Mihai coliban bbdo art direction is science shortWordshop Academy
Art direction is a science that uses visual elements to effectively communicate messages according to specific rules. It requires a combination of artistic skill, analytical thinking, and knowledge of visual language and composition. While some formal training is beneficial, great art directors come from diverse backgrounds and use research to generate new ideas. The art director's role is to execute creative concepts through precise selection and arrangement of visual components like composition, color, texture and typography to clearly encode information for target audiences.
This document provides advice for coming up with creative ideas as an advertising professional. It suggests examining the work of the best agencies for inspiration, revisiting the client brief, getting feedback from trusted friends and family, sleeping on ideas, working through challenges, and asking creative directors for help brainstorming. The overall message is that coming up with great ideas requires persistence, an open mindset, and drawing from multiple sources of inspiration and perspectives.
Mihai coliban bbdo art direction is science shortWordshop Academy
Art direction is a science that uses visual elements to effectively communicate messages according to specific rules. It requires a combination of artistic skill, analytical thinking, and knowledge of visual language and composition. While some formal training is beneficial, great art directors come from diverse backgrounds and use research to generate new ideas. The art director's role is to execute creative concepts through precise selection and arrangement of visual components like composition, color, texture and typography to clearly encode information for target audiences.
This document provides advice for coming up with creative ideas as an advertising professional. It suggests examining the work of the best agencies for inspiration, revisiting the client brief, getting feedback from trusted friends and family, sleeping on ideas, working through challenges, and asking creative directors for help brainstorming. The overall message is that coming up with great ideas requires persistence, an open mindset, and drawing from multiple sources of inspiration and perspectives.
Khariton Kantiev has a diploma in design engineering from Moscow State Institute of Steel and Alloys and received his PhD from the same institution for research in finite element modeling and virtual engineering. He currently works as a 3D artist at Nvidia where he creates 3D graphics content, shading, and rendering setups for architectural films. In his spare time, he developed a real-time 3D engine demo called C0d3r C0l0rz which took first place at a console demo competition in 2009. His current interests include rich digital utilities, interactive, real-time, generative, mobile, and web-based installations. He is ready to work on projects using custom software solutions, Un
This document contains a list of website URLs related to advertising, marketing, and creative awards. The URLs include Russian sites for advertising and composition, an international ad network, and the official website for the Cannes Lions International Festival of Creativity.
