ÷íî ïîñòóïàëî îò 100 äî 200 íîâûõ êîíòàêòîâ îò Ïàðòíåðîâ ñàéòà. Áîëüøàÿ ÷àñòü èç çàÿâëåííûõ ïðåäëîæåíèé ïîñòàâëåíû â î÷åðåäü è áóäóò îáÿçàòåëüíî âîïëîùåíû â æèçíü. Âñåãäà ðàäû âèäåòü Âàøè ñîîáùåíèÿ â ðàçäåëàõ Îòçûâû è Ïðåäëîæåíèÿ ïî ðàçâèòèþ . 8 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 9. Àêòèâíîñòü ðåãèîíîâ Ñëåäóþùèé ãðàôèê âêëþ÷àåò â ñåáÿ äàííûå î êîëè÷åñòâå ïîëüçîâàòåëåé èç ðàçëè÷íûõ îáëàñòåé Óêðàèíû. Íàèáîëüøèå âñïëåñêè, ÷òî õàðàêòåðíî, íàáëþäàþòñÿ â ãîðîäàõ-ìèëëèîííèêàõ. Òåì íå ìåíåå, ìû íàáëþäàåì ïðèðîñò â àáñîëþòíî âñåõ îáëàñòíûõ öåíòðàõ íàøåé ñòðàíû. 7000 3000 1500 800 0 Äíåïðîïåòðîâñêàÿ Äîíåöêàÿ Êèåâñêàÿ Êðûì Îäåññêàÿ Õàðüêîâñêàÿ Îñòàëüíûå* 1402 814 7225 985 1053 898 3100 èþíü 2010 (*) —  ãðàôå “Îñòàëüíûå” ïîêàçàíî ñóììàðíîå ÷èñëî ðåãèñòðàöèé èç îñòàëüíûõ 19 îáëàñòåé. Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 9
  • 10. Ïðîôåññèîíàëüíàÿ àêòèâíîñòü 100 000+ àêòóàëüíûõ îáúÿâëåíèé 2200 ïîëüçîâàòåëåé, èìåþùèõ îáúÿâëåíèÿ 1600 ïîëüçîâàòåëåé, èìåþùèõ 2 è áîëåå îáúÿâëåíèé 550 ïîëüçîâàòåëåé ðàçìåñòèëè ïî îäíîìó îáúÿâëåíèþ 50 ïîëüçîâàòåëåé ðàçìåñòèëè áîëåå 100 îáúÿâëåíèé 10 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 11. Äèíàìèêà îáúÿâëåíèé Êîëè÷åñòâî îáúÿâëåíèé íà Est.ua íåóêëîííî ðàñòåò. È ýòî íåñìîòðÿ íà ñåðüåçíûå òðåáîâàíèÿ ê êà÷åñòâó îáúÿâëåíèé, ñðîêó èõ ðàçìåùåíèÿ, è îáÿçàòåëüíîé àêòèâíîñòè ïîëüçîâàòåëåé, êîòîðûå îáúÿâëåíèÿ ðàçìåùàþò (ðàç â ïîëãîäà âñå íåàêòèâíûå ó÷åòíûå çàïèñè âìåñòå ñ èõ îáúÿâëåíèÿìè óäàëÿþòñÿ èç áàçû). 0 — 10399 þíü 10 È 97200 — é 10 Ìà 90800 10 — åëü Àïð 82300 ðò 10 — Ìà 0— 77400 àëü 1 Ô åâð Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 11
  • 12. Ãîðÿ÷èå ïðåäëîæåíèÿ Ðàçìåùåíî «ãîðÿ÷èõ ïðåäëîæåíèé»: Ãîðÿ÷èå ïðåäëîæåíèÿ — ïðîñòîé è ýôôåêòíûé ñïîñîá âûäåëèòü ñâîå îáúÿâëåíèå ñðåäè äðóãèõ. Ñåãîäíÿ ýòî åäèíñòâåííûé ïëàòíûé è íàèáîëåå èñïîëüçóåìûé ñåðâèñ íà ñàéòå. ôåâ ’10 ìàð ’10 àïð ’10 ìàé ’10 èþí ’10 Ïîëüçîâàòåëåé ïîäêóïàåò îòäà÷à îò ïîëüçîâàíèÿ óñëóãîé è äåìîêðàòè÷íàÿ öåíà (90 êîïååê). 12 Ãîäîâîé îò÷åò ïîðòàëà Est.ua 2010 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 13. Äîñòîâåðíîñòü îáúÿâëåíèé 90 Áîðüáà çà äîñòîâåðíîñòü áàçû è îòñóòñòâèå ëþáîãî èíôîðìàöèîííîãî øóìà — îäíî èç ïîëüçîâàòåëåé îñíîâíûõ íàïðàâëåíèé ïðîåêòà. Ïîýòîìó, áûëà ïðèäóìàíà è çàïàòåíòîâàíà ñâîÿ 369 ñèñòåìà äîñòîâåðíîñòè, î êîòîðîé ìîæíî ïî÷èòàòü íà ñàéòå. } ïîëüçîâàòåëåé Íà ñåãîäíÿøíèé äåíü âñå áîëüøå êîëè÷åñòâî ïåðåõîäèò â êà÷åñòâî, ÷èñëî Ïàðòíåðîâ ñ Äîñòîâåðíîñòüþ èíôîðìàöèè â ÷åòûðå è ïÿòü çâåçä ïðèáëèæàåòñÿ ê 500. 2556àêòèâíûõ ïîëüçîâàòåëåé Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 13
  • 14. ßäðî ñàéòà ßäðîì ñàéòà ìû íàçûâàåì ñàìûõ àêòèâíûõ ïðîôåññèîíàëîâ ñàéòà ñ äîñòîâåðíîñòü â 4 è 5 çâåçä. Ýòî òå ëþäè, êîòîðûå óäåëÿþò íàèáîëüøå âíèìàíèÿ ñâîåé èíòåðíåò-äåÿòåëüíîñòè, ñâîåé ðåïóòàöèè, ïðåäîñòàâëÿþò êà÷åñòâåííóþ è íàèáîëåå ïîëíóþ èíôîðìàöèþ. Íà ãðàôèêå ïîêàçàíî êîëè÷åñòâî òàêèõ Ïàðòíåðîâ ñàéòà çà ïîñëåäíèå ìåñÿöû: 622 746 881 1006 1138 ôåâ ’10 ìàð ’10 àïð ’10 ìàé ’10 èþí ’10 14 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 15. Ïðîôåññèîíàëû  ýòîì ãîäó ìû ÷åòêî ñåãìåíòèðîâàëè íàøó àóäèòîðèþ ïî ïðîôåññèîíàëüíîìó ïðèçíàêó.  ðàçäåëå ñàéòà «Ïðîôåññèîíàëû» âîçìîæíî ïîäûñêàòü ñåáå ñïåöèàëèñòà â ëþáîé èíòåðåñóþùåé âàñ îáëàñòè. Íàèáîëåå èíòåðåñíà è ïîêàçàòåëüíà ñëåäóþùàÿ äèàãðàììà: Äðóãèå ïîëüçîâàòåëè 5400 Ïðîôåññèîíàëû èç äðóãèõ îáëàñòåé 3600 Ïðîôåññèîíàëû-ðèýëòîðû 2000 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 15
  • 16. Íîâûå ñåðâèñû Ðÿä ñåðâèñîâ çàïóùåíû ñîâñåì íåäàâíî è åùå íå óñïåëè íàêîïèòü èñòîðèþ äëÿ îò÷åòà. Ïðåäìåòîì ãîðäîñòè ÿâëÿþòñÿ íåäàâíî çàïóùåííûå «Ñâÿçè» è «Çàðóáåæíàÿ íåäâèæèìîñòü». Ñåãîäíÿ íà ñàéòå: 239 îáúåêòà áîëåå 100 ïîëüçîâàòåëåé çàðóáåæíîé íåäâèæèìîñòè ñîñòîÿò â ñâÿçÿõ îò 34 ïîëüçîâàòåëåé 16 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 18. Î ïðîåêòå Est.ua («Ýñò!») — èííîâàöèîííûé ïðîåêò, îáúåäèíÿþùèé â ñîîáùåñòâî ëþäåé, çàíÿòûõ â ñôåðå íåäâèæèìîñòè. Ãëàâíàÿ öåëü Est! — îáúåäèíèòü âñåõ ó÷àñòíèêîâ ðûíêà â îäíî ñîîáùåñòâî, â ðàìêàõ êîòîðîãî ïðåäîñòàâëÿåòñÿ íàáîð ïðîäâèíóòûõ ñåðâèñîâ äëÿ êîìôîðòíîé ðàáîòû ñ íåäâèæèìîñòüþ. Ïîðòàë Est! ó÷èòûâàåò èíòåðåñû âñåõ ïîëüçîâàòåëåé: ïîêóïàòåëåé, ïðîäàâöîâ, ðèýëòîðîâ, ïàðòíåðîâ èç ñìåæíûõ îòðàñëåé. Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 18
  • 19. Ïàðòíåðû Äåïàðòàìåíò Àññîöèàöèÿ ñïåöèàëèñòîâ ßíäåêñ.Íîâîñòè Ðàìáëåð.Íîâîñòè íåäâèæèìîñòè ïî íåäâèæèìîñòè Óêðàèíû (ÀÑÍÓ) Åæåíåäåëüíàÿ ãàçåòà Íîâîñòè@Mail.ru Àãåíòñòâî íåäâèæèìîñòè Èíôîðìàöèîííûé ïîðòàë «ßëòèíñêèé Êóðüåð» «ÍÒÍ» Join.ua 19 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010
  • 20. Äëÿ ñâÿçè Ðóêîâîäèòåëü ïðîåêòà Ñåðãåé Õðûêèí (067) 523-52-19 manager@est.ua Ðóêîâîäèòåëü PR-ñëóæáû Àëåêñàíäðà Îâ÷àðåíêî (097) 519-23-18 «Ôèíàíñîâàÿ ãðóïïà Òîòàë л, Äíåïðîïåòðîâñê, óë. Ìå÷íèêîâà, 8 +38 (056) 794-31-86 Ãîäîâîé îò÷åò ïîðòàëà Est.ua // èþëü 2009 — èþíü 2010 20