This document provides advice for coming up with creative ideas as an advertising professional. It suggests examining the work of the best agencies for inspiration, revisiting the client brief, getting feedback from trusted friends and family, sleeping on ideas, working through challenges, and asking creative directors for help brainstorming. The overall message is that coming up with great ideas requires persistence, an open mindset, and drawing from multiple sources of inspiration and perspectives.
Mihai coliban bbdo art direction is science shortWordshop Academy
Art direction is a science that uses visual elements to effectively communicate messages according to specific rules. It requires a combination of artistic skill, analytical thinking, and knowledge of visual language and composition. While some formal training is beneficial, great art directors come from diverse backgrounds and use research to generate new ideas. The art director's role is to execute creative concepts through precise selection and arrangement of visual components like composition, color, texture and typography to clearly encode information for target audiences.
This document provides advice for coming up with creative ideas as an advertising professional. It suggests examining the work of the best agencies for inspiration, revisiting the client brief, getting feedback from trusted friends and family, sleeping on ideas, working through challenges, and asking creative directors for help brainstorming. The overall message is that coming up with great ideas requires persistence, an open mindset, and drawing from multiple sources of inspiration and perspectives.
Mihai coliban bbdo art direction is science shortWordshop Academy
Art direction is a science that uses visual elements to effectively communicate messages according to specific rules. It requires a combination of artistic skill, analytical thinking, and knowledge of visual language and composition. While some formal training is beneficial, great art directors come from diverse backgrounds and use research to generate new ideas. The art director's role is to execute creative concepts through precise selection and arrangement of visual components like composition, color, texture and typography to clearly encode information for target audiences.