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用機能話題服飾創造破千搶購


         提案人:興濠企業有限公司
         行銷業務部 經理 何宗霖
         提案對像:商品開發人員
         日期:2011/12/27
WIWI輕舒時尚美學
• 衣服材質及款式以輕量舒適為基底,打造
  具有時尚美感的衣飾
• 採用嚴格的品檢標準,嚴選品質優良的時
  尚衣著
• 用最實惠的價格買到亮眼設計的衣服是我
  們一貫的堅持,且將「超值服務 平價嚴
  選」視為長期經營的目標。
• 讓消費者都能輕鬆買到媲美國際品牌的休
  閒服飾為目標
配合團購與電視購物短時間賣出話
    題商品經驗豐富




                  3
冬末春初必備WIWI暖氣發熱衣
為什麼要賣WIWI發熱衣?
• 採用真正發熱纖維-新光中空纖維,經過紡
  研所認證,立即發熱3 ℃ ,非市面上魚目混
  珠的保暖衣可比擬。
• 保證100%MIT,嚴選台灣布料及製程,從織
  布、染整、裁剪、縫紉、洗標 全程台灣製
  造,實在有保障。
• 配合新北市購物月,新北市長朱立倫亦有
  購買,期間5天展售會即賣出高達5000千發
  熱衣。
WIWI機能服特色
提供熱銷商品
   24小時銷售破千組的佳績
於2012年1月2日與Yahoo!購物中心於每日好康(版位
 曝光販賣” 【WIWI】100%MIT磨毛發熱衣/內搭褲‧
 任選2件$499”,當日24小時內1,500組完售。
情人節最佳禮e一秒變可愛熊圍巾
   於2011年1月15日與瘋狂賣客於1號店版位曝光販賣”內刷
    毛貝殼排扣連帽外套”,當日24小時內銷售約500件佳績,
    爾後於VIB店曝光,一周又賣出約500件,總計銷售千件。
開發話題商品的優異能力
• 我們對於女裝各類產品,舉凡服飾/手錶/飾
  品/精品等皆有深厚銷售經驗,亦有大量生產
  或採購的能力。亦可與貴公司合作共同開發
  的話題性商品。
• 2010年6月與MOMOTV合作,共同開發WIWI
  獨家款100%純棉繽紛絢彩長版T恤組當月熱
  銷千組(5000件)。
供應鏈健全與品管嚴格
• 與Yahoo!購物中心、Payeasy、博客來、
  MOMO網路購物、GoHappy等各大購物網
  皆有長期商品合作經驗,深具專業處理能
  力。
• 發熱衣採用新光合成纖維/華楙科技等機
  能纖維大廠的原料,品質有保障。
• 我們在台灣及大陸皆有長期配合工廠,具
  有生產大量商品,及合作開發熱賣商品能
  力。
• 每個月產能可達上萬件。
• 有標準的作業流程,以確保產品品質。
希望與貴公司有進一步合作機會



      感謝您的觀看

      歡迎多多指教
      提案人:何宗霖
      聯絡手機:0952590250
      Email:waltho1123@gmail.com

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用機能話題服飾創造破千搶購