This document discusses conversion optimization and increasing sales. It outlines shifting from a fixed marketing budget model to allocating a percentage of profits to customer acquisition based on conversion rates. It provides tips for on-site optimization like simplifying products/prices, A/B testing, page speed. It also discusses removing barriers to purchase, accepting more payment methods, and eliminating bottlenecks. It notes the only ways to grow a business are increasing order size, order frequency, or adding related products/services.
This document is a resume for Kevin Speight, who has over 20 years of experience as a CFO and Controller for various companies. He has a proven track record of drastically improving profitability and operations through implementing financial controls, job costing systems, and other efficiency measures. Speight holds an MBA and Bachelor's degree in Accounting.
Lovedale is located in the Hunter Valley wine region of Australia, known for its vineyards, olive groves, and scenic views of the countryside and sunsets. The document highlights the peaceful and quiet landscape surrounded by vineyards and bushland at Lovedale, with reliable facilities for wine production.
This document discusses conversion optimization and increasing sales. It outlines shifting from a fixed marketing budget model to allocating a percentage of profits to customer acquisition based on conversion rates. It provides tips for on-site optimization like simplifying products/prices, A/B testing, page speed. It also discusses removing barriers to purchase, accepting more payment methods, and eliminating bottlenecks. It notes the only ways to grow a business are increasing order size, order frequency, or adding related products/services.
This document is a resume for Kevin Speight, who has over 20 years of experience as a CFO and Controller for various companies. He has a proven track record of drastically improving profitability and operations through implementing financial controls, job costing systems, and other efficiency measures. Speight holds an MBA and Bachelor's degree in Accounting.
Lovedale is located in the Hunter Valley wine region of Australia, known for its vineyards, olive groves, and scenic views of the countryside and sunsets. The document highlights the peaceful and quiet landscape surrounded by vineyards and bushland at Lovedale, with reliable facilities for wine production.
