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網賺第四講 - 網賺多方睇
網賺達人網絡
(Online Money Makers Network)
2014/3/30 1Created By Christopher Tam 網賺達人網絡(Online Money Makers Network) Copyright 2014
1. 如何使用簡易Facebook 外掛程式吸引fans
• 地圖
• 問卷
• 投票
2. 行動購物平台概覧
• 趨勢
• 策略
• 工具
3. 網䁠模式多方睇
• 純網上模式
• O2O模式
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
3
地圖聯繫資訊好豐富
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
4
地圖
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
26
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
30
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
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2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
34
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
35
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
36
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
37
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
38
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
39
社群系統營銷
• Facebook
• Twitter
• Google Plus
• Weibo 微博
• Blogs ( Blogger/ Wordpress)
• QQ
• WeChat 微信
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
40
行動商務
• 2013年阿里巴巴雙十一網購狂歡節成交突破
350 億人民幣,行動購物成長迅猛
• 手機淘寶全日整體支付寶成交易額達人民幣
53.5 億元,較2012年成長 5.6 倍,佔整體成交
量 21%
• 2013年淘寶開闢台灣專區同時開放台灣便利商
店取貨,收服不尐人心
• 雙十一當天台灣交易金額比去年飆升 289%
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
41
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
42
原生 app vs. 行動版網頁之爭
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
43
行動商務
• 台灣電商龍頭之一 Yahoo!奇摩「超級商城」終
於宣布推出行動版
• 超級商城 iOS 版 app 一推出即登上 App Store
精選
• 五天下載量逾 2 萬,然而作為台灣網購領導品
牌加上蘋果加持,這個數字只能算是差強人意。
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
44
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
45
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
46
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
47
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
48
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
49
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
50
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
51
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
52
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
53
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
54
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
55
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
56
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
57
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
58
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
59
• 行動版網頁的設計工作並不是只有將頁面
調整到最佳比例那麼簡單
• 很多地方還是需要經過特別設計的
• 以下就幫大家列出幾點設計行動版網頁時
不可忽略的小細節。
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
60
了解用戶使用情境
• 拿 Flickr 為例,Flickr 的行動版網頁主要提供
• 最新活動(Recent activity)、
• 好友上傳(Uploads from your contacts)、
• 今日最有趣(Today’s interestingness)
• 與附近上傳(Photos taken nearby)
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
61
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
62
內容比導覽更重要
• 在這方面 ESPN 和 YouTube 的行動版網頁都作的很好
• 這兩個網站僅在網頁表頭釋出一點空間告知用戶目前所在位置,
剩餘空間都拿來展示用戶所需要的內容。
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
63
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
64
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
65
網䁠模式多方睇
1. 純網上模式
Affilate ?
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
66
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
67
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
68
網絡廣告收入
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
69
2. O2O模式 (Online to Offline)
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
70
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
71
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
72
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
73
您有幾種選擇 !
1. 持續搜索和等候
2. 努力學習然後實習
3. 買一個運行的生意
4. 加入一些證實可行的生意; 然後努力去做
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
74
雲端小本創業實戰班
• 課程目的:教導以小本在雲端建立生意
對象 :懂上網,基本英語
特色 :尐理論,多實習
期望結果:課程結束後,學員將會撑握多種雲端創業方法和推廣工具
內容簡介:
1. 如何尋找熱點市場/產品
2. 如何建立網頁/着陸頁
3. 如何創造產品 (ebook)
4. 如何在 Kindle發布你的電子書
5. 社交媒體基本營銷術
6. YouTube基本營銷術
7. 視頻製作(基本)
8. 獲得流量到你的視頻
9. 視頻營銷工具/自動應答系統
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
75
日期 : 5月15日(星期四 )
時間:7:00PM – 10:00PM
地點:香港青年協會持續進修中心
禮品 :
1. 電子書封面製作工具
2. 多條托運者鏈接
3. 學習視頻
4. 學習PDF文件
HK$1,900HK$380
HK.Shop.com
超連鎖™事業簡報會
• 日期 : 4月4日(星期五) ; 4月17日(星期四) ;
4月23日(星期三) ; 時間:7:30PM – 9:00PM
• 日期 : 4月12日(星期六) ;時間:3:00PM – 4:30PM
• 地點:尖沙咀廣東道28號1010 - 1014室 10樓 力寶太
陽廣場
• 費用 : HK$30
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
76
FREE
Talkfusion – Video Solution
內容簡介:
• 產品和商機簡報會
• 世界上第一個即時支付的佣金計劃
• 有七種方式來獲得收益
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
78
日期 : 4月11日(星期五)
時間:7:45PM – 8:45PM
地點:香港青年協會持續進修中心
FREE
2014/3/30
Created By Christopher Tam 網賺達人網
絡(Online Money Makers Network)
Copyright 2014
79

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網賺第四講 網賺多方睇