Magical experiences to overcome the fears stopping your dreams

1. FairyLand
Magical experiences to overcome the fears stopping your
dreams

2. SAO PAULO | FairyLand
(Heart)Beats
FairyLand – by the All-In team
Project Description:
Who never had a dream but was afraid of bringing it to
reality? Who never met someone in this situation and
wondered “how can I help him do what his heart tells him to
do”? FairyLand has the mission to help people overcome
these fears through magic: living the dream while providing
value for all the connected.
When you buy a Fairy Experience to someone, this person
will meet a Fairy Godmother that will send him to their
Team All-In Photo dream job, getting to know who are the people, their stories
and learning what it takes to get there or what it feels to
Contributors: work with your talents.
Mônica Puoli
Renata Pujol But for the person to take part in this magical journey, he
Kellen Ribas must commit to help our parent institutions (the
Rafael Okumura Foundations, Companies and NGOs who support Fairyland)
Ivan Boscariol with his talent, whether related to dream or and/or friends.
Paulo César Fabre For the “dream job” place, we will provide a media toolkit for
Letícia Fachini the organization and promote this action as a social
responsibility case.
And mainly, the gifted person will experience that he should
not fear his dream, but make it happen.

3. SAO PAULO | Fairyland
Brainstorming Prototype
Point of View Persona – “Sônia”

4. The FairyLand Magical Journey

5. Sônia is sad, working at her boring job...

6. Her mother, seeing her sadness thinks: “Wow, Sônia loves
baking cakes so much! She would be much happier doing
this.”

7. An idea!

8. A Fairy Experience for Sônia!

9. She buys one at FairyLand

10. This is the Fairy Godmother – she will help Sônia face her
dreams and the choices she is making

11. She takes Sônia to Candies’s Wonderful Factory

12. She meets the Wizard of Cakes and how the Factory Works

13. And she bakes cakes with the Wizard

15. The Fairy helps Sônia to better understand her dream

16. Her dream is so real, that she can almost touch it!

17. “I will go for it!”

18. FairyLand Business Spell

19. SPONSORS People who wants to give a
BANKS
FAIRY LAND present to someone
SCHOOLS NGO’S
RESOURCES $$$
(HUMAN & FINANTIAL)
Making the magic
begins
“Dreamer”
Partners
“SOCIAL PAY BACK”
 Social Marketing for the sponsors; Companies where the magic
 Videos on social medias; really happen

20. Thank you!