SquadUP // ILLMORE - Ticketing and Integrated Mobile Event App Case Study

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The Illmore party in Austin, Texas during SXSW has grown from a private house party for friends to a major free event featuring top hip hop and EDM performers like Kendrick Lamar, Lil Wayne, and Diplo. Over 5,000 people registered for tickets and used the mobile app to RSVP, post photos, send messages, and view the chat rooms during the party. Press coverage called it one of SXSW's most exclusive, popular, legendary, and hottest fixtures.

Technology

Ticketing and Integrated Mobile Event App Case Study

With past performances from the biggest
names in new music, The ILLMORE has
grown to become the only SXSW after
party that matters.
What began as a private house party for family and rapper friends visiting Austin
during SXSW has since morphed into a free late-night celebration featuring such
high-wattage hip-hop and EDM performers as Kendrick Lamar, Lil Wayne, Diplo,
Skrillex, Big Sean, A$AP Rocky, Wiz Khalifa, Fetty Wap, Steve Aoki and Zedd.

6525 1240
5285Total registrations
Tickets
RSVPs
126 Images Posted
Chat Messages SentTotal ILLORE Sessions
28% of Sessions > 1Min
Total Chat Room Views Mobile App Uniques
2,344
6,266
14,742
35,577

“..one of SXSW’s most-exclusive and popular ﬁxtures”
“SXSW’s legendary afterparty comes to an end”
“Rap's most mythical after-party”
“Considered SXSW’s Hottest Party”
“THE ILLMORE WAS
STUPID WILD LAST NIGHT”
“…the coolest unofﬁcial South by Southwest
after party you probably weren’t invited to.”

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SquadUP // ILLMORE - Ticketing and Integrated Mobile Event App Case Study

1. Ticketing and Integrated Mobile Event App Case Study

2. With past performances from the biggest names in new music, The ILLMORE has grown to become the only SXSW after party that matters. What began as a private house party for family and rapper friends visiting Austin during SXSW has since morphed into a free late-night celebration featuring such high-wattage hip-hop and EDM performers as Kendrick Lamar, Lil Wayne, Diplo, Skrillex, Big Sean, A$AP Rocky, Wiz Khalifa, Fetty Wap, Steve Aoki and Zedd.

3. 6525 1240 5285Total registrations Tickets RSVPs 126 Images Posted Chat Messages SentTotal ILLORE Sessions 28% of Sessions > 1Min Total Chat Room Views Mobile App Uniques 2,344 6,266 14,742 35,577

4. “..one of SXSW’s most-exclusive and popular ﬁxtures” “SXSW’s legendary afterparty comes to an end” “Rap's most mythical after-party” “Considered SXSW’s Hottest Party” “THE ILLMORE WAS STUPID WILD LAST NIGHT” “…the coolest unofﬁcial South by Southwest after party you probably weren’t invited to.”

5. Ticketing and Integrated Mobile Event App Case Study

SquadUP // ILLMORE - Ticketing and Integrated Mobile Event App Case Study

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