SlideShare a Scribd company logo
服务+导购
这是一个包容性的整体家居服务导购市场
装修前
!
我要装修成什么样子?
看样板
自己装?还是找设计师?
装修设计服务
装修过程记录下吧
记录装修过程
!
开始软装
!
买什么?
买好东西,买便宜东西
家具 家纺 家饰
!
推荐+参考+心得体会
!
开始硬装
!
买什么?
买好东西,买便宜东西
硬装 建材 灯 五金
!
推荐+参考+心得体会
!
入住喽
!
买什么?
买好东西,买便宜东西
厨/餐 收纳 清洁 日化
!
推荐+参考+心得体会
!
不只是货架,更是一种组建家整体体验
用户特征:
!
已婚,25-35岁;
!
装修全家参与;
!
较成熟网购用户;
!
上班族,有稳定收入;
!
高学历,有学习能力;
用户特征:
!
已婚,25-35岁;
!
装修全家参与;
!
较成熟网购用户;
!
上班族,有稳定收入;
!
高学历,有学习能力;
共同决策
较年轻
可做创新尝试
对品质有⼀一定要求
温暖的
有场景感的
轻松的
贴心的
安心
有安全感
!
有家的感觉
亲切的品质感
可被信赖
热闹
!
包容性
温暖的
有场景感的
轻松的
贴心的
安心
有安全感
!
有家的感觉
亲切的品质感
可被信赖
热闹
!
包容性
温暖的
热闹的
!
轻松
可被信赖的
包容
亲切品质感
温暖的
热闹的
!
轻松
可被信赖的
包容
亲切品质感
主色 +延展 辅色+延展 页面应用比例
页面视觉原则
风格 平面简洁,主要以突出内容为主
!
留白 提高页面20%留白度来提高页面透气性 轻松
!
控件设计 1个像素的倒角 亲切的品牌感
!
!
!
!
!
!
!
1px
图形 规则矢量icon + 局部适度手绘感插图
!
!
!
整齐但却趣味轻松
banner /文字排版 模拟杂志排版风格
!
!
!
banner/图形 模拟杂志排版风格
!
!
!
轻松
愉快
严肃
简洁
多样
复杂
单一
!
!
关于首页
目前首页内容还未确定
概念首页只做整体风格确定
!
一些思考点:
1.首屏专注做氛围
进入有家,有种躺在家里看家居
杂志的舒适感
内容多样,可变
!
2关于后续内容
内容已经在做场景化方面的思考
评审下来的建议,希望之后可以突破现有的
频道什么也会思考进去。
!
谢谢;)
!
!
!
!
THANKS!
2014.07.17 BY 灵萌
THANKS!
2014.07.17 BY 灵萌

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