This power point doc. is on sports tourism and its global trend. The motivation behind sports tourism and push and pull factors related to it.

1. Tourist Behavior
Sports Tourism
Bellal Hossain, Basanta & ...
mbsdu@yahoo.com
05.12.17 1

2. Contents
Defining sports tourism
Sports tourism motivation
Global trend of sports tourism
Benefits / Vaues of sports tourism
Characteristics of sports tourist
Major sport destination
Image of sports tourism
Impact of sports tourism

3. Sport tourism?
Sport tourism includes travel to participate in a passive
(e.g. sports events and sports museums) sport holiday or
and active sport holiday (e.g. scuba diving, cycling, golf),
and it may involve instances where either sport or
tourism are the dominant activity or reason for travel
(Ritchie & Adair 2004).
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4. What are the motivations behind sports tourism??
05.12.17 Tourist Behavior / Sport tourism 4
Motivation comes from one’s personal awareness, interest, desire, ability (financial and
physical), life situation and geographical location.
It’s an active
lifesyle
It’s like 2in 1
Offer!!
Travel+Sports

5. So many push and pull factors
Push factors Pull factors
Desire to participate, fitness Notalgia experiences
Socail interations Attractiveness of a destination
Chance to meet opposite sex / same sex Historical locations, cultural places
Relaxation Status and prestiage, high profile destinations
Cultural experiences and knowledge Chance to meet idol palyers, celebraties
Education, training, experiences Mega events, veneus, feeling to be a part of
something
Change of climate, antidote to boredom Adventures
05.12.17 Tourist Behavior / Sport tourism 5

6. Global trend of sports tourists / tourism
• Active vacationing is a new trend
• Passive sports’ tourists are increasing faster than active
tourists
• Sports’ tourists are highly enthuastic, understaning,
analytical
• They are strategic and coordinating with different teams
and sports
• Better spending capacity of masses
• Growing number of events world wide
• Decresing travel cost
• More and more media coverage
05.12.17 Tourist Behavior / Sport tourism 6

7. Benefits / Values of sports tourism
05.12.17 Tourist Behavior / Sport tourism 7
75%
25%
Global Tourism
Sports Tourism
Global sports toursm market
2016 $ 1.41 trillion
2021, $5.72 trillion
Eexpected growth rate is 41%in 4 years
Others tourism

8. Characteristics of Sports Tourist
Allocentric Sport Tourist Psychocentric sport Tourist
More frequent travel Less travel
Venturesome Less Venturesome
Self confidence Less Self Confidence
Less inhibited More inhibited
Less Anxious More anxious in daily life
Travel by various means Select familiar and safe
Spent more money Spend less
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9. Key Role players in Sports Tourism
• Participants: Role player, team or individuals Eg. FC Barca, R.M
• Spectator: No events without fans, buy ticket, suovenirs
• Government: Responsible to develop and maintain the required
infrastructure, imp as sponsor
• Communities: Endure all the inconveniences, silent role player, tax payer
• Sponsors: Helps for capital investments
• Volunteers: Unseen heroes, major event successor like Olympics
• Officials: Security personnel, coaches, refrees, managers, judges
• Organizers: Responsible for sucessful events, they plan the events,
marketing
• Media: Helps to promote the events, great important to success the events
05.12.17 Tourist Behavior / Sport tourism 9

10. Major sports destinations
Build sports attractions/destinations
• Camp Nou- Barcelona, Spain
• Wembley Stadium-London, UK
• Bird’s nest- Beijing, China
Nature based sports
attractions/destinations
• Holmenkollen, Norway
• Bali, Indonesia

11. Impacts of Sports tourism on host community
Economic impacts
• Infrastructure development
• Creates new jobs
Social impacts (Positive)
• Entertainment for the community
• Family togetherness
Social impacts (Negative)
• Violence between host and visitors
05.12.17 Tourist Behavior / Sport tourism 11
Physical/environmental impacts
• Overcrowded
• Noise
• pollution

12. Marketing of sports tourism
1. Marketing of sports - Advertising of sports
and sports association such as Olympics, FIFA,
Veikkausliiga.
2. Marketing through sports- Advertising of
various products through sporting events
such as adidas, Nike, banks displaying add in
the stadiums.
3. Grassroots- Promotion of sport to the public
in order to increase participation.
• Sponsorship - Emirates airlines promotes
sports sponsoring Real Madrid club.
• Street marketing of sports – Billboards in
the street, street lighters/sidewalks.
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17 Tourist Behavior / Sport tourism
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13. 05.12.17 Tourist Behavior / Sport tourism 13
Some sports tourism promotional videos
• https://www.youtube.com/watch?v=0XOcNhksl3o
• Motivational
• https://www.youtube.com/watch?v=aef-R3paRHM
• Canada
• https://www.youtube.com/watch?v=jViuf6NGAIY
• Canada
• https://www.youtube.com/watch?v=7_X6Miy5Jk4
• Thailand.
https://www.youtube.com/watch?v=apWuf0zuh9A

14. Thank You!!
05.12.17 Tourist Behavior / Sport tourism 14

15. 05.12.17 Tourist Behavior / Sport tourism 15
• References:
• BusinessWire (2017). Global sports tourism markets-Divers and Forecasts by Technavio. Retrieved from.
http://www.businesswire.com/news/home/20170814005559/en/Global-Sports-Tourism-Market---Drivers-Forecasts
• Cho H., Ramshaw G., & Norman W.C., (2015): A conceptual model for nostalgia in the context of sport tourism: re-classifying the sporting
past, Journal of Sport & Tourism, 19:2, 145-167, DOI: 10.1080/14775085.2015.1033444. p. 155-156
• Elizabeth Fredline (2005) Host and Guest Relations and Sport Tourism, Sport in Society, 8:2, 263-279, DOI:10.1080/17430430500087328
• Hinch T.D & Higham J.E.S (2001), Sport Tourism: A Framework for Research, International journal of Tourism Research 3, 45-58 (2001)
• Hungenberg E., Gray D., Gould J.,& Stotlar D., (2016): An examination of motives underlying active sport tourist behavior: a market
segmentation approach, Journal of Sport & Tourism, 20:2, 81-101, DOI: 10.1080/14775085.2016.1189845, p. 86-88
• Higham, JS 2005, Sport Tourism Destinations, Routledge, Oxford.
• Dr. Kurtzman. J & Zauhar.J (2005): Sports Tourism Consumer motivation, Journal of sport and tourism, 10:1,21-31 DOI:
10.1080/14775080500101478
• impacts and legacies of sports events, edited by Richard Shipway, and Naomi Kirkup, Emerald Group Publishing Limited, 2012. ProQuest
Ebook Central, https://ebookcentral-proquest-com.ezproxy.uef.fi:2443/lib/uef-ebooks/detail.action?docID=1123409.
• Trade Arabia (2017). GCC eyes grater share of $600bn global sports tourism sector. Retrieved from
http://www.tradearabia.com/news/TTN_319944.html
•
• Ritchie, Brent W.. Sport Tourism : Interrelationships, Impacts and Issues, edited by Dr. Brent W. Ritchie, and Dr. Daryl Adair, Channel View
Publications, 2004. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/uef-ebooks/detail.action?docID=214061.
• Saayman.M (2012): An Introduction to sports Tourism and Event Management, First edition, ISBN 978-0-9870096-2-3
• http://www.barcelonaturisme.com/wv3/en/page/41/sports.html (accessed 25.11.2017)
• Technavio (2017). The growing preference of sports tourism: Top 5 trends. Retrieved from
• https://new.technavio.com/blog/growing-preference-sports-tourism-top-5-trends