European Youth Trend Report: The Future Is HereTrendwolves
The European Youth Trend Report is the reference par excellence when it comes to European youth trends. The 300 pages book bundles figures, insights in and perceptions of trends on the market and among young people, all of which are illustrated with interviews by young influentials. It’s more than just an observation of trends. It’s a thorough and substantial trend analysis, not a mere collection of loose, fleeting visions but rather, a coordinated cohesion covering various characteristics and elements of youth culture. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives a glimpse of the future.
The yearly ‘Bible of European youth culture’ offers tons of inspiration for business development, marketing, and product and service design. It triggers, inspires and is a great tool for each and every future-oriented company.
European Youth Trend Report: Bright UndergroundTrendwolves
Impelling in an unprecedented pace, youth culture is fuelled by a myriad of sociological and technological factors. The result is a continuously changing amalgam that can serve as a vast source of inspiration, but might be hard to grasp. So that is where we come in: defining trends in youth culture in a youthful, creative and compelling way.
Right at the very first start of Trendwolves in 2006, we chose to focus on the most exciting target group out there: youth. From the get-go, it has been our aim to connect clients to young people. To connect in innovative and meaningful manners, it is pivotal to understand the codes, practices, beliefs and expectations of the new generation. The best and most fruitful way to do so is by immersing in their worlds.
'Bright Underground', our European Youth Trend Report of 2015, is a crystallisation of the many informal chats, interviews, researches and random and less random meetings we partook with (mostly) European youngsters. We don’t intend to depict mainstream youth culture. This report primarily characterises today’s young drivers of change influencers. In tandem with what we have always emphasised, their broad diversity confirms that there is no unified, inclusive definition of ‘the youngster’.
In so doing, this report isn’t so much a comprehensive overview of youth culture, as it is a wayward collection of ideas brought together under eight larger youth trends. Trends that reflect moods, behaviours and attitudes that are exceedingly gaining firm footing among large groups of young people. Henceforth, these trends will shape the nearby and in some cases, even the more distant future. As consumer trends tend to stick around for 5 years on average, we regularly flash back to trends delineated in previous reports.
Give ears to the voices of this new genera- tion of highly ambitious, ardent creative. Dare to reassess your world- views and business. And let their dreams inspire yours.
European Youth Trend Report: Bright UndergroundTom Palmaerts
European Youth Trend Report (Bright Underground) by Trendwolves is the reference par excellence when it comes to youth trends. Bundling a plethora of future youth trends and its influence on markets and business opportunities, this book tells the story of consumers and markets. In unveiling the drivers and innovators, it offers a captivating glimpse into today's and tomorrow's future. Jam-packed with inspiration, this report is an absolute must-read for every future-oriented company.
Buy our trend report on http://trendwolves.com/trendwolves-trend-report
My trend presentation based on Trendwolves' European Youth Trend Report.
In this presentation I go into 8 bigger consumer trends for the next 5 to 10 years.
Please, take a minute. Think about it.
I hope you can hear and watch me do this trend talk in the near future.
My talk at stimac2012: the survival of optimism (http://www.stimac2012.be/)
DREAMOTION
- slow dreaming in a fast moving world.-
Millennials have grown up in a torrent of bad news and images of doom that make it difficult to still believe in the future. They are losing their faith in how the world currently works. The generation that can re-invent itself at lightning speed, who grew up in a multi-screen culture and were exposed from birth to thousands of stimuli per day, even that generation craves stability, security and peace.
Youngsters want to enter a slow-motion mode and enjoy the beauty of boredom. Now retro gives them a dream of beauty and control, but nostalgia comes to an end. New heroes are creative entrepreneurs, crafters and networkers. Tribes with ideas and the guts to change the world. Brands need to be disruptive and focused on a better world to get their attention. Coolness is shifting towards kindness. Don’t be cool … be kind (and fucking mean it!).
Tom will provide you with insights in youth trends and possibilities for marketing and brands.
European Youth Trend Report: The Future Is HereTrendwolves
The European Youth Trend Report is the reference par excellence when it comes to European youth trends. The 300 pages book bundles figures, insights in and perceptions of trends on the market and among young people, all of which are illustrated with interviews by young influentials. It’s more than just an observation of trends. It’s a thorough and substantial trend analysis, not a mere collection of loose, fleeting visions but rather, a coordinated cohesion covering various characteristics and elements of youth culture. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives a glimpse of the future.
The yearly ‘Bible of European youth culture’ offers tons of inspiration for business development, marketing, and product and service design. It triggers, inspires and is a great tool for each and every future-oriented company.
European Youth Trend Report: Bright UndergroundTrendwolves
Impelling in an unprecedented pace, youth culture is fuelled by a myriad of sociological and technological factors. The result is a continuously changing amalgam that can serve as a vast source of inspiration, but might be hard to grasp. So that is where we come in: defining trends in youth culture in a youthful, creative and compelling way.
Right at the very first start of Trendwolves in 2006, we chose to focus on the most exciting target group out there: youth. From the get-go, it has been our aim to connect clients to young people. To connect in innovative and meaningful manners, it is pivotal to understand the codes, practices, beliefs and expectations of the new generation. The best and most fruitful way to do so is by immersing in their worlds.
'Bright Underground', our European Youth Trend Report of 2015, is a crystallisation of the many informal chats, interviews, researches and random and less random meetings we partook with (mostly) European youngsters. We don’t intend to depict mainstream youth culture. This report primarily characterises today’s young drivers of change influencers. In tandem with what we have always emphasised, their broad diversity confirms that there is no unified, inclusive definition of ‘the youngster’.
In so doing, this report isn’t so much a comprehensive overview of youth culture, as it is a wayward collection of ideas brought together under eight larger youth trends. Trends that reflect moods, behaviours and attitudes that are exceedingly gaining firm footing among large groups of young people. Henceforth, these trends will shape the nearby and in some cases, even the more distant future. As consumer trends tend to stick around for 5 years on average, we regularly flash back to trends delineated in previous reports.
Give ears to the voices of this new genera- tion of highly ambitious, ardent creative. Dare to reassess your world- views and business. And let their dreams inspire yours.
European Youth Trend Report: Bright UndergroundTom Palmaerts
European Youth Trend Report (Bright Underground) by Trendwolves is the reference par excellence when it comes to youth trends. Bundling a plethora of future youth trends and its influence on markets and business opportunities, this book tells the story of consumers and markets. In unveiling the drivers and innovators, it offers a captivating glimpse into today's and tomorrow's future. Jam-packed with inspiration, this report is an absolute must-read for every future-oriented company.
Buy our trend report on http://trendwolves.com/trendwolves-trend-report
My trend presentation based on Trendwolves' European Youth Trend Report.
In this presentation I go into 8 bigger consumer trends for the next 5 to 10 years.
Please, take a minute. Think about it.
I hope you can hear and watch me do this trend talk in the near future.
My talk at stimac2012: the survival of optimism (http://www.stimac2012.be/)
DREAMOTION
- slow dreaming in a fast moving world.-
Millennials have grown up in a torrent of bad news and images of doom that make it difficult to still believe in the future. They are losing their faith in how the world currently works. The generation that can re-invent itself at lightning speed, who grew up in a multi-screen culture and were exposed from birth to thousands of stimuli per day, even that generation craves stability, security and peace.
Youngsters want to enter a slow-motion mode and enjoy the beauty of boredom. Now retro gives them a dream of beauty and control, but nostalgia comes to an end. New heroes are creative entrepreneurs, crafters and networkers. Tribes with ideas and the guts to change the world. Brands need to be disruptive and focused on a better world to get their attention. Coolness is shifting towards kindness. Don’t be cool … be kind (and fucking mean it!).
Tom will provide you with insights in youth trends and possibilities for marketing and brands.
Trends presentation by herman konings and tom palmaertsTom Palmaerts
duo trends presentation with herman konings and tom palmaerts
illustration by karolien
event http://trendcongres.be/
www.nxt.be
trendwolves.com
tompalmaerts.com
Infobesitas (information overload amongst young adults)Tom Palmaerts
My presentation at the Brussels Girl Geek Dinner part 32.
Thnx to Microsoft, BGGD and Café Numérique
http://www.brusselsgirlgeekdinner.be/announcing-bggd32-on-tue-22-june-with-palmaerts-on-infobesitas/
mijn lezing tijdens het derde museum congres: "ben ik in beeld" in Middelburg.
het congres zelf was een prachtige ervaring. respect aan iedereen van de nederlandse museumvereniging. tot volgend jaar!
meer info
http://www.museumcongres.nl/
marketing vlerickalumni : marketing-informal-catch-up-with-fmcg.
"The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.
It’s time to catch up.
It’s time to call in the experts on trends in FMCG and consumer behavior.
We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.
Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."
my 20 minutes talkie about youth culture and enterteinment, during a conference on youth and museums.
Jongeren en musea: Mind the Gap!
9 march 2009, Muhka Antwerp Belgium.
http://www.amuseevous.be/
Trends presentation by herman konings and tom palmaertsTom Palmaerts
duo trends presentation with herman konings and tom palmaerts
illustration by karolien
event http://trendcongres.be/
www.nxt.be
trendwolves.com
tompalmaerts.com
Infobesitas (information overload amongst young adults)Tom Palmaerts
My presentation at the Brussels Girl Geek Dinner part 32.
Thnx to Microsoft, BGGD and Café Numérique
http://www.brusselsgirlgeekdinner.be/announcing-bggd32-on-tue-22-june-with-palmaerts-on-infobesitas/
mijn lezing tijdens het derde museum congres: "ben ik in beeld" in Middelburg.
het congres zelf was een prachtige ervaring. respect aan iedereen van de nederlandse museumvereniging. tot volgend jaar!
meer info
http://www.museumcongres.nl/
marketing vlerickalumni : marketing-informal-catch-up-with-fmcg.
"The world of FMCG has always been very responsive to cycles in consumer lifestyle. In the blink of an eye your brand loses its sex appeal and customers decide to switch to those competitors that did jump on the bandwagon.
It’s time to catch up.
It’s time to call in the experts on trends in FMCG and consumer behavior.
We have invited Prof. Gino Van Ossel (Professor at Vlerick Leuven Gent Management School) as the expert in the field of evolving shopping behavior.
Moreover, to fully understand what’s ahead of us we have asked Tom Palmaerts (Trendwatcher & Youthwatcher at Trendwolves) who has interviewed 25.000 youngsters across Europe to disclose us his insights on what we have to be expecting."
my 20 minutes talkie about youth culture and enterteinment, during a conference on youth and museums.
Jongeren en musea: Mind the Gap!
9 march 2009, Muhka Antwerp Belgium.
http://www.amuseevous.be/
27. "It's really amazing to see that EA and Nike
used to be product based companies, but we
have to make the shift to service companies"
Stefan Olander