This document discusses greenwashing and provides guidelines for avoiding making misleading green claims. It notes that greenwashing involves whitewashing or brainwashing the environmental impact of products and companies. The document recommends following guidelines from the UK Department for Environment, Food and Rural Affairs (Defra) and the Federal Trade Commission for accurately portraying environmental marketing claims.
This document discusses greenwashing and provides guidelines for avoiding making misleading green claims. It notes that greenwashing involves whitewashing or brainwashing the environmental impact of products and companies. The document recommends following guidelines from the UK Department for Environment, Food and Rural Affairs (Defra) and the Federal Trade Commission for accurately portraying environmental marketing claims.