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‫أرﺑﻊ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺗﻌرف‬ ‫أن‬ ‫ﻗﺑل‬ ‫ﻣﻠوﻧﺔ‬ ‫أو‬ ‫طﺑﯾﺔ‬ ‫ﻋدﺳﺔ‬ ‫أي‬ ‫ﺑﺷراء‬ ‫ﺗﻘوم‬ ‫ﻻ‬
..‫أﺳﺎﺳﯾﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬
‫ﻗﺑل‬ ‫ﻣن‬ ‫اﻟﻣﺳﺗﮭﻠﻛﺔ‬ ‫اﻷﻣور‬ ‫أﻛﺛر‬ ‫ﻣن‬ ‫اﻟﺣﺎﻟﻲ‬ ‫وﻗﺗﻧﺎ‬ ‫ﻓﻲ‬ ‫اﻟطﺑﯾﺔ‬ ‫اﻟﻌدﺳﺎت‬ ‫ﺗﻌﺗﺑر‬
‫ﻋﻠﻰ‬ ‫اﻟﺣﺻول‬ ‫وھو‬ ‫ﻣﺷﺗرك‬ ‫وﺟﯾﮫ‬ ‫ﻟﺳﺑب‬ ‫اﻟراﺷدﯾن؛‬ ‫وﺣﺗﻰ‬ ‫اﻟﺷﺑﺎب‬ ،‫اﻟﻣراھﻘﯾن‬
‫ﻓﻲ‬ ‫اﻟﺗواﺟد‬ ‫ﻋﻧد‬ ‫أﻛﺑر‬ ‫ﺑﺛﻘﺔ‬ ‫واﻟﺗﻣﺗﻊ‬ ،‫اﻟراﺣﺔ‬
‫اﻟﺣﻔﻼت‬ ‫أو‬ ‫اﻟﻌﻣل‬ ‫ﻣﺛل‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻷﻣﺎﻛن‬
.‫ذﻟك‬ ‫إﻟﻰ‬ ‫وﻣﺎ‬ ‫واﻟﻣﻧﺎﺳﺑﺎت‬
‫ﺳواء‬ ،‫ﺗﻼﺋﻣﮫ‬ ‫طﺑﯾﺔ‬ ‫ﻋدﺳﺔ‬ ‫ﻋن‬ ‫ﺑﺣﺛﮫ‬ ‫ﺑداﯾﺔ‬ ‫ﻓﻲ‬ ‫ﺻﻌوﺑﺔ‬ ‫ﯾﺟد‬ ‫ﻟم‬ ‫ﻣن‬ ‫ﻣﻧﺎ‬ ‫ﻣن‬ ،‫ﻟذﻟك‬
..‫ﻣﻠوﻧﺔ‬ ‫أم‬ ‫ﺷﻔﺎﻓﺔ‬ ‫أﻛﺎﻧت‬
‫اﻷﻓﺿل؟‬ ‫ﺗﻌﺗﺑر‬ ‫ﺗﺟﺎرﯾﺔ‬ ‫ﻋﻼﻣﺔ‬ ‫أي‬
..!‫اﻟﻌﯾﻧﯾن‬ ‫ﻋﻠﻰ‬ ‫اﻷﺟﻣل‬ ‫ﺳﯾﻛون‬ ‫ﻟون‬ ‫وأي‬
..‫ﺣﺳﻧﺎ‬
‫إﻟﯾك‬
4
‫اﻟ‬ ‫ﻣن‬ ‫أﺳﺎﺳﯾﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬
‫ﺷراء‬ ‫ﻋﻣﻠﯾﺔ‬ ‫ﺑﺄﯾﺔ‬ ‫ﺗﻘوم‬ ‫أن‬ ‫ﻗﺑل‬ ‫ﺗﻌرﻓﮭﺎ‬ ‫أن‬ ‫ﻣﮭم‬
‫اﻟﻣوﻗﻊ‬ ‫ﻓﻲ‬ ‫أم‬ ‫اﻟﻣﺣﻠﯾﺔ‬ ‫اﻟﻣﺗﺎﺟر‬ ‫ﻓﻲ‬ ،‫اﻟﻣﻠوﻧﺔ‬ ‫أو‬ ‫اﻟﺷﻔﺎﻓﺔ‬ ‫ﺳواء‬ ‫اﻟطﺑﯾﺔ‬ ‫ﻟﻠﻌدﺳﺎت‬
:‫اﻻﻟﻛﺗروﻧﯾﺔ‬
:‫ﻟﻠﻌﯾﻧﯾن‬ ‫اﻟﻧظر‬ ‫ﻓﺣص‬ :‫اﻷوﻟﻰ‬ ‫اﻟﻧﺻﯾﺣﺔ‬
‫ﻓﺤﺺ‬
‫اﻟﻨﻈﺮ‬
‫أو‬
‫اﻟﺮؤﯾﺔ‬
‫ھﻮ‬
‫ﻓﺤﺺ‬
‫ھﺪﻓﮫ‬
‫اﻟﺘﺤﻘﻖ‬
‫ﻣﻦ‬
‫ﺻﺤﺔ‬
‫اﻟﺮؤﯾﺔ‬
‫ﻟﻜﻞ‬
‫ﻋﯿﻦ‬
‫ﻋﻠﻰ‬
‫واﻟﺬي‬ ،‫ﺣﺪا‬
‫ﯾﺸﻤﻞ‬
‫ﺳﻠﺴﻠﺔ‬
‫ﻣﻦ‬
‫اﻻﺧﺘﺒﺎرات‬
‫ﻋﺒﺮ‬
‫ﻋﺪة‬
‫أدوات‬
‫وﻣﻌﺪات‬
‫طﺒﯿﺔ‬
‫ﯾﺴﺘﺨﺪﻣﮭﺎ‬
‫أﺧﺼﺎﺋﻲ‬
‫اﻟﺒﺼﺮﯾﺎت‬
‫ﻋﻨﺪ‬
‫زﯾﺎرة‬
‫أي‬
‫ﻣﺘﺠﺮ‬
‫ﯾﺨﺘﺺ‬
‫ﻓﻲ‬
‫ھﺬا‬
‫اﻟﻤﺠﺎل‬
.
‫ﯾﺴﺎﻋﺪ‬
‫ﻓﺤﺺ‬
‫اﻟﻨﻈﺮ‬
‫ﻋﻠﻰ‬
‫ﺗﺤﺪﯾﺪ‬
‫ﻣﺸﻜﻠﺔ‬
‫اﻟﻌﯿﻨﯿﻦ‬
‫ﻛﻄﻮل‬
‫اﻟﻨﻈﺮ‬
‫أو‬
‫ﻗﺼﺮه‬
‫أو‬
‫ﻛﺴﻞ‬
‫اﻟﻌﯿﻦ‬
‫أو‬
‫أﯾﻀﺎ‬ ،‫ﻏﯿﺮھﺎ‬
‫ﯾﺴﺎﻋﺪ‬
‫ﻓﺤﺺ‬
‫اﻟﻨﻈﺮ‬
‫ﻋﻠﻰ‬
‫ﺗﺤﺪﯾﺪ‬
‫درﺟﺔ‬
‫اﻟﻤﺸﻜﻠﺔ‬
‫ﻧﻔﺴﮭﺎ‬
‫ﺑﺎﻷرﻗﺎم‬
‫اﻟﺴﺎﻟﺒﺔ‬
‫أو‬
‫اﻟﻤﻮﺟﺒﺔ‬
.
‫ﻣﻌﺮﻓﺘﻚ‬
‫ﻟﮭﺬه‬
‫اﻟﻨﺼﯿﺤﺔ‬
‫ﺗﺴﺎﻋﺪك‬
‫ﻋﻠﻰ‬
‫اﺧﺘﯿﺎر‬
‫اﻟﻤﻘﺎس‬
‫اﻟﺼﺤﯿﺢ‬
‫ﺗﻤﺎﻣﺎ‬
‫ﻟﻠﻌﺪﺳﺎت‬
‫ﻓﺪوﻧﮭﺎ‬ ،‫اﻟﻄﺒﯿﺔ‬
‫ﻗﺪ‬
‫ﺗﺄﺧﺬ‬
‫اﻟﻤﻘﺎس‬
‫اﻟﺨﺎطﺊ‬
‫ﻣﻤﺎ‬
‫ﻗﺪ‬
‫ﯾﺆﺛﺮ‬
‫ﻋﻠﻰ‬
‫ﺳﻼﻣﺔ‬
‫اﻟﻨﻈﺮ‬
‫ﻻﺣﻘﺎ‬
‫وإﺟﮭﺎد‬
‫اﻟﻌﯿﻨﯿﻦ‬
‫ﺗﺒﻌﺎ‬
‫ﻟﺬﻟﻚ‬
.
‫اﻟﻨﺼﯿﺤﺔ‬
‫اﻟﺜﺎﻧﯿﺔ‬
:
‫ھﻞ‬
‫اﺧﺘﺎر‬
‫ﻋﺪﺳﺔ‬
‫طﺒﯿﺔ‬
‫أم‬
‫ﻣﻠﻮﻧﺔ‬
‫طﺒﯿﺔ؟‬
‫ﺗﺨﺘﻠﻒ‬
‫اﻟﻌﺪﺳﺎت‬
‫اﻟﻄﺒﯿﺔ‬
‫اﻟﺸﻔﺎﻓﺔ‬
‫ﻋﻦ‬
‫اﻟﻌﺪﺳﺎت‬
‫اﻟﻄﺒﯿﺔ‬
‫اﻟﻤﻠﻮﻧﺔ‬
‫ﻓﻲ‬
‫ﻧﻘﻄﺔ‬
‫ﻣﮭﻤﺔ‬
‫وھﻲ‬
‫أن‬
‫اﻟﻌﺪﯾﺪ‬
‫ﻣﻦ‬
‫اﻟﻌﻼﻣﺎت‬
‫اﻟﺘﺠﺎرﯾﺔ‬
‫ﻟﻠﻌﺪﺳﺎت‬
‫اﻟﻄﺒﯿﺔ‬
‫ﺗﻌﻄﯿﻚ‬ ،‫اﻟﺸﻔﺎﻓﺔ‬
‫ﺧﯿﺎرات‬
‫أﻛﺜﺮ‬
‫وﻣﻌﻠﻮﻣﺎت‬
‫أﻛﺜﺮ‬
‫ﻟﻤﻼءﻣﺔ‬
‫ﺣﺎﻟﺘﻚ‬
‫ﻓﺈن‬ ،‫اﻟﺸﺨﺼﯿﺔ‬
‫ﻛﻨﺖ‬
‫ﺗﻌﺎﻧﻲ‬
‫ﻣﺜﻼ‬
‫ﻣﻦ‬
،‫اﻻﻧﺤﺮاف‬
‫ﻓﻘﺪ‬
‫ﻻ‬
‫ﺗﺠﺪ‬
‫ﻋﺪﺳﺔ‬
‫طﺒﯿﺔ‬
‫ﻣﻠﻮﻧﺔ‬
‫ﺗﺘﻨﺎﺳﺐ‬
‫ﻣﻊ‬
‫ﺑﻞ‬ ،‫ﺣﺎﻟﺘﻚ‬
‫ﺳﺘﺠﺪھﺎ‬
‫ﺑﺎﻟﻄﺒﻊ‬
‫ﻓﻲ‬
‫ﻋﺪة‬
‫ﻋﻼﻣﺎت‬
‫ﺗﺠﺎرﯾﺔ‬
‫ﻟﻠﻌﺪﺳﺎت‬
‫اﻟﻄﺒﯿﺔ‬
‫اﻟﺸﻔﺎﻓﺔ‬
.
‫ﻟﺬا‬
‫ﺗﺤﺪﯾﺪ‬
‫اﻟﻤﺸﻜﻠﺔ‬
‫وﻣﻌﺮﻓﺘﮭﺎ‬
‫ﻛﻤﺎ‬
‫ذﻛﺮﻧﺎ‬
‫ﻓﻲ‬
‫اﻟﻨﺼﯿﺤﺔ‬
‫اﻷوﻟﻰ‬
‫ﺳﯿﺴﺎﻋﺪك‬
‫ﺑﺎﻟﺘﺄﻛﯿﺪ‬
‫ﻋﻠﻰ‬
‫ﻣﻌﺮﻓﺔ‬
‫ﻧﻮع‬
‫اﻟﻌﺪﺳﺔ‬
‫اﻟﺘﻲ‬
‫ﯾﻤﻜﻨﻚ‬
‫اﺧﺘﯿﺎرھﺎ‬
‫ﻻﺣﻘﺎ‬
.
‫اﻟﻨﺼﯿﺤﺔ‬
‫اﻟﺜﺎﻟﺜﺔ‬
:
‫ﻟﻮن‬
‫اﻟﻌﺪﺳﺎت‬
‫اﻟﻤﻨﺎﺳﺒﺔ‬
‫ﻟﻚ‬
‫ﻗﺪ‬
‫ﺗﻜﻮن‬
‫ھﺬه‬
‫اﻟﻨﺼﯿﺤﺔ‬
‫اﻷﻛﺜﺮ‬
‫ﻓﺎﺋﺪة‬
‫ﻟﻠﻌﺪﯾﺪ‬
‫ﻣﻦ‬
‫اﻟﻔﺘﯿﺎت‬
‫اﻟﻼﺗﻲ‬
‫ﻗﺪ‬
‫ﯾﻨﺪﻣﻦ‬
‫ﺑﻌﺪ‬
‫ﺷﺮاء‬
‫إﺣﺪى‬
‫اﻟﻌﺪﺳﺎت‬
‫أو‬ ،‫اﻟﻤﻠﻮﻧﺔ‬
‫اﻟﻼﺗﻲ‬
‫ﯾﻘﻤﻦ‬
‫ﺑﺘﺠﺮﺑﺔ‬
‫اﻟﻌﺪﯾﺪ‬
‫ﻣﻦ‬
‫اﻷﻟﻮان‬
‫ﻓﻲ‬
‫اﻟﺒﺪاﯾﺔ‬
‫ﺣﺘﻰ‬
‫ﯾﻌﺘﻤﺪن‬
‫اﻟﻠﻮن‬
‫اﻟﻤﻨﺎﺳﺐ‬
‫ﻟﮭﻦ‬
.
‫ھﻞ‬
‫إﺣﺪاھﻦ؟‬ ِ‫ﺖ‬‫أﻧ‬
‫إذا‬
‫ﻋﻠﯿﻚ‬
‫ﻣﻌﺮﻓﺔ‬
‫أن‬
‫ﻟﻮن‬
‫اﻟﺒﺸﺮة‬
‫و‬
‫اﻟﻌﯿﻨﯿﻦ‬
‫و‬
‫ھﻢ‬ ،‫اﻟﺸﻌﺮ‬
‫أھﻢ‬
‫اﻟﻌﻮاﻣﻞ‬
‫اﻷﺳﺎﺳﯿﺔ‬
‫ﻟﺘﺤﺪﯾﺪ‬
‫ﻟﻮن‬
‫اﻟﻌﺪﺳﺔ‬
‫اﻟﻤﻠﻮﻧﺔ‬
.
‫ذوات‬
‫اﻟﻌﯿﻮن‬
‫اﻟﺪاﻛﻨﺔ‬
‫ﻛﺎﻟﺒﻨﻲ‬
‫اﻟﺪاﻛﻦ‬
‫واﻷﺧﻀﺮ‬
‫ﻋﻠﯿﮭﻦ‬ ،‫اﻟﺪاﻛﻦ‬
‫اﺧﺘﯿﺎر‬
‫ﻋﺪﺳﺎت‬
‫ﻣﻠﻮﻧﺔ‬
‫ﺑﺎﻟﺪرﺟﺔ‬
‫اﻷﻓﺘﺢ‬
‫ﻟﻠﻮن‬
‫اﻟﻤﺮاد‬
‫ﻛﺎﻟﻠﻮن‬ ،‫اﺧﺘﯿﺎره‬
‫اﻟﺮﻣﺎدي‬
‫ﻣﺜﻼ‬
.
‫أﻣﺎ‬
‫ذوات‬
‫اﻟﻌﯿﻮن‬
‫اﻟﻔﺎﺗﺤﺔ‬
‫ﻓﻌﻠﯿﮭﻦ‬
‫اﺧﺘﯿﺎر‬
‫اﻟﺪرﺟﺔ‬
‫اﻷﻏﻤﻖ‬
‫ﻣﻦ‬
‫اﻟﻠﻮن‬
‫اﻟﻤﻄﻠﻮب‬
‫ﺣﺘﻰ‬
‫ﯾﺘﻨﺎﺳﺐ‬
‫ﻣﻊ‬
‫ﻟﻮن‬
‫اﻟﻌﯿﻨﯿﻦ‬
‫وﯾﺒﺪو‬
‫ﺑﻤﻈﮭﺮ‬
‫طﺒﯿﻌﻲ‬
‫أﻛﺜﺮ‬
.
‫وﻣﺜﻞ‬
‫ﯾﻨﻄﺒﻖ‬ ،‫ذﻟﻚ‬
‫اﻷﻣﺮ‬
‫ﻋﻠﻰ‬
‫ﻓﺬوات‬ ،‫اﻟﺒﺸﺮة‬
‫اﻟﺒﺸﺮة‬
‫ﻗﺪ‬ ،‫اﻟﺴﻤﺮاء‬
‫ﺗﻌﻄﯿﮭﻦ‬
‫اﻟﻌﺪﺳﺎت‬
‫ﺑﺪرﺟﺎت‬
‫اﻟﺮﻣﺎدي‬ ،‫اﻷزرق‬
‫ﻣﻈﮭﺮ‬ ‫واﻷرﺟﻮاﻧﻲ؛‬
‫أﻛﺜﺮ‬
‫ﺟﺮأه‬
‫وﺟﻤﺎل‬
‫ﺣﺘﻰ‬
‫ﺑﺪون‬
‫ﻣﺴﺘﺤﻀﺮات‬
‫ﺗﺠﻤﯿﻠﯿﺔ‬
.
‫واﻟﻔﺘﯿﺎت‬
‫ذوات‬
‫اﻟﺒﺸﺮة‬
‫ﺗﺴﺎﻋﺪھﻦ‬ ،‫اﻟﻔﺎﺗﺤﺔ‬
‫اﻟﻌﺪﺳﺎت‬
‫ﺑﺪرﺟﺎت‬
‫اﻟﺒﻨﻲ‬
-
‫ﻛﺎﻟﻌﺴﻠﻲ‬
‫ﻣﺜﻼ‬
-
‫واﻷﺧﻀﺮ‬
‫ﻋﻠﻰ‬
‫إﺑﺮاز‬
‫ﺟﻤﺎل‬
‫ﻋﯿﻮﻧﮭﻦ‬
‫أﻛﺜﺮ‬
.
‫أﻣﺎ‬
‫ﻟﻮن‬
‫اﻟﺸﻌﺮ‬
‫ﻓﯿﺠﺐ‬
‫ﻟﻸﻟﻮان‬
‫اﻟﻔﺎﺗﺤﺔ‬
‫ﻣﻦ‬
‫ﻟﻮن‬
‫اﻟﺸﻌﺮ‬
‫أن‬
‫ﺗﺘﻨﺎﺳﺐ‬
‫ﻣﻊ‬
‫اﻷﻟﻮان‬
‫اﻟﻔﺎﺗﺤﺔ‬
‫ﻣﻦ‬
‫اﻟﻌﺪﺳﺎت‬
‫واﻟﻌﻜﺲ‬ ،‫اﻟﻤﻠﻮﻧﺔ‬
‫ﻛﺬﻟﻚ‬
‫ﺑﺎﻟﻨﺴﺒﺔ‬
‫ﻟﻠﻮن‬
‫اﻟﺸﻌﺮ‬
‫اﻟﻐﺎﻣﻖ‬
‫وﺗﻨﺎﺳﺒﮫ‬
‫ﻣﻊ‬
‫ﻟﻮن‬
‫اﻟﻌﺪﺳﺔ‬
‫اﻟﻤﻠﻮﻧﺔ‬
‫اﻟﻐﺎﻣﻘﺔ‬
‫أو‬
‫اﻟﻤﺤﺪدة‬
‫ﻛﻤﺎ‬
‫ﻓﻲ‬
‫ﻋﺪﺳﺎت‬
‫ﻓﺮﯾﺸﻠﻮك‬
‫ﻛﻮﻟﻮرﺑﻠﯿﻨﺪز‬
.
‫اﻟﻨﺼﯿﺤﺔ‬
‫اﻟﺮاﺑﻌﺔ‬
:
‫اﻟﻌﻼﻣﺔ‬
‫اﻟﺘﺠﺎرﯾﺔ‬
‫اﻷﻓﻀﻞ‬
‫ﯾﻮﺟﺪ‬
‫اﻟﻜﺜﯿﺮ‬
‫ﻣﻦ‬
‫اﻟﻌﻼﻣﺎت‬
‫اﻟﺘﺠﺎرﯾﺔ‬
‫اﻟﻤﺸﮭﻮرة‬
‫ﻋﺎﻟﻤﯿﺎ‬
‫ﻋﺒﺮ‬
‫اﻻﻧﺘﺮﻧﺖ‬
‫وﻋﺒﺮ‬
‫اﻟﻤﺘﺎﺟﺮ‬
‫إﻻ‬ ،‫اﻟﻤﺤﻠﯿﺔ‬
‫أن‬
‫اﻟﺒﻌﺾ‬
‫ﻻ‬
‫ﯾﻌﺮف‬
‫أي‬
‫اﻟﻤﺎرﻛﺎت‬
‫ھﻲ‬
‫اﻷﻓﻀﻞ‬
‫ﻣﻦ‬
‫اﻟﻨﺎﺣﯿﺔ‬
‫اﻟﻄﺒﯿﺔ؛‬
‫ﻷن‬
‫ﺳﻼﻣﺔ‬
‫اﻟﻌﯿﻨﯿﻦ‬
‫ھﻲ‬
‫اﻷھﻢ‬
‫ﺑﺎﻟﻄﺒﻊ‬
‫ﻋﻨﺪ‬
‫اﺧﺘﯿﺎر‬
‫اﻟﻌﺪﺳﺎت‬
‫ﺑﺸﻜﻞ‬
‫ﻋﺎم‬
.
‫ﻟﻤﻌﺮﻓﺔ‬
‫ﯾﺠﺐ‬ ،‫ذﻟﻚ‬
‫ﻋﻠﯿﻚ‬
‫أوﻻ‬
‫ﻣﻌﺮﻓﺔ‬
‫اﻟﻤﻜﺎن‬
‫اﻟﻤﻮﺛﻮق‬
‫اﻟﺬي‬
‫ﯾﻘﻮم‬
‫ﺑﺒﯿﻊ‬
‫اﻟﻤﻨﺘﺠﺎت‬
‫اﻷﺻﻠﯿﺔ‬
‫واﻟﻤﻮﺛﻮﻗﺔ‬
‫ﻓﻼ‬ ،‫ﺗﻤﺎﻣﺎ‬
‫ﻧﻨﺼﺤﻚ‬
‫ﺑﺸﺮاء‬
‫أي‬
‫ﻣﻨﺘﺞ‬
‫ﺳﻮاء‬
‫ﻟﻠﻌﯿﻨﯿﻦ‬
‫ﺑﺸﻜﻞ‬
‫ﻋﺎم‬
‫ﻣﻦ‬
‫ﻣﺘﺠﺮ‬
‫أو‬
‫ﺗﺎﺟﺮ‬
‫ﻏﯿﺮ‬
‫ﻣﻮﺛﻮق‬
‫ﺣﺘﻰ‬
‫إن‬
‫ﻛﺎﻧﺖ‬
‫ﺗﻈﮭﺮ‬
‫ﻋﻠﻰ‬
‫أﻧﮭﺎ‬
‫ﻓﺎﻟﺘﻘﻠﯿﺪ‬ ،‫أﺻﻠﯿﺔ‬
‫ﻓﻦ‬
‫ﯾﻤﻜﻦ‬
‫أن‬
‫ﯾﺘﻘﻨﮫ‬
‫اﻟﻜﺜﯿﺮﯾﻦ‬
!
‫اﻟﺴﻌﺮ‬
‫ﻻ‬ ،‫أﯾﻀﺎ‬
‫ﯾﻤﻜﻦ‬
‫أن‬
‫ﯾﺨﺘﻠﻒ‬
‫ﻛﺜﯿﺮا‬
‫ﻣﻦ‬
‫ﻣﻮﻗﻊ‬
‫إﻟﻰ‬
‫ﻣﻮﻗﻊ‬
‫آﺧﺮ‬
‫ﺣﺘﻰ‬
‫ﻓﻲ‬
‫ﻓﺘﺮة‬
‫اﻟﻌﺮوض‬
‫ﻓﺎﻟﺴﻌﺮ‬ ،‫واﻟﺨﺼﻮﻣﺎت‬
‫ﻧﻘﻄﺔ‬
‫ﯾﺠﺐ‬
‫ﻋﻠﯿﻚ‬
‫اﻟﺤﺮص‬
‫ﻋﻠﯿﮭﺎ‬
‫وﻋﺪم‬
‫اﺧﺘﯿﺎر‬
‫اﻷﻗﻞ‬
‫ﺳﻌﺮا‬
‫دون‬
‫اﻟﻨﻈﺮ‬
‫إﻟﻰ‬
‫اﻟﺠﻮدة‬
‫أوﻻ‬
..
‫آﯾﻼش‬
‫ھﻮ‬
‫أﺣﺪ‬
‫أھﻢ‬
‫اﻟﻤﺘﺎﺟﺮ‬
‫اﻟﻤﺮﺧﺼﺔ‬
‫واﻟﻤﻌﺘﻤﺪة‬
‫ﻣﺤﻠﯿﺎ‬
‫ﻣﻦ‬
‫وزارة‬
‫اﻟﺼﺤﺔ‬
‫ﻓﻲ‬
‫ﻟﺒﯿﻊ‬ ،‫اﻟﻤﻤﻠﻜﺔ‬
‫ﻣﻨﺘﺠﺎت‬
‫اﻟﻨﻈﺎرات‬
‫واﻟﻌﺪﺳﺎت‬
‫اﻟﻄﺒﯿﺔ‬
‫ﻣﻦ‬
‫ﻣﺎرﻛﺎت‬
‫أﺻﻠﯿﺔ‬
‫ﯾﺘﻢ‬
‫اﺳﺘﯿﺮادھﺎ‬
‫ﻣﻦ‬
‫ﺑﻠﺪ‬
‫ﻣﺼﻨﻌﮭﺎ‬
‫ﻟﻀﻤﺎن‬ ،‫اﻷم‬
‫اﻟﺠﻮدة‬
‫اﻟﺘﻲ‬
‫ﺗﺼﻞ‬
‫إﻟﻰ‬
‫ﯾﺪ‬
‫اﻟﺰﺑﻮن‬
.
‫ﯾﻤﻜﻨﻚ‬
‫اﻟﺘﺼﻔﺢ‬
‫واﻟﺸﺮاء‬
‫ﺑﻜﻞ‬
‫أﻣﺎن‬
‫وﺛﻘﺔ‬
‫ﻋﺒﺮ‬
‫ﻣﺘﺠﺮﻧﺎ‬
‫اﻹﻟﻜﺘﺮوﻧﻲ‬
‫واﻟﻤﺤﻠﻲ‬
‫ﻓﻲ‬
‫اﻟﺮﯾﺎض‬
‫واﻟﺸﺮﻗﯿﺔ‬
.
‫اﻟﻣﻌﻠوﻣﺎت‬ ‫ﻣن‬ ‫ﻟﻠﻣزﯾد‬
966565626176
+
Uthman Ibn Affan Rd, An Nuzhah, Riyadh 12471, Saudi
Arabia
www.ilash.com.sa
info@ilash.com.sa

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آيلاش للبصريات

  • 1. ‫أرﺑﻊ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺗﻌرف‬ ‫أن‬ ‫ﻗﺑل‬ ‫ﻣﻠوﻧﺔ‬ ‫أو‬ ‫طﺑﯾﺔ‬ ‫ﻋدﺳﺔ‬ ‫أي‬ ‫ﺑﺷراء‬ ‫ﺗﻘوم‬ ‫ﻻ‬ ..‫أﺳﺎﺳﯾﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫ﻗﺑل‬ ‫ﻣن‬ ‫اﻟﻣﺳﺗﮭﻠﻛﺔ‬ ‫اﻷﻣور‬ ‫أﻛﺛر‬ ‫ﻣن‬ ‫اﻟﺣﺎﻟﻲ‬ ‫وﻗﺗﻧﺎ‬ ‫ﻓﻲ‬ ‫اﻟطﺑﯾﺔ‬ ‫اﻟﻌدﺳﺎت‬ ‫ﺗﻌﺗﺑر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺣﺻول‬ ‫وھو‬ ‫ﻣﺷﺗرك‬ ‫وﺟﯾﮫ‬ ‫ﻟﺳﺑب‬ ‫اﻟراﺷدﯾن؛‬ ‫وﺣﺗﻰ‬ ‫اﻟﺷﺑﺎب‬ ،‫اﻟﻣراھﻘﯾن‬ ‫ﻓﻲ‬ ‫اﻟﺗواﺟد‬ ‫ﻋﻧد‬ ‫أﻛﺑر‬ ‫ﺑﺛﻘﺔ‬ ‫واﻟﺗﻣﺗﻊ‬ ،‫اﻟراﺣﺔ‬ ‫اﻟﺣﻔﻼت‬ ‫أو‬ ‫اﻟﻌﻣل‬ ‫ﻣﺛل‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻷﻣﺎﻛن‬ .‫ذﻟك‬ ‫إﻟﻰ‬ ‫وﻣﺎ‬ ‫واﻟﻣﻧﺎﺳﺑﺎت‬ ‫ﺳواء‬ ،‫ﺗﻼﺋﻣﮫ‬ ‫طﺑﯾﺔ‬ ‫ﻋدﺳﺔ‬ ‫ﻋن‬ ‫ﺑﺣﺛﮫ‬ ‫ﺑداﯾﺔ‬ ‫ﻓﻲ‬ ‫ﺻﻌوﺑﺔ‬ ‫ﯾﺟد‬ ‫ﻟم‬ ‫ﻣن‬ ‫ﻣﻧﺎ‬ ‫ﻣن‬ ،‫ﻟذﻟك‬ ..‫ﻣﻠوﻧﺔ‬ ‫أم‬ ‫ﺷﻔﺎﻓﺔ‬ ‫أﻛﺎﻧت‬ ‫اﻷﻓﺿل؟‬ ‫ﺗﻌﺗﺑر‬ ‫ﺗﺟﺎرﯾﺔ‬ ‫ﻋﻼﻣﺔ‬ ‫أي‬ ..!‫اﻟﻌﯾﻧﯾن‬ ‫ﻋﻠﻰ‬ ‫اﻷﺟﻣل‬ ‫ﺳﯾﻛون‬ ‫ﻟون‬ ‫وأي‬ ..‫ﺣﺳﻧﺎ‬ ‫إﻟﯾك‬ 4 ‫اﻟ‬ ‫ﻣن‬ ‫أﺳﺎﺳﯾﺔ‬ ‫ﻣﻌﻠوﻣﺎت‬ ‫ﺷراء‬ ‫ﻋﻣﻠﯾﺔ‬ ‫ﺑﺄﯾﺔ‬ ‫ﺗﻘوم‬ ‫أن‬ ‫ﻗﺑل‬ ‫ﺗﻌرﻓﮭﺎ‬ ‫أن‬ ‫ﻣﮭم‬ ‫اﻟﻣوﻗﻊ‬ ‫ﻓﻲ‬ ‫أم‬ ‫اﻟﻣﺣﻠﯾﺔ‬ ‫اﻟﻣﺗﺎﺟر‬ ‫ﻓﻲ‬ ،‫اﻟﻣﻠوﻧﺔ‬ ‫أو‬ ‫اﻟﺷﻔﺎﻓﺔ‬ ‫ﺳواء‬ ‫اﻟطﺑﯾﺔ‬ ‫ﻟﻠﻌدﺳﺎت‬ :‫اﻻﻟﻛﺗروﻧﯾﺔ‬ :‫ﻟﻠﻌﯾﻧﯾن‬ ‫اﻟﻧظر‬ ‫ﻓﺣص‬ :‫اﻷوﻟﻰ‬ ‫اﻟﻧﺻﯾﺣﺔ‬ ‫ﻓﺤﺺ‬ ‫اﻟﻨﻈﺮ‬ ‫أو‬ ‫اﻟﺮؤﯾﺔ‬ ‫ھﻮ‬ ‫ﻓﺤﺺ‬ ‫ھﺪﻓﮫ‬ ‫اﻟﺘﺤﻘﻖ‬ ‫ﻣﻦ‬ ‫ﺻﺤﺔ‬ ‫اﻟﺮؤﯾﺔ‬ ‫ﻟﻜﻞ‬ ‫ﻋﯿﻦ‬ ‫ﻋﻠﻰ‬ ‫واﻟﺬي‬ ،‫ﺣﺪا‬ ‫ﯾﺸﻤﻞ‬ ‫ﺳﻠﺴﻠﺔ‬ ‫ﻣﻦ‬ ‫اﻻﺧﺘﺒﺎرات‬ ‫ﻋﺒﺮ‬ ‫ﻋﺪة‬ ‫أدوات‬ ‫وﻣﻌﺪات‬ ‫طﺒﯿﺔ‬ ‫ﯾﺴﺘﺨﺪﻣﮭﺎ‬ ‫أﺧﺼﺎﺋﻲ‬ ‫اﻟﺒﺼﺮﯾﺎت‬ ‫ﻋﻨﺪ‬ ‫زﯾﺎرة‬ ‫أي‬ ‫ﻣﺘﺠﺮ‬ ‫ﯾﺨﺘﺺ‬ ‫ﻓﻲ‬ ‫ھﺬا‬ ‫اﻟﻤﺠﺎل‬ . ‫ﯾﺴﺎﻋﺪ‬ ‫ﻓﺤﺺ‬ ‫اﻟﻨﻈﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺪﯾﺪ‬ ‫ﻣﺸﻜﻠﺔ‬ ‫اﻟﻌﯿﻨﯿﻦ‬ ‫ﻛﻄﻮل‬ ‫اﻟﻨﻈﺮ‬ ‫أو‬ ‫ﻗﺼﺮه‬ ‫أو‬ ‫ﻛﺴﻞ‬ ‫اﻟﻌﯿﻦ‬ ‫أو‬ ‫أﯾﻀﺎ‬ ،‫ﻏﯿﺮھﺎ‬ ‫ﯾﺴﺎﻋﺪ‬ ‫ﻓﺤﺺ‬ ‫اﻟﻨﻈﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺤﺪﯾﺪ‬ ‫درﺟﺔ‬ ‫اﻟﻤﺸﻜﻠﺔ‬ ‫ﻧﻔﺴﮭﺎ‬ ‫ﺑﺎﻷرﻗﺎم‬ ‫اﻟﺴﺎﻟﺒﺔ‬ ‫أو‬ ‫اﻟﻤﻮﺟﺒﺔ‬ .
  • 2. ‫ﻣﻌﺮﻓﺘﻚ‬ ‫ﻟﮭﺬه‬ ‫اﻟﻨﺼﯿﺤﺔ‬ ‫ﺗﺴﺎﻋﺪك‬ ‫ﻋﻠﻰ‬ ‫اﺧﺘﯿﺎر‬ ‫اﻟﻤﻘﺎس‬ ‫اﻟﺼﺤﯿﺢ‬ ‫ﺗﻤﺎﻣﺎ‬ ‫ﻟﻠﻌﺪﺳﺎت‬ ‫ﻓﺪوﻧﮭﺎ‬ ،‫اﻟﻄﺒﯿﺔ‬ ‫ﻗﺪ‬ ‫ﺗﺄﺧﺬ‬ ‫اﻟﻤﻘﺎس‬ ‫اﻟﺨﺎطﺊ‬ ‫ﻣﻤﺎ‬ ‫ﻗﺪ‬ ‫ﯾﺆﺛﺮ‬ ‫ﻋﻠﻰ‬ ‫ﺳﻼﻣﺔ‬ ‫اﻟﻨﻈﺮ‬ ‫ﻻﺣﻘﺎ‬ ‫وإﺟﮭﺎد‬ ‫اﻟﻌﯿﻨﯿﻦ‬ ‫ﺗﺒﻌﺎ‬ ‫ﻟﺬﻟﻚ‬ . ‫اﻟﻨﺼﯿﺤﺔ‬ ‫اﻟﺜﺎﻧﯿﺔ‬ : ‫ھﻞ‬ ‫اﺧﺘﺎر‬ ‫ﻋﺪﺳﺔ‬ ‫طﺒﯿﺔ‬ ‫أم‬ ‫ﻣﻠﻮﻧﺔ‬ ‫طﺒﯿﺔ؟‬ ‫ﺗﺨﺘﻠﻒ‬ ‫اﻟﻌﺪﺳﺎت‬ ‫اﻟﻄﺒﯿﺔ‬ ‫اﻟﺸﻔﺎﻓﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻌﺪﺳﺎت‬ ‫اﻟﻄﺒﯿﺔ‬ ‫اﻟﻤﻠﻮﻧﺔ‬ ‫ﻓﻲ‬ ‫ﻧﻘﻄﺔ‬ ‫ﻣﮭﻤﺔ‬ ‫وھﻲ‬ ‫أن‬ ‫اﻟﻌﺪﯾﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻌﻼﻣﺎت‬ ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫ﻟﻠﻌﺪﺳﺎت‬ ‫اﻟﻄﺒﯿﺔ‬ ‫ﺗﻌﻄﯿﻚ‬ ،‫اﻟﺸﻔﺎﻓﺔ‬ ‫ﺧﯿﺎرات‬ ‫أﻛﺜﺮ‬ ‫وﻣﻌﻠﻮﻣﺎت‬ ‫أﻛﺜﺮ‬ ‫ﻟﻤﻼءﻣﺔ‬ ‫ﺣﺎﻟﺘﻚ‬ ‫ﻓﺈن‬ ،‫اﻟﺸﺨﺼﯿﺔ‬ ‫ﻛﻨﺖ‬ ‫ﺗﻌﺎﻧﻲ‬ ‫ﻣﺜﻼ‬ ‫ﻣﻦ‬ ،‫اﻻﻧﺤﺮاف‬ ‫ﻓﻘﺪ‬ ‫ﻻ‬ ‫ﺗﺠﺪ‬ ‫ﻋﺪﺳﺔ‬ ‫طﺒﯿﺔ‬ ‫ﻣﻠﻮﻧﺔ‬ ‫ﺗﺘﻨﺎﺳﺐ‬ ‫ﻣﻊ‬ ‫ﺑﻞ‬ ،‫ﺣﺎﻟﺘﻚ‬ ‫ﺳﺘﺠﺪھﺎ‬ ‫ﺑﺎﻟﻄﺒﻊ‬ ‫ﻓﻲ‬ ‫ﻋﺪة‬ ‫ﻋﻼﻣﺎت‬ ‫ﺗﺠﺎرﯾﺔ‬ ‫ﻟﻠﻌﺪﺳﺎت‬ ‫اﻟﻄﺒﯿﺔ‬ ‫اﻟﺸﻔﺎﻓﺔ‬ . ‫ﻟﺬا‬ ‫ﺗﺤﺪﯾﺪ‬ ‫اﻟﻤﺸﻜﻠﺔ‬ ‫وﻣﻌﺮﻓﺘﮭﺎ‬ ‫ﻛﻤﺎ‬ ‫ذﻛﺮﻧﺎ‬ ‫ﻓﻲ‬ ‫اﻟﻨﺼﯿﺤﺔ‬ ‫اﻷوﻟﻰ‬ ‫ﺳﯿﺴﺎﻋﺪك‬ ‫ﺑﺎﻟﺘﺄﻛﯿﺪ‬ ‫ﻋﻠﻰ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻧﻮع‬ ‫اﻟﻌﺪﺳﺔ‬ ‫اﻟﺘﻲ‬ ‫ﯾﻤﻜﻨﻚ‬ ‫اﺧﺘﯿﺎرھﺎ‬ ‫ﻻﺣﻘﺎ‬ . ‫اﻟﻨﺼﯿﺤﺔ‬ ‫اﻟﺜﺎﻟﺜﺔ‬ : ‫ﻟﻮن‬ ‫اﻟﻌﺪﺳﺎت‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫ﻟﻚ‬ ‫ﻗﺪ‬ ‫ﺗﻜﻮن‬ ‫ھﺬه‬ ‫اﻟﻨﺼﯿﺤﺔ‬ ‫اﻷﻛﺜﺮ‬ ‫ﻓﺎﺋﺪة‬ ‫ﻟﻠﻌﺪﯾﺪ‬ ‫ﻣﻦ‬ ‫اﻟﻔﺘﯿﺎت‬ ‫اﻟﻼﺗﻲ‬ ‫ﻗﺪ‬ ‫ﯾﻨﺪﻣﻦ‬ ‫ﺑﻌﺪ‬ ‫ﺷﺮاء‬ ‫إﺣﺪى‬ ‫اﻟﻌﺪﺳﺎت‬ ‫أو‬ ،‫اﻟﻤﻠﻮﻧﺔ‬ ‫اﻟﻼﺗﻲ‬ ‫ﯾﻘﻤﻦ‬ ‫ﺑﺘﺠﺮﺑﺔ‬ ‫اﻟﻌﺪﯾﺪ‬ ‫ﻣﻦ‬ ‫اﻷﻟﻮان‬ ‫ﻓﻲ‬ ‫اﻟﺒﺪاﯾﺔ‬ ‫ﺣﺘﻰ‬ ‫ﯾﻌﺘﻤﺪن‬ ‫اﻟﻠﻮن‬ ‫اﻟﻤﻨﺎﺳﺐ‬ ‫ﻟﮭﻦ‬ . ‫ھﻞ‬ ‫إﺣﺪاھﻦ؟‬ ِ‫ﺖ‬‫أﻧ‬ ‫إذا‬ ‫ﻋﻠﯿﻚ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫أن‬ ‫ﻟﻮن‬ ‫اﻟﺒﺸﺮة‬ ‫و‬ ‫اﻟﻌﯿﻨﯿﻦ‬ ‫و‬ ‫ھﻢ‬ ،‫اﻟﺸﻌﺮ‬ ‫أھﻢ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫اﻷﺳﺎﺳﯿﺔ‬ ‫ﻟﺘﺤﺪﯾﺪ‬ ‫ﻟﻮن‬ ‫اﻟﻌﺪﺳﺔ‬ ‫اﻟﻤﻠﻮﻧﺔ‬ . ‫ذوات‬ ‫اﻟﻌﯿﻮن‬ ‫اﻟﺪاﻛﻨﺔ‬ ‫ﻛﺎﻟﺒﻨﻲ‬ ‫اﻟﺪاﻛﻦ‬ ‫واﻷﺧﻀﺮ‬ ‫ﻋﻠﯿﮭﻦ‬ ،‫اﻟﺪاﻛﻦ‬ ‫اﺧﺘﯿﺎر‬ ‫ﻋﺪﺳﺎت‬ ‫ﻣﻠﻮﻧﺔ‬ ‫ﺑﺎﻟﺪرﺟﺔ‬ ‫اﻷﻓﺘﺢ‬ ‫ﻟﻠﻮن‬ ‫اﻟﻤﺮاد‬ ‫ﻛﺎﻟﻠﻮن‬ ،‫اﺧﺘﯿﺎره‬ ‫اﻟﺮﻣﺎدي‬ ‫ﻣﺜﻼ‬ . ‫أﻣﺎ‬ ‫ذوات‬ ‫اﻟﻌﯿﻮن‬ ‫اﻟﻔﺎﺗﺤﺔ‬ ‫ﻓﻌﻠﯿﮭﻦ‬ ‫اﺧﺘﯿﺎر‬ ‫اﻟﺪرﺟﺔ‬ ‫اﻷﻏﻤﻖ‬ ‫ﻣﻦ‬ ‫اﻟﻠﻮن‬ ‫اﻟﻤﻄﻠﻮب‬ ‫ﺣﺘﻰ‬ ‫ﯾﺘﻨﺎﺳﺐ‬ ‫ﻣﻊ‬ ‫ﻟﻮن‬ ‫اﻟﻌﯿﻨﯿﻦ‬ ‫وﯾﺒﺪو‬ ‫ﺑﻤﻈﮭﺮ‬ ‫طﺒﯿﻌﻲ‬ ‫أﻛﺜﺮ‬ .
  • 3. ‫وﻣﺜﻞ‬ ‫ﯾﻨﻄﺒﻖ‬ ،‫ذﻟﻚ‬ ‫اﻷﻣﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻓﺬوات‬ ،‫اﻟﺒﺸﺮة‬ ‫اﻟﺒﺸﺮة‬ ‫ﻗﺪ‬ ،‫اﻟﺴﻤﺮاء‬ ‫ﺗﻌﻄﯿﮭﻦ‬ ‫اﻟﻌﺪﺳﺎت‬ ‫ﺑﺪرﺟﺎت‬ ‫اﻟﺮﻣﺎدي‬ ،‫اﻷزرق‬ ‫ﻣﻈﮭﺮ‬ ‫واﻷرﺟﻮاﻧﻲ؛‬ ‫أﻛﺜﺮ‬ ‫ﺟﺮأه‬ ‫وﺟﻤﺎل‬ ‫ﺣﺘﻰ‬ ‫ﺑﺪون‬ ‫ﻣﺴﺘﺤﻀﺮات‬ ‫ﺗﺠﻤﯿﻠﯿﺔ‬ . ‫واﻟﻔﺘﯿﺎت‬ ‫ذوات‬ ‫اﻟﺒﺸﺮة‬ ‫ﺗﺴﺎﻋﺪھﻦ‬ ،‫اﻟﻔﺎﺗﺤﺔ‬ ‫اﻟﻌﺪﺳﺎت‬ ‫ﺑﺪرﺟﺎت‬ ‫اﻟﺒﻨﻲ‬ - ‫ﻛﺎﻟﻌﺴﻠﻲ‬ ‫ﻣﺜﻼ‬ - ‫واﻷﺧﻀﺮ‬ ‫ﻋﻠﻰ‬ ‫إﺑﺮاز‬ ‫ﺟﻤﺎل‬ ‫ﻋﯿﻮﻧﮭﻦ‬ ‫أﻛﺜﺮ‬ . ‫أﻣﺎ‬ ‫ﻟﻮن‬ ‫اﻟﺸﻌﺮ‬ ‫ﻓﯿﺠﺐ‬ ‫ﻟﻸﻟﻮان‬ ‫اﻟﻔﺎﺗﺤﺔ‬ ‫ﻣﻦ‬ ‫ﻟﻮن‬ ‫اﻟﺸﻌﺮ‬ ‫أن‬ ‫ﺗﺘﻨﺎﺳﺐ‬ ‫ﻣﻊ‬ ‫اﻷﻟﻮان‬ ‫اﻟﻔﺎﺗﺤﺔ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﺳﺎت‬ ‫واﻟﻌﻜﺲ‬ ،‫اﻟﻤﻠﻮﻧﺔ‬ ‫ﻛﺬﻟﻚ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫ﻟﻠﻮن‬ ‫اﻟﺸﻌﺮ‬ ‫اﻟﻐﺎﻣﻖ‬ ‫وﺗﻨﺎﺳﺒﮫ‬ ‫ﻣﻊ‬ ‫ﻟﻮن‬ ‫اﻟﻌﺪﺳﺔ‬ ‫اﻟﻤﻠﻮﻧﺔ‬ ‫اﻟﻐﺎﻣﻘﺔ‬ ‫أو‬ ‫اﻟﻤﺤﺪدة‬ ‫ﻛﻤﺎ‬ ‫ﻓﻲ‬ ‫ﻋﺪﺳﺎت‬ ‫ﻓﺮﯾﺸﻠﻮك‬ ‫ﻛﻮﻟﻮرﺑﻠﯿﻨﺪز‬ . ‫اﻟﻨﺼﯿﺤﺔ‬ ‫اﻟﺮاﺑﻌﺔ‬ : ‫اﻟﻌﻼﻣﺔ‬ ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫اﻷﻓﻀﻞ‬ ‫ﯾﻮﺟﺪ‬ ‫اﻟﻜﺜﯿﺮ‬ ‫ﻣﻦ‬ ‫اﻟﻌﻼﻣﺎت‬ ‫اﻟﺘﺠﺎرﯾﺔ‬ ‫اﻟﻤﺸﮭﻮرة‬ ‫ﻋﺎﻟﻤﯿﺎ‬ ‫ﻋﺒﺮ‬ ‫اﻻﻧﺘﺮﻧﺖ‬ ‫وﻋﺒﺮ‬ ‫اﻟﻤﺘﺎﺟﺮ‬ ‫إﻻ‬ ،‫اﻟﻤﺤﻠﯿﺔ‬ ‫أن‬ ‫اﻟﺒﻌﺾ‬ ‫ﻻ‬ ‫ﯾﻌﺮف‬ ‫أي‬ ‫اﻟﻤﺎرﻛﺎت‬ ‫ھﻲ‬ ‫اﻷﻓﻀﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻨﺎﺣﯿﺔ‬ ‫اﻟﻄﺒﯿﺔ؛‬ ‫ﻷن‬ ‫ﺳﻼﻣﺔ‬ ‫اﻟﻌﯿﻨﯿﻦ‬ ‫ھﻲ‬ ‫اﻷھﻢ‬ ‫ﺑﺎﻟﻄﺒﻊ‬ ‫ﻋﻨﺪ‬ ‫اﺧﺘﯿﺎر‬ ‫اﻟﻌﺪﺳﺎت‬ ‫ﺑﺸﻜﻞ‬ ‫ﻋﺎم‬ . ‫ﻟﻤﻌﺮﻓﺔ‬ ‫ﯾﺠﺐ‬ ،‫ذﻟﻚ‬ ‫ﻋﻠﯿﻚ‬ ‫أوﻻ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫اﻟﻤﻜﺎن‬ ‫اﻟﻤﻮﺛﻮق‬ ‫اﻟﺬي‬ ‫ﯾﻘﻮم‬ ‫ﺑﺒﯿﻊ‬ ‫اﻟﻤﻨﺘﺠﺎت‬ ‫اﻷﺻﻠﯿﺔ‬ ‫واﻟﻤﻮﺛﻮﻗﺔ‬ ‫ﻓﻼ‬ ،‫ﺗﻤﺎﻣﺎ‬ ‫ﻧﻨﺼﺤﻚ‬ ‫ﺑﺸﺮاء‬ ‫أي‬ ‫ﻣﻨﺘﺞ‬ ‫ﺳﻮاء‬ ‫ﻟﻠﻌﯿﻨﯿﻦ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻋﺎم‬ ‫ﻣﻦ‬ ‫ﻣﺘﺠﺮ‬ ‫أو‬ ‫ﺗﺎﺟﺮ‬ ‫ﻏﯿﺮ‬ ‫ﻣﻮﺛﻮق‬ ‫ﺣﺘﻰ‬ ‫إن‬ ‫ﻛﺎﻧﺖ‬ ‫ﺗﻈﮭﺮ‬ ‫ﻋﻠﻰ‬ ‫أﻧﮭﺎ‬ ‫ﻓﺎﻟﺘﻘﻠﯿﺪ‬ ،‫أﺻﻠﯿﺔ‬ ‫ﻓﻦ‬ ‫ﯾﻤﻜﻦ‬ ‫أن‬ ‫ﯾﺘﻘﻨﮫ‬ ‫اﻟﻜﺜﯿﺮﯾﻦ‬ ! ‫اﻟﺴﻌﺮ‬ ‫ﻻ‬ ،‫أﯾﻀﺎ‬ ‫ﯾﻤﻜﻦ‬ ‫أن‬ ‫ﯾﺨﺘﻠﻒ‬ ‫ﻛﺜﯿﺮا‬ ‫ﻣﻦ‬ ‫ﻣﻮﻗﻊ‬ ‫إﻟﻰ‬ ‫ﻣﻮﻗﻊ‬ ‫آﺧﺮ‬ ‫ﺣﺘﻰ‬ ‫ﻓﻲ‬ ‫ﻓﺘﺮة‬ ‫اﻟﻌﺮوض‬ ‫ﻓﺎﻟﺴﻌﺮ‬ ،‫واﻟﺨﺼﻮﻣﺎت‬ ‫ﻧﻘﻄﺔ‬ ‫ﯾﺠﺐ‬ ‫ﻋﻠﯿﻚ‬ ‫اﻟﺤﺮص‬ ‫ﻋﻠﯿﮭﺎ‬ ‫وﻋﺪم‬ ‫اﺧﺘﯿﺎر‬ ‫اﻷﻗﻞ‬ ‫ﺳﻌﺮا‬ ‫دون‬ ‫اﻟﻨﻈﺮ‬ ‫إﻟﻰ‬ ‫اﻟﺠﻮدة‬ ‫أوﻻ‬ .. ‫آﯾﻼش‬ ‫ھﻮ‬ ‫أﺣﺪ‬ ‫أھﻢ‬ ‫اﻟﻤﺘﺎﺟﺮ‬ ‫اﻟﻤﺮﺧﺼﺔ‬ ‫واﻟﻤﻌﺘﻤﺪة‬ ‫ﻣﺤﻠﯿﺎ‬ ‫ﻣﻦ‬ ‫وزارة‬ ‫اﻟﺼﺤﺔ‬ ‫ﻓﻲ‬ ‫ﻟﺒﯿﻊ‬ ،‫اﻟﻤﻤﻠﻜﺔ‬ ‫ﻣﻨﺘﺠﺎت‬ ‫اﻟﻨﻈﺎرات‬ ‫واﻟﻌﺪﺳﺎت‬ ‫اﻟﻄﺒﯿﺔ‬ ‫ﻣﻦ‬ ‫ﻣﺎرﻛﺎت‬ ‫أﺻﻠﯿﺔ‬ ‫ﯾﺘﻢ‬ ‫اﺳﺘﯿﺮادھﺎ‬ ‫ﻣﻦ‬ ‫ﺑﻠﺪ‬ ‫ﻣﺼﻨﻌﮭﺎ‬ ‫ﻟﻀﻤﺎن‬ ،‫اﻷم‬ ‫اﻟﺠﻮدة‬ ‫اﻟﺘﻲ‬ ‫ﺗﺼﻞ‬ ‫إﻟﻰ‬ ‫ﯾﺪ‬ ‫اﻟﺰﺑﻮن‬ .