Spayz has been the celebrated newcomer of 2013 in China's advertising and event industry, linking to social media to traditional marketing methods. This file gives a rough introduction about Spayz' features and cases.

1. Spayz
Leading the way for offline to online
© Astronaut 2013

2. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Offline situation Social media
The challenge
Even though social media has made a strong
impact on corporate communication, offline
situations are still not able to use the
advantages of the new medium.
For many industries this starts to become an
issue, as the gap between ‘old’ and ‘new’
ways of communication get more obvious.
So far there has been no satisfying solution
on the market to address this issue, although
big industries, like the event marketing or
retail industry, are effected.

3. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Examples of offline situations
Industry event
Every year millions of events
are held worldwide, creating
one of the biggest marketing
industry fields.
Trade shows
Congress
Industry events
Conferences
Retail and brands
Online sales are cutting into a
traditional industry, creating
a need for the traditional way
of sales to react quickly.
Shopping centres
Road shows
Brand events
High traffic events
High traffic events bring for a
couple of hours the biggest
audiences together, creating
huge possibilities to build
social connections.
Festivals
Big public events
Concerts
Special areas
Many offline situations need
special social integration
solutions, but most have not
found the right way yet.
Airports
Sport events

4. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Offline situation Social media
The solution
Spayz integrates offline audiences to
social media.
Spayz is a backend, social data
management platform which has been
developed by a team of offline marketing
and digital media experts.

5. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Backend
Data management
Social media integration
Front end control
User integration
Flexible applications
Creating exposure
How it works
When users are in a offline
situation they can
communicate with the brand
or the organisation via their
mobile or fixed installed
devices.
The front end communicates
with the audience and the
Spayz Backend console
manages the conversations
and user data.
Frontend

6. Guide Monitor Contact Sell
© Astronaut 2012
Spayz introduction
© Astronaut 2013
Spayz’s main features
Guide people through offline
situations by connecting via
their mobile phones.
See what people are saying
about your event while they
are on location.
Get in contact with your
visitors and engage in
conversations.
People are the most likely to
buy online when they can see
the product in real.

7. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Clients
Spayz has gained the trust from many international brands.

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Spayz introduction
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Audience management
- Logged in customer list with demographic data from
social media accounts
- Registering customer’s sentiment
- Publishing content to customers Weibo feeds to all
customers or by using filters, i.e. product, customer
living area, opinion leading power, sentiment etc.
- Monitoring customers social comments, can be
filtered by keywords
- Spreading customer comments in the social sphere
- Publishing content (from customers or through
backend input) on different devices
- Building comprehensive customer database
- Live event statistics
Spayz features
The Spayz console.
Front end
management
Message
board
Audience
management

9. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Identify opinion leaders in
the crowd
Spayz features a powerful opinion
leader function to find the people in
the audience who matter most.
Spayz features
The opinion leader panel.

10. © Astronaut 2012
Spayz introduction
© Astronaut 2013
Front end management
- Advanced publishing functions which can filter and
publish messages to external screens by selecting,
looping, sorting and answering to messages sent by
the audience
- Publishing messages and content to mobile phones
before and while people are at the event
Spayz features
Animated message screen (top) and mobile
communication platform for people at events.
Check in iPad front
end solution.

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Spayz introduction
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Spayz features
Real time data
Spayz boosts realtime event statistics
which show audience flow and social
media spread from the event.

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Cases

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Cases
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Galaxy Soho Opening

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Cases
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Galaxy Soho Opening
12.000 people logged prior to event in and 20.000 people showed up. Messages
have been monitored at the event (above) and live broadcasted.

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Cases
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Swiss Ski Event

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Cases
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Swiss Ski event
Participant management on ski event
in Beijing.

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Cases
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Swiss Ski event
Visitors logged in via a QR code at the event and
got guided through the event.
After event report showed visitors demographics.
Station 1 Station 2 Station 3Check in

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Cases
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Swiss Ski event

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Cases
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Zhongqidongli

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Cases
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Zhongqidongli
Event management and user integration on 600 people
company event. Visitors registered upfront, got checked in on
arrival and formed an event internal community.
Check in
Hi

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Cases
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Zhongqidongli

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Cases
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Zhongqidongli
Visitors chatted with each other, could find new people and got
event updates. Employees of the company who were not at the
event could follow the event and comment.

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Cases
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Zhongqidongli
Animated message wall showed
what people at the event thought.

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Cases
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Porsche Panamera launch

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Cases
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Porsche Panamera launch
By using pop up messages visitors were guided through the
event (third from left). Through an event internal chat room
users shared messages and pictures.

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Cases
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Porsche Panamera launch
Spayz linked registration process, the mobile app and on site
iPads to the users social media landscape.

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Cases
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VW Shanghai Auto 2013

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Cases
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VW Shanghai Auto 2013

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Cases
© Astronaut 2013
VW Shanghai Auto 2013
Visitor activity to get visitors to
comment on car models. Through every
models QR code visitors could use their
own mobile devices to contribute.
Important demographic visitor data has
been drawn through Spayz.
!

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Cases
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VW Shanghai Auto 2013

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Cases
© Astronaut 2013
VW Shanghai Auto 2013
Through social integration a reach
of 19 Million impressions has been
achieved.

32. © Astronaut 2012
Cases
© Astronaut 2013
VW Shanghai Auto 2013
A clear user activity report showed
the users preferences.

33. 太空⼈人 Astronaut
Huasheng International Building
No.12 Chaowai Yabao Rd.
Office 1202B
Chaoyang District
Beijing 100020
China
北京市朝阳区建国⻔门朝外雅宝路12号
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Tel +86 (0) 10 5287 9886
info@astronautchina.com
© Astronaut 2013
Thank you!