3. The shifting dynamics of authors,
readers, and texts
“A giant cat and mouse game that is played between the producers
and the audience”
“Executive producer Mark Burnett engages in disinformation
campaigns trying to throw smoke in viewers’ eyes”
“Survivor is television for the Internet age – designed be discussed,
debated, predicted, and critiqued.” (all quotes on p. 25)
Emily Nussbaum: “With spoilers in hand, a viewer can watch the show
with distance, analyzing like a critic instead of being immersed like a
newbie . . . But the price for that privilege is that you never really
get to watch a show for the first time” (55)
4. Pierre Levy
• “New knowledge culture has arisen as our ties to
older forms of social community are breaking
down.”
• “These communities are held together through
the mutual production and reciprocal exchange
of knowledge.” (These quotes on p. 27)
• “The ability to expand your individual grasp by
pooling knowledge with others intensifies the
pleasure any viewer takes in trying to ‘expect the
unexpected’ (28).
5. Shifting dynamics
• “Most viewers experience Survivor as
something that unfolds week by week in real
time . . . Spoilers, on the other hand, work
from the knowledge that the series has
already been shot” (30).
• Survivor Sucks – it sucks you in.
6. Participatory Culture
• “Spoiling is also adversarial in the same sense that a
court of law is adversarial, committed to the belief that
through a contest over information, some ultimate
truth will emerge. The system works best when people
are contesting every claim that gets made, taking
nothing at face value” (43).
• “What holds a collective intelligence together is not the
possession of knowledge, which is relatively static, but
the social process of acquiring knowledge, which is
dynamic and participatory, continually testing and
reaffirming the group’s social ties” (54-55)
7. Author Interaction
• “Shawn” on Mark Burnett:
• “Before it was Mark Burnett that naïve
unassuming producer/idiot letting all his
secrets flood out. Now it was Mark Burnett
deceiver, Mark Burnett the Devil, Evil Pecker
Mark. Now we knew he was trying to keep
secrets and it was game on” (47)
8. Breaking Down The Expert Paradigm
• Collective Intelligence breaks down the paradigm
of an “expert.” (pp.52-54)
• Anyone can become an expert, a specialist.
• Each person has something to contribute.
• There is no “interior” or “exterior”? (Andy: Or is
there? Something to look for in your research).
• Collective intelligence is “disorderly,
undisciplined, and unruly.”
• “Each participant applies their own rules, works
the data through their own processes.”
9. Limits?
• “The question was whether, within a
knowledge community, one has the right to
not know – or more precisely, whether each
community member should be able to set the
terms of how much they want to know and
when they want to know.”
10. Remediation
• “The Paradox of Reality Fiction” (pp. 38-39)
• “Mario Lanza” wrote “three whole seasons
worth of imaginary episodes.”
• “Lanza’s stories have, in fact, become very
popular with the Survivor contestants
themselves, who often write him letters telling
him what he got right or where he misread
some participant’s personality” (39).
