The Social Research Association held their annual conference on December 10th, 2012. Over 541 tweets with the hashtag #SIAAlaunch were sent by over 75 people, with live coverage accounting for over two thirds of tweets. Two Twitter accounts were used to live tweet the event and curate discussions - one for announcements and one run by a specialist to generate relevant conversations. A Storify collection and Twitter lists were later created to archive the online discussion. Network maps also showed the most active participants and influencers from the event on Twitter.

1. Social Research Association Annual conference 10th December 2012
Backchannel summary
• 2 accounts were used for reporting; @TheSRAOrg primarily for programme announcements and the social
reporting from @commutiny. The purpose of using a professional live-tweeter with specialist sector profile and
knowledge was to produce a higher-value online conversation through relevance of audience and subsequent
retweets to extended networks rather than aim for huge numbers of impressions.
• Highlights from the twitterstream have been collected on Storify: http://storify.com/commutiny/social-
research-in-the-digital-age
• More than 541 tweets were sent using #SIAAlaunch by over 75 people. Live coverage accounted for over two
thirds of tweets; the remainder were conversational or sharing/signposting (retweets).
• Most active participants:
• 42 twitter accounts have been grouped into a list https://twitter.com/commutiny/sraconf12 for easy reference
and future engagement amongst participants.
roxanne@commutiny.org.uk
December 2012

2. • Network maps show the most active tweeters for the event, related hashtags and influencers
http://mentionmapp.com/beta/classic/index.php#hashtag-sraconf
http://hawksey.info/tagsexplorer/?key=tV7FT9wR5MVfztxGhv6HLEQ&sheet=oaw
roxanne@commutiny.org.uk
December 2012