Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs.
For more McKinsey knowledge on Big Data: http://mckinseyonmarketingandsales.com/topics/big-data
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs.
For more McKinsey knowledge on Big Data: http://mckinseyonmarketingandsales.com/topics/big-data
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital