The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
2016 Cohort Certificate of digital marketing developed by Squared online and Google
Module 2 Business planning Group 2
Our idea is an online mentor matching platform and here is the presentation slides.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2016 Cohort Certificate of digital marketing developed by Squared online and Google
Module 2 Business planning Group 2
Our idea is an online mentor matching platform and here is the presentation slides.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
YOMO (You Only Meet Once)In this day and age, striving for an optimal work/life balance is becoming increasingly difficult, due, in part, to more and more frequent business travel.YOMO adds a social element to your working week, by facilitating spontaneous meet ups with like-minded people.(Giving you a friend to go and see that exhibition with, or just chat over a coffee whilst waiting for a train.)We are not specifically a dating site, rather a social time filler for when your friends are unavailable and room service is too tame.Being increasingly comfortable with meeting strangers thanks to established dating sites, YOMO takes this idea one step further by linking registered users based on their physical proximity.Also incorporating social sharing functionality, users can feel secure in their experience through our digital profiling and review system.
Users begin by creating a profile and a bespoke list of interestsThey are then able to activate their ‘available’ status and can begin to find like-minded people in their vicinity to enjoy a spontaneous experience with, whether that be a paid event or a walk in the park. Following their meetup, users can rate their partner to provide a scoring system for subsequent users.
So, let's now crack on with some facts....According to Gartner, the estimated annual revenue of the application economy is 25 billion dollars. The time people spend using apps is growing, too. From December 2011 to December 2012, time spent by app users in the U.S. grew from 1,3 hours to 2,7 hours.This is double the time they spend eating per day and over 1/3 of the time they sleep! Now, in regards to our local market in the UK, figures from the Office for National Statistics show that almost half the British population – some 25 million people – are believed to use social networking sites.Also Metaflake (an online dating company), states that more than 9 million Britons log on to find love, friendship and sex online.
After conducting a thorough PESTLE analysis, the magnitude of the opportunity has become apparent. Some key highlights include the fact that similar sites such as Tindr and MeetUp have eliminated the fear and stigma surrounding online meetings, whilst the number of foreign-born residents in the UK has increased to 7.5 million, a huge demographic for #YOMO users. Our target market also has a high disposable income, giving them the freedom to make purchases through the app, and in terms of environmental impact, we could partner with and incorporate charity activities. Whilst we may encounter some issues regarding data protection, future improvements in smartphone technology should allow us to collect and store data securely.
With regards to our main competitors, MeetUp would be considered one of YOMO’s closest rivals. Like YOMO, MeetUp looks to connect people who have common interests in and around their local area.Despite this, at YOMO we feel we can provide a better service with regards to connecting people. Currently Meetup has the advantage of a recognisable brand across multiple countries and a large customer base. However, research has found these customers are unhappy with the service provided, with multiple review sites rating the service as just 2.5 out of 5.Current complaints include cost, app usability and interface, poor customer service and an overload of email marketing. YOMO intends to satisfy that need for great customer service as well as providing a mobile app which is simple and intuitive. After creating a competitor array chart, we have identified these factors as being critical to our success in the industry. To secure YOMO against future competitors we hope to create high barriers to entry with a large customer base and brand loyalty. Other potential competitors include Yplan, Inter Nations and Highlight, however none of these sites mirror our offering exactly. In future we will undertake regular competitor analyses to ensure we remain vigilant against new entries to the market.
We have also briefly highlighted some of our indirect competitors, the most obvious being dating apps. Tinder allows people to either ‘Like’ or say ‘Nope’ to someone based upon their appearance and a small bio. They then have the chance to contact members at their leisure, however the order in which these appear is determined by geographical proximity. In this sense it is quite similar to #YOMO but has an entirely different purpose. Its revenue model is also very different; Tinder is owned by IAC (who also own paid sites such as match.com) and is funded directly from these revenue streams, currently operating at a loss. #YOMO’s business model is far more sustainable. Plenty of Fish is also a dating app which allows users to meet and connect but it is much more focussed on the ‘profile’ element of the site and matches people based upon both location and interests. It generates revenue from advertising and premium accounts with additional features.Gum Tree is a classified ads website aimed at the younger backpacker and travelling audience although it’s reach has now stretched far beyond this. It also offers meeting opportunities but these are instigated by the users as opposed to being a key feature of the site. Gum Tree generates income from advertising and also promoted listings which allow users premium search rankings.Whilst #YOMO occupies a similar space to these competitors, it has an entirely different USP and therefore should perform well once established.
So, who are we going to target?According to the latest figures released by the Office for National Statistics, almost half of the adult population in the UK - around 24 million people - use social networks such as twitter and Facebook, on a regular basis. YOMO will target those regular social network users aged between 25-44, giving us an overall target market of 12 million people. By removing the lower age bracket, remaining users are more likely to have a higher income and therefore more money to spend on paid activities, a key source of revenue for YOMO.Our audience are MOBILE: Many of them spend a lot of time travelling or are always on the go.They are SOCIAL People who enjoy company, and who have a wide community of friends socially and digitally,They are DIGITAL for whom technology is a key enabler in their daily livesAnd finally, our audience are busy, professional people with only occasional down time between commitments away from home.
Our marketing plan covers three stages; the Beta Launch, the main Launch and the Growth phase.Pre-launch, we’ll develop the user base in three key cities; London, Manchester and Glasgow. We’ll promote the App via blogger outreach and seeding to raise awareness and incentivise app downloads with free event tickets.On launch the App will be registered on App stores and we’ll use use free app promotion through sites such as ‘mobilestartupz’. A recruitment email will also be sent to our event partner – Eventbrite’s - database .To drive awareness and create a buzz we’ll run a series of experiential campaigns in our key cities, We’ll use footage from these to create a YouTube in-stream ad. On desktop we’ll drive traffic to the website for information and on mobile we’ll drive traffic directly to the App store. We’ll use targeted Facebook app install ads to drive downloads and use Facebook sponsored stories and promoted tweets to drive awareness. The focus will be on mobile to simplify the path to download of the app.We’ll use mobile display during launch through to the growth phase, plus banner ads across the Google Display Network, Inmobi and Admob to drive app downloads,. All activity will be monitored closely and spend will be optimised to the best performing channels.
So now for the numbersIn year 1 we will begin with affiliate activity through EventBrite; an online tool which brings people together for an event and sells tickets. Through aggressive app install advertising, we estimate a total of 6,000 unique users per month, at an average £3 value per user. Referral fees will bring in £18k revenue per month in Q1 and Q2 for the first year.Once we have built up a large enough database of users, we can invite brands to promote their events directly on our app. As we expand, we will offer push notifications based on geo-location, where we will receive a percentage of each sale. In addition, there will be a possibility of partnering with the likes of Tastecard and Top Table on a CPA deal.
Slide: with tables and numbers (5 Year Trajectory)We will go hard on advertising spend during Q1 and Q2 of year 1 to gain brand awareness and to increase user base. We estimate 60,000 clicks per month through Facebook, Twitter and Ad Exchange activity. At an average click to install rate of 10%, we estimate a monthly install of 6,000 at a £3 average value per user. With each quarter, the average value per user increases 5%. Total revenue in Year 1 is estimated at £285k.As Brand awareness would have been established in year 1, and through word of mouth and promotions we will reduce ad spend in Year 2 by 20%. Through the increased marketing activity in year one and word of mouth, we should also see users increase by 10% by year 2. In Year 2 we estimate average value per user to increase to £5 as we’ll be able to offer a wider range of events and activities through brands and continuing our affiliate programme with EventBrite. Following that, average value per user will continue to increase 5% YoY due to more brands signing on to YOMO and Push notifications based on geolocation, as well as partnerships with discount sites such as Toptable/Tastecard.The majority of dev spend from year 2 to 3 will be on app maintenance and hosting user database, as our app usage increases we will spend more on dev in year 4 and 5.
Slide: YoY Projected RevenueWe will initially make a loss YoY from year 1 to year 4. By year 5, we should start to see a positive ROI with a profit of £180k.
Why YOMO is gonna be great48% of Brits between 25-44 years old regularly use social networks, so we have a huge potential audience of 12 million social people.With the stigma of meeting strangers in the past, YOMO is uniquely placed in offering spontaneous meet ups with like-minded people based on their physical proximity.With an easy to use mobile portal, a supporting website and secure digital profiling, YOMO enables people to make the most of every moment,wherever they are.With International travel increasing year on year, people will want to YOMO around the world.We intend to launch in London, Manchester and Glasgow. But the future is connected …internationally. Boston, New York, Amsterdam, Madrid …but not Turkey, not yet.With a wealthy and growing audience, targeted by location age and interest YOMO will drive revenue from affiliate activity through Eventbrite and geo-locational push notifications through Tabletable/Tastecard. In time we can invite brands to promote their events directly on YOMOThe £3 average value per user in Y1 will rise to £5 per user in Year2 giving a conservative but positive ROI by year 4Meeting people makes people happy.So come on make someone happy today.YOMO!