Speaker paper Bus 118 Jonathan Mildenhall, who was named to Ad Age's Creativity 50  in 2012, was senior VP integrated marketing communication and design excellence for Coca-Cola North America. Prior to that role, he had served the company in a global marketing role since 2007.  Mr. Mildenhall joined Coca-Cola from the agency world, where he held a variety of roles at agencies in the U.K.   Jonathan Mildenhall  joins Airbnb at a time when it's ramping up its marketing and its global footprint.  This video of Jonathan Mildenhall guest lecturing on MMU Business School is a little lengthy but it is filled with incredible insights on creating an advertising campaign and how important creativity is to the process.   · Please compare/contrast the online speaker with our in class speaker :  Raquel Hunter.  Raquel is a D igital Media Executive and Social Media Engagement Strategist.  Raquel likes to describe herself as one part data-scientist and one part anthropologist. She mentioned that social networks and communities reflect and propel our culture, and are an indispensable part of understanding consumers.  She has worked  many different types of brands including automotive, banking, health, and STEM-related industries are some of my favorites.  She uses   statistics and insights to help big brand clients attain remarkable growth via social media. [15 years experience of working in the Internet industry has worked with Google, Disney, Honda, Lexus, Phillips Norelco, Indian Motorcycles, PIMCO, Mary Kay, Pulte Homes, the Los Angeles Zoo and many others]   (1) Jonathan  Mildenhall mentions that "open happiness" is a call to action and into emotions.  How do the two things blend together ? (2)  How did Raquel open your eyes to the tools of online analytics and their usefulness? (3) Which speaker did you find revealed more useful information?  Please outline two things that you found useful. One from each or two from one speaker. A short paper is  or 2-3 pages, double spaced.   APA format.  Times roman 12-pt font.     Coca Cola – Jonathan  Mildenhall’s  Guest Lecture Effective Advertising (Name) (University) 2 pages with refernce apa format .

1. Speaker paper Bus 118
Jonathan Mildenhall,
who was named to Ad Age's
Creativity 50
in 2012, was senior VP integrated marketing communication
and design excellence for Coca-Cola North America. Prior to
that role, he had served the company in a global marketing role
since 2007.
Mr. Mildenhall joined Coca-Cola from the agency world, where
he held a variety of roles at agencies in the U.K.
Jonathan Mildenhall joins Airbnb at a time when it's ramping
up its marketing and its global footprint. This video of
Jonathan Mildenhall guest lecturing on MMU Business School
is a little lengthy but it is filled with incredible insights on
creating an advertising campaign and how important creativity
is to the process.
·
Please compare/contrast the online speaker with our in class
speaker : Raquel Hunter. Raquel is a D
igital Media Executive and Social Media Engagement Strategist.
Raquel likes to describe herself as one part data-scientist and
one part anthropologist. She mentioned that social networks and
communities reflect and propel our culture, and are an
indispensable part of understanding consumers. She has
worked many different types of brands including automotive,
banking, health, and STEM-related industries are some of my
favorites.
She uses

2. statistics and insights to help big brand clients attain
remarkable growth via social media. [15 years experience of
working in the Internet industry has worked with Google,
Disney, Honda, Lexus, Phillips Norelco, Indian Motorcycles,
PIMCO, Mary Kay, Pulte Homes, the Los Angeles Zoo and
many others]
(1)
Jonathan
Mildenhall mentions that "open happiness" is a call to action
and into emotions. How do the two things blend together ?
(2)
How did Raquel open your eyes to the tools of online analytics
and their usefulness?
(3) Which speaker did you find revealed more useful
information? Please outline two things that you found useful.
One from each or two from one speaker.
A short paper is or 2-3 pages, double spaced. APA format.
Times roman 12-pt font.
Coca Cola – Jonathan
Mildenhall’s
Guest Lecture

3. Effective Advertising
(Name)
(University)
2 pages with refernce apa format