This very short document contains only a single number - 3,000. There is no other context or information provided, so a meaningful summary cannot be generated from the limited information given.
The global herbal market is valued at $62 billion, with Asian countries such as China and Japan accounting for 19% of the market share. India has risen to compete in the herbal products market as consumers trend towards using more herbal remedies than chemical treatments. Spa Ceylon is a luxury Ayurvedic brand in Sri Lanka that operates spas and produces herbal cosmetic products. It aims to expand its operations internationally through new spa openings and broadening its product lines.
The document provides an executive summary and introduction for the Nestle Pure Life brand audit report. It summarizes the company's history and operations in Pakistan. Nestle Pure Life was launched in Pakistan in 1998 as the company's premium drinking water brand. The report analyzes the brand inventory and explores any mismatch with consumer perceptions. It also provides recommendations to help Nestle Pure Life realize its full potential.
Starbucks has over $10 billion in annual revenues and operates over 16,850 shops globally. The document analyzes Starbucks' financial stability by comparing its financial ratios to Dunkin Donuts over five years. Key findings include Starbucks consistently outperforming Dunkin Donuts in returns on assets, equity, and net operating assets, though Dunkin Donuts relies more on financial leverage. Starbucks' profit margins are also typically lower than Dunkin Donuts', suggesting it has higher expenses. Overall, the analysis finds Starbucks effectively manages assets to generate revenue.
This document provides a marketing communication analysis of Nivea's launch of its Stress Protect deodorant in the UK and Germany in 2013. It summarizes the key details of the campaign, including the target audience of women aged 18-35, and the integrated marketing strategy using social media, mass media, promotions and buzz. While awareness was created, the document notes purchase was not necessarily converted due to the low involvement product. It recommends improving the integration across touchpoints and use of promotions to encourage trial.
Shiseido expanded its international operations throughout the 20th century, establishing subsidiaries in various countries starting in 1929. Some key dates included establishing operations in Taiwan, exporting to the US in 1936, and opening locations throughout Asia, Europe and the Americas from the 1950s through the 2000s. Shiseido entered new markets both through wholly owned subsidiaries and joint ventures with local partners. The company gained consumer insights in different regions and adapted its brand portfolio and strategies accordingly over time.
The document provides an executive summary and situation analysis for Mr. POP, the second largest snack brand in Sri Lanka with 25% market share. The objectives for 2019/2020 include increasing revenue by 16.71% to LKR 817 million, market share to 30%, and consumer awareness. Mr. POP is manufactured and distributed by Shaw Wallace Ceylon Ltd, a subsidiary of Renuka Holdings PLC. Key competitors are Tipitip with 28.89% market share and Diana with 15.56%. Opportunities for growth include the expanding modern trade sector, while threats include imported snacks and consumer focus on health and essential goods due to economic instability.
The document discusses Ceylon Biscuits Limited (CBL), a leading Sri Lankan conglomerate that manufactures biscuits, confectionery, and cereals. It focuses on CBL's new Karapincha Herbal Biscuit product. The biscuit targets older consumers with conditions like high blood pressure and diabetes by containing herbal ingredients. However, its specialist nature means it has a narrow target market. The recommendations are to broaden the market by changing the biscuit's taste, color, and shape using ayurvedic agents and appealing more to children. It also suggests lower-cost sachet packaging, advertising with ayurvedic doctors, and attending trade shows.
The global herbal market is valued at $62 billion, with Asian countries such as China and Japan accounting for 19% of the market share. India has risen to compete in the herbal products market as consumers trend towards using more herbal remedies than chemical treatments. Spa Ceylon is a luxury Ayurvedic brand in Sri Lanka that operates spas and produces herbal cosmetic products. It aims to expand its operations internationally through new spa openings and broadening its product lines.
The document provides an executive summary and introduction for the Nestle Pure Life brand audit report. It summarizes the company's history and operations in Pakistan. Nestle Pure Life was launched in Pakistan in 1998 as the company's premium drinking water brand. The report analyzes the brand inventory and explores any mismatch with consumer perceptions. It also provides recommendations to help Nestle Pure Life realize its full potential.
Starbucks has over $10 billion in annual revenues and operates over 16,850 shops globally. The document analyzes Starbucks' financial stability by comparing its financial ratios to Dunkin Donuts over five years. Key findings include Starbucks consistently outperforming Dunkin Donuts in returns on assets, equity, and net operating assets, though Dunkin Donuts relies more on financial leverage. Starbucks' profit margins are also typically lower than Dunkin Donuts', suggesting it has higher expenses. Overall, the analysis finds Starbucks effectively manages assets to generate revenue.
This document provides a marketing communication analysis of Nivea's launch of its Stress Protect deodorant in the UK and Germany in 2013. It summarizes the key details of the campaign, including the target audience of women aged 18-35, and the integrated marketing strategy using social media, mass media, promotions and buzz. While awareness was created, the document notes purchase was not necessarily converted due to the low involvement product. It recommends improving the integration across touchpoints and use of promotions to encourage trial.
Shiseido expanded its international operations throughout the 20th century, establishing subsidiaries in various countries starting in 1929. Some key dates included establishing operations in Taiwan, exporting to the US in 1936, and opening locations throughout Asia, Europe and the Americas from the 1950s through the 2000s. Shiseido entered new markets both through wholly owned subsidiaries and joint ventures with local partners. The company gained consumer insights in different regions and adapted its brand portfolio and strategies accordingly over time.
The document provides an executive summary and situation analysis for Mr. POP, the second largest snack brand in Sri Lanka with 25% market share. The objectives for 2019/2020 include increasing revenue by 16.71% to LKR 817 million, market share to 30%, and consumer awareness. Mr. POP is manufactured and distributed by Shaw Wallace Ceylon Ltd, a subsidiary of Renuka Holdings PLC. Key competitors are Tipitip with 28.89% market share and Diana with 15.56%. Opportunities for growth include the expanding modern trade sector, while threats include imported snacks and consumer focus on health and essential goods due to economic instability.
The document discusses Ceylon Biscuits Limited (CBL), a leading Sri Lankan conglomerate that manufactures biscuits, confectionery, and cereals. It focuses on CBL's new Karapincha Herbal Biscuit product. The biscuit targets older consumers with conditions like high blood pressure and diabetes by containing herbal ingredients. However, its specialist nature means it has a narrow target market. The recommendations are to broaden the market by changing the biscuit's taste, color, and shape using ayurvedic agents and appealing more to children. It also suggests lower-cost sachet packaging, advertising with ayurvedic doctors, and attending trade shows.
Marketing plan for a cosmetic company specializing in organic products. It includes the Market Description, Distribution Network, Product Analysis, Competitor Analysis, Macro Environmental Analysis, Financial Analysis, Strengths, Weaknesses, Opportunities and Threat Analysis.
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
This presentation sums up the numerous, but not all, innovative Human Resource practices that are being followed by IKEA to attain & retain the best talent in the industry.
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
Louis vuitton - strategic process managementYasmina Rayeh
Louis Vuitton (LV) is a luxury brand owned by LVMH that was established in 1854. LV's purpose is to profitably provide luxury leather goods, clothing, and accessories. Its mission is to represent Western art de vivre globally with elegant and creative products. LV has a decentralized structure with brands operating independently, but centralized production and distribution control. Its objectives are to increase profits and strengthen brands through innovation. A SWOT analysis found strengths in brand recognition and distribution channels, while weaknesses included high prices and imitation. PEST analysis showed opportunities in growing Asian markets but threats from environmental concerns and economic uncertainty. LV uses Kotter's change model to initiate environmental sustainability programs across levels to address these threats.
Nestle is a leading global food and beverage company that has been operating for over 150 years. It has operations across 86 countries with 487 factories worldwide. In Pakistan, Nestle started as a joint venture in 1988 and has since expanded its product portfolio and built several new factories. The company's vision is to be the leading health, wellness and nutrition company by meeting the needs of consumers of all ages through innovative products. Its core values include leading a motivated workforce, delivering shareholder value through growth, and playing a responsible role in society and the environment.
The document proposes developing iPad and iPhone applications to extend Givenchy's luxury experience online, build relationships with users, and gain added promotional benefits. It analyzes Givenchy's brand identity and competitors' mobile strategies. The selected strategy is to create an exclusive, invitation-only application providing a personalized experience through customized profiles, mood boards, and event calendars. This aims to increase interactivity, sales and brand awareness while maintaining exclusivity amongst Givenchy's target audience.
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
Coca Cola is the world's largest beverage company founded in 1886 in the US. It operates in over 200 countries and distributes various beverages including juice, energy drinks, water, and coffee through partnerships with 300 bottling companies worldwide. John Pemberton invented Coca Cola as a non-alcoholic version of coca wine in 1888. The company uses a cost leadership strategy and product differentiation to gain a competitive advantage. It employs intensive strategies like market penetration, product development, and market development to expand its market and sales globally.
Integrated Marketing Communications campaign add a lot of value in a Digital and Global World. This is an example of an effective IMC campaign created for Bvlgari hotels and resorts.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
McDonald's has succeeded in becoming both a global and local company through its "glocal" strategy. It has expanded globally but also adapts to local preferences and regulations in each market. McDonald's maintains global standards and operations while localizing products, prices, and marketing to satisfy local habits and laws. This balanced approach has allowed McDonald's to grow its business worldwide while still meeting local expectations in different cultures.
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
Nestle Pakistan is a subsidiary of Swiss company Nestle SA, operating in Pakistan since 1988. It has four production facilities in Pakistan and collects milk from over 190,000 farmers. The company aims to be the leading nutrition, health and wellness company in Pakistan through products like dairy, coffee, water and other foods. Financial statements from 2008-2012 show increasing sales, profits, assets and liabilities.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
Dialog's key customer groups are its voice and SMS services, broadband internet service, and satellite TV customers. It maintains relationships with these groups through various communication methods. It offers specialized packages and pricing plans tailored to each group. Dialog also uses a loyalty point system, 24/7 customer service, discounts, and attention to birthdays and special occasions to build relationships beyond expectations. While Dialog leads the market in voice/SMS and satellite TV, it is a challenger in broadband internet. New media could help Dialog further develop relationships across its major customer groups.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
Nestle is the world's largest food and beverage company founded in 1866 in Switzerland. It markets products in 130 countries and employs 250,000 people worldwide. Nestle has a hierarchical organizational structure with national, zonal, and regional sales managers overseeing customer service managers, area managers, and sales associates. The board of directors is responsible for managing operations and implementing policies and strategies. Nestle aims to meet consumer needs everyday with high quality, safe foods. It prioritizes consumer satisfaction and professionalism. The company provides employees with benefits like leave, education assistance, and insurance to promote a healthy work environment and Nestle family culture.
Marketing plan for a cosmetic company specializing in organic products. It includes the Market Description, Distribution Network, Product Analysis, Competitor Analysis, Macro Environmental Analysis, Financial Analysis, Strengths, Weaknesses, Opportunities and Threat Analysis.
Moschino was founded in 1983 by Franco Moschino as an Italian luxury brand known for its extravagant and unconventional concepts. It is now owned by Aeffe SpA and Sportswear International SpA, with a yearly turnover of 300 million Euro. Jeremy Scott was appointed creative director in 2013. Moschino offers women's and men's clothing, accessories, bags, shoes and fragrances. It uses various pricing strategies including skimming pricing and prestige pricing. Celebrities like Miley Cyrus are fans of the brand. Moschino connects with people through social media platforms like Instagram where it has over 6 million followers.
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
This presentation sums up the numerous, but not all, innovative Human Resource practices that are being followed by IKEA to attain & retain the best talent in the industry.
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Dove launched a marketing campaign called "Campaign for Real Beauty" to promote positive body image. The campaign features ordinary women rather than models and aims to build women's self-esteem. Dove's parent company Unilever generates over €51 billion in annual sales from brands in over 190 countries. Market research shows most women are dissatisfied with their appearance and Dove aims to address this issue through advertising, websites, billboards, and panel discussions to promote its message.
Louis vuitton - strategic process managementYasmina Rayeh
Louis Vuitton (LV) is a luxury brand owned by LVMH that was established in 1854. LV's purpose is to profitably provide luxury leather goods, clothing, and accessories. Its mission is to represent Western art de vivre globally with elegant and creative products. LV has a decentralized structure with brands operating independently, but centralized production and distribution control. Its objectives are to increase profits and strengthen brands through innovation. A SWOT analysis found strengths in brand recognition and distribution channels, while weaknesses included high prices and imitation. PEST analysis showed opportunities in growing Asian markets but threats from environmental concerns and economic uncertainty. LV uses Kotter's change model to initiate environmental sustainability programs across levels to address these threats.
Nestle is a leading global food and beverage company that has been operating for over 150 years. It has operations across 86 countries with 487 factories worldwide. In Pakistan, Nestle started as a joint venture in 1988 and has since expanded its product portfolio and built several new factories. The company's vision is to be the leading health, wellness and nutrition company by meeting the needs of consumers of all ages through innovative products. Its core values include leading a motivated workforce, delivering shareholder value through growth, and playing a responsible role in society and the environment.
The document proposes developing iPad and iPhone applications to extend Givenchy's luxury experience online, build relationships with users, and gain added promotional benefits. It analyzes Givenchy's brand identity and competitors' mobile strategies. The selected strategy is to create an exclusive, invitation-only application providing a personalized experience through customized profiles, mood boards, and event calendars. This aims to increase interactivity, sales and brand awareness while maintaining exclusivity amongst Givenchy's target audience.
Coca cola final project- mba- s3 -group (group a )Mohamed Ahmed
Coca Cola is the world's largest beverage company founded in 1886 in the US. It operates in over 200 countries and distributes various beverages including juice, energy drinks, water, and coffee through partnerships with 300 bottling companies worldwide. John Pemberton invented Coca Cola as a non-alcoholic version of coca wine in 1888. The company uses a cost leadership strategy and product differentiation to gain a competitive advantage. It employs intensive strategies like market penetration, product development, and market development to expand its market and sales globally.
Integrated Marketing Communications campaign add a lot of value in a Digital and Global World. This is an example of an effective IMC campaign created for Bvlgari hotels and resorts.
About Nestle - sector, leadership
Organization culture - unique characteristics
Appraisal system - Performance Evaluation
Type of organization structure
Managing workforce diversity
Training, Learning and development practices
Employee friendly practices
Cross cultural training if any
Other relevant details about the company.
McDonald's has succeeded in becoming both a global and local company through its "glocal" strategy. It has expanded globally but also adapts to local preferences and regulations in each market. McDonald's maintains global standards and operations while localizing products, prices, and marketing to satisfy local habits and laws. This balanced approach has allowed McDonald's to grow its business worldwide while still meeting local expectations in different cultures.
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
Nestle Pakistan is a subsidiary of Swiss company Nestle SA, operating in Pakistan since 1988. It has four production facilities in Pakistan and collects milk from over 190,000 farmers. The company aims to be the leading nutrition, health and wellness company in Pakistan through products like dairy, coffee, water and other foods. Financial statements from 2008-2012 show increasing sales, profits, assets and liabilities.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
Dialog's key customer groups are its voice and SMS services, broadband internet service, and satellite TV customers. It maintains relationships with these groups through various communication methods. It offers specialized packages and pricing plans tailored to each group. Dialog also uses a loyalty point system, 24/7 customer service, discounts, and attention to birthdays and special occasions to build relationships beyond expectations. While Dialog leads the market in voice/SMS and satellite TV, it is a challenger in broadband internet. New media could help Dialog further develop relationships across its major customer groups.
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
Nestle is the world's largest food and beverage company founded in 1866 in Switzerland. It markets products in 130 countries and employs 250,000 people worldwide. Nestle has a hierarchical organizational structure with national, zonal, and regional sales managers overseeing customer service managers, area managers, and sales associates. The board of directors is responsible for managing operations and implementing policies and strategies. Nestle aims to meet consumer needs everyday with high quality, safe foods. It prioritizes consumer satisfaction and professionalism. The company provides employees with benefits like leave, education assistance, and insurance to promote a healthy work environment and Nestle family culture.