The document describes the challenges and rewards of surfing at Ocean Beach in San Francisco. It details a group of surfers doing intense stair workouts to prepare their bodies for the physical demands of surfing the unpredictable waves at Ocean Beach. The document then provides context about Ocean Beach, describing it as a dynamic but dangerous beach break with shifting sandbars, powerful rips, large winter swells, and the potential for drowning. It notes that only dedicated local surfers who are willing to endure its difficulties are able to master Ocean Beach.
Mach 10 with the Red Reaper-September 2014Bruno Prager
Stevie Nick takes the author on a high-speed boat ride through the complex marshland waters of Delacroix, Louisiana to sight fish for redfish. Stevie navigates the back waters with ease, using his Lowrance fish finder and E-Card mapping system to safely guide the boat. The author is impressed by Stevie's expert boat handling, extensive knowledge of the area, and skill at sight fishing. By the end of the day, Stevie has helped the author improve his own sight fishing and provided an unforgettable fishing experience deep in the marsh.
This document lists 100 of the greatest surf rock songs of all time, ranked from #1 to #100. It provides the song title, artist, and year for each entry. Additionally, it includes several links to download compilations of surf rock music and individual songs.
This document provides a list of 100 greatest surf rock songs. It includes the song titles, artists, and rankings. Some of the top songs include "Surfin' U.S.A." by The Beach Boys ranked #1, "Wipe Out" by The Surfaris ranked #2, and "Pipeline" by The Chantays ranked #3. The list covers many classic surf rock artists from the 1960s like The Ventures, Jan & Dean, Dick Dale and the Del-Tones. It also provides links to download compilation albums and surf rock music.
Eric Volz, an American expat living in Nicaragua, has been sentenced to 30 years in prison for the murder of his ex-girlfriend Doris Jimenez, despite evidence pointing to his innocence. On the day of the murder, Volz was in Managua, two hours away, but an angry mob and corrupt trial ensured his conviction. Imprisoned in harsh conditions and facing threats to his life, Volz maintains his innocence as his case becomes embroiled in Nicaraguan politics.
Family road trip in the footsteps of chasing mavericks movieariaemily
You just gotta appreciate everything. And that’s one of the most important things in life, is just really appreciating it, because, you know, we got to do this once, and it’s not for a long time, so enjoy it.
The document discusses surfing as an event that transforms surfers into subjects through their relational experience with waves. It explores how the act of surfing a wave can be an irruptive moment that is surprising, prompts commitment, and becomes defining of one's identity. Several surfers describe their first wave as an experience that they will never forget and that ignited a lifelong passion for surfing.
The document provides a first-person account of camping alone on Angel Island in San Francisco Bay. The narrator describes hearing wildlife at night that disturbs their sleep, and their heightened senses of sound in the wilderness. During the day, the narrator observes the island's scenery and history of military use. They encounter an eccentric couple arriving by boat and interacting strangely. The next morning, the narrator discovers a large amount of money wrapped and hidden under a cliff, though does not indicate what they will do with the finding.
Mach 10 with the Red Reaper-September 2014Bruno Prager
Stevie Nick takes the author on a high-speed boat ride through the complex marshland waters of Delacroix, Louisiana to sight fish for redfish. Stevie navigates the back waters with ease, using his Lowrance fish finder and E-Card mapping system to safely guide the boat. The author is impressed by Stevie's expert boat handling, extensive knowledge of the area, and skill at sight fishing. By the end of the day, Stevie has helped the author improve his own sight fishing and provided an unforgettable fishing experience deep in the marsh.
This document lists 100 of the greatest surf rock songs of all time, ranked from #1 to #100. It provides the song title, artist, and year for each entry. Additionally, it includes several links to download compilations of surf rock music and individual songs.
This document provides a list of 100 greatest surf rock songs. It includes the song titles, artists, and rankings. Some of the top songs include "Surfin' U.S.A." by The Beach Boys ranked #1, "Wipe Out" by The Surfaris ranked #2, and "Pipeline" by The Chantays ranked #3. The list covers many classic surf rock artists from the 1960s like The Ventures, Jan & Dean, Dick Dale and the Del-Tones. It also provides links to download compilation albums and surf rock music.
Eric Volz, an American expat living in Nicaragua, has been sentenced to 30 years in prison for the murder of his ex-girlfriend Doris Jimenez, despite evidence pointing to his innocence. On the day of the murder, Volz was in Managua, two hours away, but an angry mob and corrupt trial ensured his conviction. Imprisoned in harsh conditions and facing threats to his life, Volz maintains his innocence as his case becomes embroiled in Nicaraguan politics.
Family road trip in the footsteps of chasing mavericks movieariaemily
You just gotta appreciate everything. And that’s one of the most important things in life, is just really appreciating it, because, you know, we got to do this once, and it’s not for a long time, so enjoy it.
The document discusses surfing as an event that transforms surfers into subjects through their relational experience with waves. It explores how the act of surfing a wave can be an irruptive moment that is surprising, prompts commitment, and becomes defining of one's identity. Several surfers describe their first wave as an experience that they will never forget and that ignited a lifelong passion for surfing.
The document provides a first-person account of camping alone on Angel Island in San Francisco Bay. The narrator describes hearing wildlife at night that disturbs their sleep, and their heightened senses of sound in the wilderness. During the day, the narrator observes the island's scenery and history of military use. They encounter an eccentric couple arriving by boat and interacting strangely. The next morning, the narrator discovers a large amount of money wrapped and hidden under a cliff, though does not indicate what they will do with the finding.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
SP55.Ocean Beach_low-res
1. HEAVY
DUTY
In a word, the Pacific is “rough” for seven or eight months
in the year – not stormy, understand me – not what one could
justly call stormy, but contrary, baffling and very “rough”.
~ MarkTwain
Lungs burning, thighs quivering, I begrudgingly turn around and
lumber upward once again to the rallying shouts of the others
around me, sprinting up the first of four shockingly steep flights
of stairs. After three such round-trips, my legs already feel like
lead weights, and my heart feels as though it’s about to explode
out of my chest. I beg for mercy, but it never comes as the stairs
continue before me, seemingly endless.
We’re at the notorious “Temple of Doom”, a series of
diabolical and aptly-named cement stairways in the Sunset
District of San Francisco – just a ragtag band of surfers, trying to
bust our collective asses into shape, hoping to paddle out to meet
the first large northwest swell of the season – and not drown.
It’s early September, and fog and howling onshore winds
still afflict San Francisco’s western shores. It’s hard to imagine
the sun ever breaking through, hard to imagine offshore-groomed
A-frames humping their way up toward the beach. But we all know
those days will come, most likely without warning. Get caught
out of shape on a clean, early-season swell, and you’ll be cursing
yourself for the rest of the fall.
After running several complete sets, I’m wasted. But it’s
not over. We march directly to a giant bar overhanging the lowest
flight of steps and begin doing pull-ups … the beach waiting
ominously below us, some two miles away.
“This is nothing compared to getting caught by that first
double-overhead set,” Jim whispers in my ear. I struggle through
the last few chin-ups, and I know he’s right.
PART ONE: BEACH ANATOMY – DECIPHERING THE CODE
Self-Regulation
For some surfers, the mere mention of San Francisco’s Ocean Beach
provokes an unsolicited rolling of the eyes or shaking of the head. “No,
thank you,” is the prevailing wisdom, stated or implied.They’ve either
personally experienced a winter drubbing severe enough to sour their
taste for erratic, sizey beachbreak or they have it on good authority
from a trusted surfing cohort who’s been sufficiently throttled that they
just don’t want any part of it.
Ocean Beach is no secret spot, but it’s a mystery spot – perhaps
the ultimate surfing enigma, known by most, deciphered by few, and
mastered by none.This might help explain its undeniable magnetism
… indeed, the obsession it inspires. Feast on one of its infrequent,
magical days, and it could have you returning for years for another
taste. But “The Beach” has always been unkind to outsiders and
sporadic visitors, not so much because of hostile locals but due to its
incredibly fickle nature.
Unless a surfer has the dedication to monitor conditions here day
to day, hour to hour the chances of scoring are meager at best. Even
when conditions do come together, knowing where to surf and on
what tide and what board, and how to paddle out, and where to sit …
There are many factors that will reward the experienced and punish the
neophyte. Ocean Beach is self-regulating.This is one of its great appeals
… to those with the fortitude (hence the stairs!).
Paying dues and finding comfort on the taxing shores of San Francisco’s
OCEAN BEACHBy Dean LaTourrette
60 TH E SU R F E R ’S PA T H
2. Above -
Ocean Beach, four-
five times overhead
and raging. A bigger
board might be the go
– good luck with the
paddle out.
WILLHENRY
TH E SU R F E R ’S PA T H 61
3. The Beach
“The Beach tends to take care of itself,” says Pete Reich, who lives
on the Great Highway, the beachfront road. “People that really
want to surf here, they’ll try hard, and maybe they’ll make it
out … and maybe they won’t.”And that suits the eclectic mix of
people who surf here just fine.
Just as San Francisco is nicknamed as “The City”, so this
place is called “The Beach.” Its grandeur is enough to warrant the
title, to beg the question, “Which other beach could you possibly
mean?” If theThe City is, as Jefferson Airplane’s Paul Kantner
once said, “49 square miles surrounded by reality,” then Ocean
Beach is a three-mile-long strip of fantasy and delusion resting
upon the literal and metaphorical fringes. For years, few people
believed it even existed at all … at least in a surf sense.
“Thirty years ago, everybody thought we were crazy because
there was no surf in San Francisco,” says Bill Martin, longtime OB
surfer and now chief meteorologist at KTVU Channel 2 News.
“People thought it was a joke. I was going to Berkeley, and I’d
drive over, and people thought I was a kook.They’d be, like,
‘Ocean Beach?There’s no waves there.’At that time, everybody
was focused on Southern California and Santa Cruz.”
San Francisco’s western shoreline was for years quite
possibly the only real estate in the country where prices dropped
the closer you got to the ocean – even in one of the most popular
cities in the world. Instead of welcoming visitors toThe City’s
shores, signs liningThe Beach still shout DANGEROUS SURF! and
NO SWIMMING! and PEOPLE HAVE DROWNED HERE! It’s as if
The City itself wants to warn people to keep away.
For surfers, that began to change in 1987, when The
Beach played host to an event on the PSAA US Pro Tour, the
first-ever professional surfing contest held in San Francisco.
“It was a great week of surf,” recalls Martin, “and they came
up for the contest, and the weather was perfect and the swell
was like 6-10ft.VFWs (named for the beautiful old Veterans
of Foreign Wars building on the north end of the beach, now
a brew-pub) was breaking perfectly.”The hot pros discovered
that there was surf in San Francisco, and they went ballistic in
the heaving beachbreak barrels. Pictures from the contest ran
in the magazines and … slowly … the fog that enveloped San
Francisco’s surf began to burn off.
Bob Wise (of Wise Surfboards,The City’s only surf shop
in those days) was famously reluctant to draw any unnecessary
attention to San Francisco shores. “The ironic thing is that Bob
and some others actually helped bring those guys up here,”
says Martin. “I mean, he gave them a bunch of shit, too, but
he also helped them. But none of us knew what was going to
happen at the time.”
Thanks to its temperamental disposition, it would take
several more years before Ocean Beach was firmly established
on the California surf map, and even then it was largely ignored
except for a dedicated crew of core surfers.The City was a place
where you came to party or to dine in fancy restaurants, not to
surf.
In the early ’90s, a certain big-wave break near Half Moon
Bay was introduced to the world.Turned out a small group of
Ocean Beach surfers, including Mark “Doc” Renneker and Grant
Washburn, had been quietly surfing Mavericks for several years.
WILLHENRY
62 TH E SU R F E R ’S PA T H62 TH E SU R F E R ’S PA T H
4. In the media onslaught that followed, people took more notice
of the obscure beachbreak that had spawned such big-wave
bravado.Whereas many of the Santa Cruz-based Mavs surfers
had accumulated years of big-wave experience on Oahu’s North
Shore, San Francisco surfers had prepared for their Mavericks
assaults on big days at Ocean Beach.
“I grew up surfing on the Jersey shore, so before I moved
here I had never seen ‘proper’ surf, I didn’t know what big
waves were,” laughs Grant Washburn who, like a majority of San
Francisco-based surfers these days, moved to Ocean Beach from
elsewhere. “I got here in the summer, and I thought,‘Wow, this
is great.There’re waves every day, and big waves by East Coast
standards.’Then I ran into some guys I knew in the water, and
they said just wait until the big waves come, and I was like,‘You
mean it’s going to get a lot bigger than this?’They just rolled their
eyes at me and paddled away.”
Crowds
Doesn’t anybody work anymore? At least that’s what I’m thinking as I
paddle out at mid-morning on a beautiful OctoberTuesday.The
waves are head-high, offshore and hollow, and judging from the
pack in the water, you’d think it was a national holiday. I weave in
and out of various obstacles as I make my way into the line-up:
a 30-something beginner on an 8’ fun board; a longboarder
paddling aggressively for any ripple in sight; an attractive woman
who’s having difficulty getting into the wind-slowed waves.
I paddle around in search of a familiar face but find none.
Who are all these people? Finally, I spot my friend Brian a few
peaks down and work my way towards him, finally catching a
speedy left that deposits me a few meters from where he’s sitting.
“Crowded,” I say to him in greeting, and he just shakes his head.
“I think the entire city is out here,” he replies. I look to the
north and south. Surfers stretch in both directions as far as the
eye can see, like a weaving chain of Christmas tree lights.This is
the reality of surfing modern-day, small-wave Ocean Beach.
Despite the crowds, a peak pops up right in front of us, and
Brian jumps on the left while I slide into the shorter right.A
minute later, we convene back at our spot.We repeat this cycle for
three more waves, until a rip current begins funneling straight
through our peak and forces us to disband.
Under the Radar
Despite the occasional crowding,The Beach prefers to stay out of
the greater public eye.This has as much to do with the local surf
community’s media-shy nature as it does with the fact that the
area is difficult to photograph, at least from a surf standpoint.The
mere mention of any publicity – including this story – can send
local surfers into a bit of a panic. Sure, there’s the obvious fear of
adding to growing crowds in the line-up, but it runs deeper than
that. It’s as if the fascination and allure surrounding this dynamic
spot are difficult to share, the sacrifices so great that the thought
of anyone coming in and by chance reaping the benefits without
having endured the heartache is just too much to bear.
“All the old guys, they hate all the changes,” says Dave
Alexander, a longtime manager at Wise Surfboards and one of
the few outsiders able to infiltrate the tight-knit group of Ocean
Beach surfers in the late ’70s. “More than hating that it’s crowded,
they hate that they didn’t assimilate into the culture. Instead of
trying to fit in, they just made their own little group.And now
you hear all the grumbling:‘God I went surfing today, and I
didn’t know a soul.’”
“Eight or nine years ago, I started to get a bad attitude,” says
Bill Martin. “There were all these new guys coming in, and it
started to get crowded for the first time. But when I first started
surfing here, the older guys then weren’t happy with us coming
in either.That’s always how it’s going to be.And you know what?
People are nicer now.They actually talk to each other in the line-
up. It’s a lot more social than it used to be.They also can surf a
hell of a lot better than we did in the old days.”
In the past 15 years, two published stories raised public
awareness of Ocean Beach: a Surfer’s Journal piece written by Ben
Marcus in 2000, and a marathon two-part essay by William
Finnegan that appeared in the NewYorker in 1992 and was hailed
as the finest article ever written on surfing. Both stories revealed
a fixation surrounding surfing Ocean Beach. In Finnegan’s case,
he was driven to question his motivation for and commitment
to surfing, finally precipitating a move to the East Coast. In the
Ben Marcus article, writer Matt Warshaw, a prominent figure at
The Beach, divulges an addiction bordering on the unhealthy.
Now married, Matt lives in Bernal Heights, a sunny San Francisco
neighborhood ten minutes from the water, reportedly glad to no
longer have Ocean Beach staring at him through the window.
Opposite -
Peaky, offshore inner-
bar days tend to draw
a few more surfers
into the water.
Top left -
The Cliff House, Seal
Rocks, and the fabled
Kelly’s Cove, for your
viewing pleasure.
Below left -
A windmill, facing
west – not always the
best sign for a west-
facing beachbreak.
Spring and summer
onshores are part of
the penance at Ocean
Beach.
WILLHENRYWILLHENRY
TH E SU R F E R ’S PA T H 63TH E SU R F E R ’S PA T H 63
5. “People Swimming Have
Drowned Here”
I’m driving the Great Highway on a cold, overcast, burly-looking
November morning. It’s days like these whenThe Beach can seem
the loneliest spot on earth. Double to triple-overhead sets are
pouring in, little reprieve between them. I scan the ocean, and I
don’t see anyone out. Why would anyone subject themselves to this? But then,
outside at Pacheco Street, I spy one lone spec on a board almost a
quarter-mile offshore. I pull to the side of the highway and train my
binoculars on the solitary figure just as a huge set is approaching.
The surfer is stroking hard towards the horizon and barely
makes it over the crest of the first wave of the set, a solid 15ft face.
Three larger waves are set to unload, and he’s caught hopelessly
inside. I cringe as I watch him bail his board and dive for the
bottom ahead of the first one.Apparently his leash snaps because,
just like that, his board is bounding towards shore, herded ahead
of the churning whitewater. I silently give thanks that I’m not him,
facing a decidedly long, cold, and lonesome swim back to shore,
and then I drive on.
“Anybody that’s surfed Ocean Beach for any length of time and
in any of the more serious conditions would be lying if they told
you that they’d never been afraid,” states Mark Massara, an attorney
who moved here in 1984 to attend law school at the University
of San Francisco. “I’ve had so many near-death experiences, I can’t
even count them anymore.”
People do perish alongThe Beach each year, usually from
drowning. Just this spring a surfer washed up in the shorebreak at
Sloat Boulevard; lungs filled with water, board nowhere to be found.
Normally, it’s unsuspecting tourists and beachgoers who get swept
into the icy surf and can’t make it back to shore, but sometimes it’s
an inexperienced surfer who got in too deep.
“I was out there surfing with a friend a few weeks ago,” says
Massara. “We’re out there paddling around, and this board goes
floating by. Just the full mystery surfboard, it was incredible! We
never found the surfer it belonged to.The only thing you’re going
What Makes Ocean Beach The Beach?
The Bars – Extending south from the mouth of San Francisco Bay, Ocean Beach is
not so much your standard beachbreak as the world’s largest rivermouth break. Sand
and silt deposits from currents rushing in and out of the Golden Gate form a network
of sandbars up and down the beach. “These are probably some of strongest tidal
currents in the world for an open-coast beach, because of the proximity of the mouth
of San Francisco Bay,” says Patrick Barnard, research geologist for the US Geological
Survey. “It’s really complex.”
Depending on the time of year and who you ask, there can be anywhere from
two to four tiers of sandbar extending from the beach out into the Pacific. Most often
there are three: the shorebreak or inner bar; the outer bar, some 200 yards from
shore, and the giant San Francisco Bar, located several miles offshore.
According to Peter Mull, a local surfer and project manager for the US Army
Corps of Engineers, the offshore San Francisco Bar is one of several factors that
make Ocean Beach truly unique. “The shape of the offshore sandbar is essentially a
giant horseshoe,” says Mull, “that both focuses waves and causes them to refract. So
it works a lot like a magnifying glass.”
This allows for peaky surf that rarely closes out, regardless of how big. “The
wave rays crisscross as they bend around the bar, and it’s at the point of crossing
lines where you get a concentration of energy,” he says. “By contrast, at a place like
Huntington, where the beach profile is more linear offshore, the waves come in as
straight lines, and they don’t necessarily get concentrated or broken up into peaks.”
The Swell – Facing due west and directly toward unobstructed Pacific swell, Ocean
Beach is as exposed as any pale-skinned, tattooed urban dweller who comes down
to sunbathe on a rare sunny day. The Beach picks up nearly all swell directions, save a
steep south, and any north, northwest, or west swell will likely be amplified by several
degrees here. Swells march in raw and blunt, blasting the three-mile strip of sand with
astonishing power.
The Wind – Situated on the western edge of the San Francisco peninsula, the wind
at Ocean Beach both giveth and taketh. During the spring and summer months, hot
weather inland creates an onshore wind flow that rarely lets up. Cool ocean air being
sucked through the Golden Gate can create winds so hard that sand dunes finger out
onto the Great Highway like snow drifts.
During fall and winter, however, high pressure can settle in over the state,
creating delightful northeasterly winds akin to the Santa Ana winds of Southern
California. When this happens, it’s a beautiful thing to behold, as the offshores groom
and soothe The Beach’s otherwise choleric personality.
The Tide – Ocean Beach surfers monitor tides like few others. Hung on every surfer’s
wall and stashed in every vehicle are various tide calendars, charts, and data. Height,
direction, and amplitude are vital in coordinating surf sessions with optimal conditions.
“There’s an enormous effect here from the tidal prism coming in and out of the
Golden Gate,” says Mull. “It creates a huge amount of energy and current.” These
strong currents can help or hinder the surf. “As waves go into an opposing current,
they will shorten in wavelength and steepen. At Ocean Beach, on an outgoing tide the
waves go more or less against the current, so they shoal more and jack up higher.”
The Sum Equation – Pull all the complex factors together or, more precisely, be
fortuitous enough to be there when they unite, and you might find yourself in a
deep state of surf ecstasy. But at times there is seemingly no rhyme or reason
to conditions. Swell, wind and tide can appear perfect on paper, sending surfers
running giddily to grab boards, only to arrive at the top of the sand dunes to
nauseatingly horrible conditions.
Conversely, the various elements can be exceptionally misaligned, causing you
to write off the surf completely and focus on work, family, life – only to hear your
friends talking about the day you missed – “the best day of the year” – for the rest of
the season.
DEANLATOURRETTE
64 TH E SU R F E R ’S PA T H
6. to be certain of when you paddle out atThe Beach is that you’re
going to get a great workout.And if you don’t panic, you probably
won’t drown.”
Dr. Benjy Darrow, a local chiropractor, Beach charger, and
frequent Mavericks surfer, relays a recent rescue story. “On the day
of the Mavericks contest, I was out at Sloat, and I had to save this
guy,” he explains. “The ocean went mental – channels disappeared
and peaks were converging into giant close-outs. I was way outside
and still kept getting caught inside by these monster sets.The guy
must have lost his board on the outside. I climbed my leash to
the surface following a huge wave, and just as I was getting back
onto my board, his board magically materialized out of the foam
and drifted directly into my left hand, like it was meant to be. But
the guy had gone completely blank, just fully detached from the
situation. I screamed at him twice that I had his board. but he didn’t
move. Somehow I finally got into his head, and he came to, grabbed
his board and paddled it in. Later he came up to me in the parking
lot and said I had saved his life.”
Paddling ability, not actual surfing ability, is the true
competitive advantage at Ocean Beach. Not only are those who
can use their arms like oars able to squeak out through relentless
whitewater thrashings when others cannot, but their wave count
rises considerably, whether it’s big or small.With all the moving
water, shifting peaks, and strong currents, the strong paddler rises
quickly to the top of this Darwinian water field.
“I think it’s tough to get good at Ocean Beach,” says Pete Reich.
“There’s a lot more paddle time versus ride time, compared to a
place like Santa Barbara or San Diego where it’s less intense to get
to the surf and ride it. So it’s difficult to learn and progress here,
although you do of course learn how to deal with big waves.”
On bigger days, the outside take-off zone can literally stretch
for 50 yards or more.As a result, a cat and mouse game is often
played – an inside-outside folly of wave roulette. Sit too far out,
and you could spend your entire session chasing peaks, your
number never quite coming up. Sit further in, and you increase
your wave count at the risk of getting caught inside.The solution?
Unfortunately, there is none, unless you just don’t mind taking
repeated beatings, in which case you’d probably be one of the
happiest surfers atThe Beach.
Ryan Seelbach, one of a select few San Francisco surfers invited
to compete in the annual Mavericks Surf Contest, seems to be one
of the happy ones. “The Beach is never not challenging,” he says.
“It always has something going for it to keep me entertained.This
morning was a classic example: it was double-overhead and really
lumpy and disorganized, and we were getting swept down the
beach. If you want to go out and tackle that, it’s all yours.”
Roots of a Surf Culture
The history of Ocean Beach is an odd one, given that in the first half
of the 20th
century, the San Francisco shoreline was an extremely
popular destination for tourists and locals alike. Sutro Baths, the Cliff
House, Playland-at-the-Beach, Golden Gate Park, and Fleishhacker
Pool lined the beach from north to south, attracting hundreds of
thousands of beachgoers – all non-surfers – toThe City’s shores.
This peculiar collection of attractions seemed strangely misplaced,
luring people unwittingly into the harshest, coldest weatherThe
City had to offer.
Fleishhacker Pool was particularly bizarre.At 1,000ft long and
150ft wide, it was the largest outdoor swimming pool in the United
States. In order to fill it, saltwater was pumped in from the ocean
across the street; lifeguards used kayaks to get from one side to the
other. By most accounts the water was cold, the weather colder, and
so much sand used to blow in from the nearby beach that they’d
have to close the pool each year to remove tons (literally) of the
stuff from the bottom.
Despite these inherent shortcomings, in its heyday the pool
was très hip, attracting its share of international celebrities. It also
attracted the waterman talents of Hawaiian lifeguards, Clifford
Kamaka and Eddie Eukini, and it is to them that the roots of
surfing at Ocean Beach can be traced.The Hawaiians would run
over to the beach during their breaks at the pool and bodysurf in
the frigid waves in front of Sloat Boulevard, mentoring a whole
generation of lifeguards and future surfers in the process.
“We were mostly bodysurfing back then,” says Jack O’Neill,
who moved to Ocean Beach in 1949 and later opened his first
surf shop out of his garage on the Great Highway. “There was
Cliff and Eddie down at Fleishhacker – they were helping us,
showing us some things. Cliff was really good.”There were early
experiments with boards by some of the Fleishhacker lifeguards
in the 1940s, but it wasn’t until the 1950s that The Beach was
surfed with any regularity.
Shooting the Curl
A surfer by the name of Rod Lundquist is widely credited as
being the first regular board surfer at Ocean Beach, beginning
in the early ’50s. By 1960, a small crew of vagabond surfers were
hanging out at the north end of The Beach at Kelly’s Cove.
“These days, everybody surfs up and down The Beach,”
says Mark Ruegg, co-producer and editor of the upcoming San
Francisco surf documentary, Great Highway, and whose father Bud
was a member of the early Kelly’s crew. “Back then it was Kelly’s
Above -
Occasionally, it all
comes together.
Pick a good line
and go, and for
God’s sake don’t
catch a rail.
WILLHENRY
TH E SU R F E R ’S PA T H 65
7. Cove, Fleishhacker [Sloat Boulevard], or Pacifica, and that
was it.”
“I remember around 1956, my friend Chuck Klebora and
I started kicking around the idea of getting boards,” recalls
Bill Hickey, an early Kelly’s Cove surfer who can still be found
cruising The Beach today. “One afternoon we were at Kelly’s
– we had been bodysurfing, and we were leaning up against
the wall to get the heat out of it – and some guy comes walking
down the stairs with a style of board that we had never seen
before. He knee-paddles out, and we had never seen that before
either. It was relatively small, but he takes off at an angle on this
wave and walks up into trim and shoots the curl! We looked
at one another, and we knew at that moment that we had to
get boards. That night I went home and wrote a letter to Hobie
[Alter] and ordered two brand new balsa wood boards. Mine
cost $75 and Chuck’s cost $85, plus tax and shipping.”
PART TWO: BEACH ANTHROPOLOGY – PETER
PAN MEETS LORD OF THE FLIES
Sweet San Francisco
Medley
Ocean Beach is where refined city meets wild and
untamed Pacific blue.And not just any city.This is San
Francisco – a sundry collection of tripsters, hipsters,
techsters and yupsters. From Barbary Coast tawdriness to
Haight Ashbury love to Burning Man passion, it remains
the most tolerant and diverse city in the US. It’s no
wonder this collision of cultures gives birth to eccentric
surfers: the quirky academic, the medical doctor, the
reclusive writer, the surfer cum environmental lawyer.
The Beach is also home to more than its share of Peter Pan
types. I can say this because I am unquestionably one of them.
This is a place where the adult surfer in his 30s, 40s, even 50s can
maintain a beach lifestyle of endless waves, house parties, and flip-
flops while holding down a button-up job downtown.And nobody
down at the cube farm has to know you enjoy a little spleef after a
day of chasing 8-10ft dredgers.
Much like the city it borders,The Beach is a melting pot, a
hodgepodge of eclectic wave-riders thrown together into a blend
that can be smooth and buttery, with a flavor that borders on the
sublime … or ragged, even downright bitter, with personalities
clashing and tempers flaring. ButThe Beach itself usually
overshadows any individual personalities, and altercations tend to
get washed away as quickly as a surfer caught by a clean-up set in a
five-knot current running parallel to shore.
The House That Jack Built
It was the chilly waters
of Ocean Beach that
provided inspiration, or
perhaps desperation,
to Jack O’Neill, driving
him to develop the
neoprene wetsuit. “I just
started working on ways
to stay warm,” laughs
O’Neill today. “I found
some unicellular foam
at a surplus store, and I
started out with putting
the foam underneath
Sutro Baths bathing suits.
You could get a bathing suit for a 25-cent deposit, but it was a bun-hugger!”
In 1952, O’Neill opened one of the first surf shops in California out of his garage
on the Great Highway in San Francisco. He named it, appropriately enough, “Surf
Shop”. At the time, O’Neill actually registered the name “Surf Shop” and technically
could have sued all the subsequent surf shops that followed, but he’s philosophical
about it. “So many guys started using the name, but I didn’t have the money or time
to worry about it. Plus, most of them were [O’Neill wetsuit] customers anyhow!”
The Surf Shop was the first of its kind, incorporating multiple surfing products.
“I was making balsa wood surfboards and experimenting with suits,” says O’Neill.
“Phil Edwards really helped me a lot. I’d blow some blanks, and Phil would come up
and show me how to shape, and he would shape some boards himself.”
O’Neill was part of an early crew of surfers and beachgoers at Kelly’s Cove and
remembers hanging out around the fire. “There used to be a group of old guys who
would gather driftwood, and they’d build a fire,” he says. “On the way to the beach
we’d stop at the gas station and get an old tire, so when you came out of the water
you’d throw the tire onto the fire. You got enough out of the surf that you didn’t mind
the cold, but you still wanted to warm up afterwards.
“I spent a lot of time down at Kelly’s,” he continues. “I’d go there, and it was my
therapy for working downtown. I was trying commercial fishing, and I had other jobs
around town, but I’d always come home and jump in the ocean.”
O’Neill later opened up a second
shop in Santa Cruz and soon moved the
entire operation there, where there was
a larger surfing community and warmer
weather. But he still reflects fondly on his
days in San Francisco. “That cold water
at Ocean Beach inspired me,” he says. “I
don’t think I would have ever developed
the wetsuit if I lived down south. It was
something about the degrees up there; it
was very, very invigorating. When you came
out of the water in San Francisco, you knew
you’d been in!”
Above -
Fleishhacker
lifeguards, late 1940s.
Hawaiians Eddie
Eukini and Clifford
Kamaka, center,
were among the first
bodysurfers along San
Francisco shores.
Below -
Jack, still stoked
at 83.
Below right -
Jack’s kids Cathi,
Mike, and Pat O’Neill
in front of the original
Surf Shop.
Opposite bottom -
Mark Massara,
an environmental
and OB advocate.
WILLHENRY
COURTESYOFTHEO’NEILLFAMILY
66 TH E SU R F E R ’S PA T H
8. The Host
Pete Reich reigns over the ultimate surf shack on the Great Highway: a three-story, three-unit,
wood shingled house overlooking Ocean Beach that’s been passed down from surf generation
to surf generation.While the vastness ofThe Beach tends to divide the surf community into
numerous subcultures, there is nary a surfer west ofTwin Peaks that hasn’t spent time between
the walls of the Reich residence over the last 15 years, often in various states of intoxication.
The place oozes NorCal surf culture from its salt-encrusted pores, from the Brewer guns
slung in the rafters, to the numerous big-wave shots lining the walls, to the lingering sounds
of the Mermen and other surf bands that have played here over the years.WhenTom Curren
passes through town, this is where he stays.
Pete’s a quintessential Ocean Beach surfer.A big guy who doubles as a nationally
recognized lacrosse player, he’s remarkably nimble in the surf, but prefers larger waves to
the head-high-and-under days. He keeps a ten-foot-plus gun at the ready for the occasional
Mavericks session, but generally sticks to large Ocean Beach.
We’re having a beer one night at his place, warming ourselves by the fire after a
particularly chilly surf session, listening to reggae tunes and talking about the changes atThe
Beach over the last ten years.A transplant from Southern California, Pete is quick to point out
that, like many others who end up here, he’s not a “local” in the strict sense of the word. “The
people who come here and stay here are usually the ones who really love it,” he says. “They’re
willing to put up with the elements and the strong surf and the cold water. More than anything
else, they just love surfing.”
I ask Pete about his propensity to entertain.“It comes pretty naturally, I’ve always been a
highly social person; I love to throw parties,” he says.“My house is in an ideal location, right in the
middle of the beach on the Great Highway, so I really consider myself lucky to be here in this spot
and to be able to do that for all my friends in the surf community.”
This natural tendency is plainly evident as I rest my beer on a platform beneath a large stripper
pole that’s bolted down in the middle of his living room.“Left over from my last NewYear’s party,”
he laughs.“But to any woman who asks, remember, it’s a dance pole, not a stripper pole!”
The Activist
Mark Massara, an environmental attorney and Director of Sierra Club’s Coastal Programs, lives
a few doors down from Pete. Mark became famous in surfing and environmental circles when,
in the early ’90s, on behalf of the Surfrider Foundation, he fought and won a groundbreaking
settlement from two ocean-polluting pulp mills in Humboldt County, California.With blonde
hair streaming well past his shoulders, a preference for flip-flops, and a style that can only be
described as loose, Mark befits his reputation in the media as the “surfing lawyer.”And at age
43 (“28 if any women ask”), Mark is also in the midst of his Ocean Beach prime.
“When I first came to San Francisco, I couldn’t believe it,” says Mark.“I just could not believe
how impressive Ocean Beach was. For being an urban environment with a million people, it
represented wilderness to me in the same way that I thinkYosemite grabs climbers.”
The waves atThe Beach, unlike most surf spots, are noticeably absent of youth, and for
good reason. “It can be a very frustrating surfing experience if you’re under 25 and lack a lot
of years of build up and preparation,” Mark says.
“Most people start surfing young, at 10 or 12 years
old, and by the time they’re 25, it’s over! But for a
much smaller percentage of people, the attraction
of surfing grows as they get older, it becomes more
of a lifestyle. For people who are truly committed
to surfing, who want the thrill and power of larger
waves, Ocean Beach is a natural graduation point.
It’s no surprise that a lot of us 40-somethings have
ended up here.”
Like others, Mark reveres the power and
challenge ofThe Beach. “Ocean Beach is like a
kind of violent meditation,” he says. “I mean, I do
“If The Mind Can Conceive
The Body Can Achieve”
Beginning in the 1930s and continuing for several decades,
well-known health nut and exercise guru Jack LaLanne swam
at Ocean Beach regularly as part of his training. LaLanne would
swim by himself, often starting at Kelly’s Cove. “It was really tough
out there,” he recalls. “It was just me and the seals. The water
was damn cold, I’ll tell you.” Apparently, the waves, cold water,
and currents weren’t enough. “I had a boat, and I used to tow the
thing behind me, up and down the beach for a couple of hours.
That’s how I’d practice for my swims.”
LaLanne was famous for his grueling workout routines
and crazy fitness displays. On several occasions he swam from
Alcatraz Island to San Francisco – in handcuffs and shackles
– sometimes towing large boats behind him. Perhaps it’s fitting
then that LaLanne chose Ocean Beach as part of his training
regimen. The vast field of large surf, strong currents, and frigid
water was perfect to prepare him for his punishing stunts.
In 1958, at age 44, LaLanne “maneuvered” a paddleboard
from the Farallon Islands to San Francisco, a 30-mile, 9-1/2-
hour trip. Incredibly, LaLanne left the Farallons at midnight,
making most of the journey at night on an 11’ Jack O’Neill balsa
paddleboard created specifically for the trip.
Although LaLanne would later surf with the likes of Duke
Kahanamoku at Waikiki, as O’Neill tells the story, LaLanne
wasn’t the most accomplished on a surfboard at the time. “I was
amazed, because I know Jack hadn’t paddled much,” he says.
“I took the board up to him, where he was living on a boat in
Oakland. He was all enthused and put the board in the water and
jumped on, and he immediately fell off the other side! He didn’t
really know how to lie on the thing. I was just shocked that he
was able to do the paddle. He didn’t look like he’d ever been on
a surfboard before!”
MARKGORDON
LaLanne, always the showman, at the KGO-TV
studios after the paddle.
JACKLALANNE
TH E SU R F E R ’S PA T H 67
9. yoga and all that, which is great, but nothing beatsThe Beach for
the ultimate mind and body workout.”As for the frustrations, Mark
conveys a hint of masochism as he rationalizes: “I tell people that
you either grow to like the beatings or you’ll never have a good
time over the long haul here. Just like old-time boxers like to be hit
– you know, it just wakes them up and gets the adrenaline going
– Ocean Beach is kind of the same way for the surfers here.”
The Sage
You’d be hard pressed to find
a kinder surfing soul than Bill
Hickey, 69. Hickey was one
of the original Kelly’s Cove
miscreants, and one of the few
shapers to ever come out of San
Francisco. He is perhaps Ocean
Beach’s longest-standing and
most respected surf citizen.
“Surfing is what you do
when you go to the beach,”
he says, recalling values from
another era. “I’m a beach person. I go to the beach, and I surf.
Beach is the focus; that’s where it’s all happening.And that’s not
only when the waves are good, but all year round.”
“He’s a hero,” says Massara of Hickey. “That guy is just a
champion – so much goodwill, someone who will always put
everyone before himself.”
Hickey still shapes, and his boards are coveted collector’s
items, with their custom artwork and handmade fins. “Today’s
surfers don’t spend much time at the beach,” Bill laments.
“Usually they just drive up, check the surf, go out, and then split.
They’re not beach people.”
In his early surfing days, Hickey bailed off a wave at Kelly’s and
drove his head into the sand, fracturing three vertebrae in his neck
and knocking out several teeth. “I was in the hospital, in traction,”
says Hickey, “and Jack [O’Neill] came to see me, and he says,‘I’m
going to open up a surf shop, and I want you to come work for
me.’ I said,‘Jack, who the hell is going to buy the stuff?There’s only
ten surfers in the whole Bay Area!’Well, it’s a good thing I’m not a
prophet. But I did go to work for him, and I ran the shop for him
for a few years until I opened my own shop in ’64.”
The Ace
When you ask who the most skilled and revered surfer is at Ocean
Beach, all fingers point to a soft-spoken, unassuming carpenter
named Bill Bergerson. Formerly known as Peewee Bill (he was
CORBINPAGTER
Above -
Big and beautiful.
One surfer
admires the view
from the channel,
while the other
prepares to take a
deep breath.
WILLHENRY
68 TH E SU R F E R ’S PA T H
10. someone’s little brother), Bergerson is a surfer’s surfer, one
who’s humbly performed amazing feats in big and small waves
for the better part of four decades. He’s a son of San Francisco’s
Sunset District, educated in The City’s public school system from
kindergarten on through college, and one of the few surfers who
has made Ocean Beach his home for his entire surfing career.
“When I was a kid, I thought surfing big waves was crazy,”
laughs Bill. “I remember in high school, going to surf movies
and thinking, ‘Why would you want to ride a big wave, all it is
is a drop. You can’t do anything on those waves!’ Once I started
surfing The Beach, though, it became more of a challenge, and I
started surfing bigger and bigger waves.”
Stories of Bill’s big-wave exploits are legendary.There’s the
time in the mid-’80s when he jumped off the end of a temporary
pier south of Sloat Boulevard to get out in raging, triple-overhead
conditions. Or his solo sessions on huge, ugly days at outsideTaraval
Street. Or that big, clean day back in 1977, one Bill calls 10-12ft [he
measures waves by their backs], when he was out atVFWs with two
other surfers and they watched a giant set break on the outer bars
a few miles offshore. “We were like,‘Okay, get ready!’” he recalls.
“The first wave I let go by, and it was a full freight train, but it never
sectioned.The next one came, and it was just so intense. Bones, my
friend who charges hard, was like,‘I’ll give you a hundred bucks if
you go on this,’ and I said,‘I don’t even need the hundred bucks,
I’m going anyways!’” He managed to paddle into the wave, but
somewhere between getting to his feet and getting to the bottom,
he went airborne and cart-wheeled down the face. “That ate me
up for years afterwards,” he says. “I didn’t think I’d ever have an
opportunity for a wave like that again.”
Incredibly, in 2001, nearly 25 years later, he got a second
chance, when a similar swell hitThe Beach. “I went out atVFWs
again, and there were people out, but they didn’t really want any
part of those waves that day,” he says. “One of the exact same sets
came in, it broke way out on the outer bars, and I got into position
way away from everybody else. I had seen this before, I knew it
was going to swing really wide.And then there it was, the exact
same wave.This time I caught it, made the drop, and I was just
flying down the line for the longest way, going so fast. It finally
sectioned on me, but I was like,‘That was it, that was the wave of
my life,’ and I came in.”
The Grom
At 26 years of age,Andy Olive still qualifies as a grom at Ocean
Beach. In typical surf culture fashion (but rare inThe City), Olive
was raised on the shop floor of Wise Surfboards. “Andy is a sweet
kid,” says Dave Alexander. “We started him off when he was like 14
– he used to hang around and sweep the floor and just wanted to
be part of the gang. One day we just said,‘Why don’t we pay you?
You’re always here anyways.’ He’s not really a kid anymore, I guess,
but I still think of him like that.”
“Wise was a huge learning experience, just a positive-role-
model space,”Andy recalls. “It really helped me grow up … those
guys were so cool to me. In general, we look up to the older guys
because of the stuff they’ve been through, the primitive wetsuits and
equipment they used to surf with.The stories those guys have … half
of them have been in jail before.They’re just gnarlier than we are.”
Andy leads a group of young chargers who congregate around
the more performance-oriented waves of Kelly’s Cove, at the north
end ofThe Beach. “Down at Kellys, there’s just so much diversity,”
he says. “Super-hardcore gangsters, kids fresh out of San Quentin
(prison), guys on Harleys, graffiti artists, skaters … a whole mix.
So you go out and surf there, and then you come in to this unreal
setting, but everyone’s friends.”
Andy & Co. are featured in one of the only modern surf videos
to ever come out ofThe City, San FranPsycho: Wet andWreckless, which
chronicles in colorful fashion the surf debauchery that revolves
around Kelly’s Cove today.The film showcases a renaissance of San
Francisco surfing youth that’s emerged in the last few years, calling
to mind the Kelly’s crews of the ’60s.
Is This Fun?
It’s a weekday morning in early December, and I’m eyeing the
outside bar at Rivera Street. It doesn’t look huge, maybe 6-8ft faces
with a few bigger sets, but the wind’s offshore and I spy some
inviting peaks out the back … and there’s no one out.
I grab my 7’6” and race down to the shore, excited to drop
into a few empty walls.The inside is an unholy mess of churning
whitewater and swirling currents, and as I wade out towards the
shorepound, my first realization is that the paddle out is going to
be a little more difficult than I had anticipated. In the shallows, the
water is rushing towards shore like a river, and I can barely walk
against the current, let alone paddle. Consistent chest-deep walls of
whitewater repeatedly blast me towards the beach, and every time I
try and jump on my board to sprint paddle through the shorebreak,
I make zero ground. In fact, I move backwards.
I resort to the embarrassing but sometimes effective crab crawl,
ditching my board with each surge, diving underneath the wave,
and crawling along the bottom like a crustacean, hands and feet
clawing into the sand to hold ground. I struggle like this for more
than 20 minutes, but still make no progress. God,I hope no one’s watching
me. Finally, when I’m just about ready to give up, a ten-second
rip appears out of nowhere, sucks me out, and, just like that, I’m
through the inside.
The middle zone between inner and outer bars is deep water,
giving me plenty of time to plot my navigation through the outer
bar artillery zone. My next realization, as I approach the outside
ROYPAUL
Left -
Bill Bergerson,
VFWs, circa 1977.-
TH E SU R F E R ’S PA T H 69
11. bars, is that it’s bigger than I thought: 10-12ft faces easy, with
the occasional 15ft bomb. I begin to understand why there aren’t
many people out.The ocean goes seemingly calm so I paddle
deep and fast towards the outside. I’m now into the impact zone
and know I could start taking hits at any time. If a well-defined
reefbreak such as Uluwatu or Backdoor is like a laser-focused
rifle shot, the outer bars at Ocean Beach are more akin to a
shotgun blast scattering buckshot everywhere.You never know
where it’s going to hit.
Sure enough, as I paddle west, a large set begins to stack up
in front of me – three, maybe four waves deep – and I’m directly
in the line of fire.There’s not a lot I can do, save continuing to
paddle. So I keep stroking and hope for the best. I barely clear
the first wave, duck-diving my board through at mid-face, and
I know what’s waiting for me even before my head pokes out
the back.The next wave is already feathering, getting ready to
unload right in front of me.
I should note at this point that, although I enjoy challenging
myself at Ocean Beach, I’m no big-wave charger. I don’t wake
up in the morning frothing when the San Francisco buoy has
jumped up ten feet overnight, nor do I live to paddle out on the
biggest, scariest days. I’m normally a bit skittish on the larger
days, dodging clean-up sets and keeping a keen eye on the
horizon.There are plenty who surfThe Beach, however, who
do live for those days – the days that send mere mortals such as
myself racing for more sheltered ground.
The lip on the second wave begins to throw out directly in
front of me, and I scramble off my board and swim down, as
deep as I can get on such short notice. It’s not quite deep enough.
The wave explodes above me and pulls me back and upward
into the middle of the swirling chaos. Lungs aching, I scramble
through the turbulence towards a desperately needed breath of
air. Breaking through the foamy surface, I breach just in time to
fill my lungs and face another 15ft wall of water axing down
on my head. I dive down but only make it a few feet before the
plunging lip crashes down on me with a thunderous roar.This
time, I’m tossed around and dragged for what feels like minutes,
while the churning wave releases all the pent-up energy it’s
been saving up – seemingly just for me – during its 3,000-mile
journey across the Pacific.
Disoriented, I ineptly struggle again to the surface as the
whitewater loosens its grip.Thankfully, I’m spared a repeat
performance, and I slowly draw in my overstretched leash
to collect my board, while attempting to regain my senses. A
strong rip current now shuttles me out past breaking double to
triple-overhead waves – a blessing on a big day like this. Or is
it? A familiar feeling of dread pervades my thoughts, as I realize
I now have to actually turn around and drop into the jaws of
one of these unruly beasts … and risk going through the entire
process all over again. Do I really want to make it out the back
on a day like today?
Baghdad by the Bay
San Francisco has long attracted and inspired great writers
– Mark Twain, Jack London, Dashiel Hammett, Jack Kerouac,
Herb Caen … the list goes on. Similarly, Ocean Beach seems to
have inspired its own culture of surf literati, with the likes of
Above -
Andy Olive slips
under the curtain,
and looks towards
the future.
JACKWOLFORD
70 TH E SU R F E R ’S PA T H
12. Thinking Man’s Beach
Ocean Beach probably has more graduate degrees per square mile than any other stretch of
surfing coast in the world. Strange then that this same intellectual power doesn’t translate into
a more rational avoidance of beatings. One would think a higher educational level would lead to
more rational behavior, yet the opposite seems true.
These cerebral surfers are educated, intellectually curious, and seek mental and physical
challenges. They might have a doctorate in geology, or a degree in law, or treat cancer patients,
or write novels. What they share in common with their peers is a fascination with solving difficult
puzzles … and an apparent tolerance for cold-water drubbings.
A bio on the locals here reads like a Who’s Who list of masters and PhDs. Why then,
aren’t they in a classroom teaching somewhere? They seem intent instead on continuing their
own education – getting schooled if you will – at The Beach, the ultimate brainteaser for San
Francisco’s surfing intelligentsia.
Matt Warshaw, Dan Duane, Ben Marcus, Matt George, Evan Slater,
Steve Hawk, and others answering the call of The City’s icy waves
over the years. Perhaps the vast scale of The Beach gives rise to the
poetic dreams and dark nightmares that stir a writer’s soul. Or,
maybe the intellectually curious are simply drawn to the constant
challenge it provides.
“I really moved here [to San Francisco] for everything else
about being here,” admits Dan Duane, author of Caught Inside:A
Surfer’sYear on the California Coast. “But I fell in love with The Beach,
and now I wouldn’t trade it for anything.” As for its challenging
nature, Duane finds it to his liking. “I remember throwing up
my hands a few times and just saying,‘Fuck this place. I hate this
place!’ because of the struggle to get outside. Or, it’d take me a
half hour to get out, I’d spend 40 minutes dodging bombs, then
finally get a wave, and it’d close out on me, and I’d get blown
to the beach and have to start all over again. But that all kind of
suits my temperament, to tell the truth. I don’t know, maybe it just
takes a little bit of imagination to love it here.”
Imagination ... or masochism?That might depend on the eye of
the beholder. “I love that wild, unpredictable, ever-changing aspect,”
Duane continues. “I like having to fight my way to get out there. It’s
like back country skiing or something – you earn every ride.”
Denial
I’m standing in the parking lot at Sloat Boulevard with several others
on a large day in January. Sloat tends to be a congregating point on
the bigger swells, as much for its social commentary and colorful
spectating as for its theoretical advantage in allowing for an easier
paddle out.There is a small handful of surfers who have made it
out the back, but most are getting categorically denied.The Beach is
littered with dejected surfers trudging back up the sand after being
repelled by relentless walls of whitewater.
Various “oohs” and “ahs” are uttered in response to waves
attempted out in the line-up, as observations are shared on the
currents and progress of different paddlers.While mockery is part
of the game, it’s normally conveyed in a respectful, light-hearted
manner. Everyone knows they themselves could easily be the paddlers
so abused. In fact, everyone has been one of the paddlers!
I flash back to a surfing art exhibit I attended a few years ago.
I’m standing in the midst of the hallways of theYerba Buena Center
for the Arts in downtown San Francisco, transfixed by a video
installation. On screen a lone surfer is stuck in the shorebreak
at Ocean Beach, being mercilessly pounded by row after row
of whitewater.The surfer has given up trying to paddle, has
abandoned his board, and is attempting to dive and swim under
each wave, dragging his tethered board behind.The clip is running
over and over as an endless loop, but the surfer’s struggle might as
well be in real-time.
That looks like me! I lean closer, and it indeed could be me: black
wetsuit, white board, the hapless way the guy keeps diving …
over and over … reminding me of numerous times I’ve been
exactly there. Did somebody catch me on video?
I scan the room, as if to be sure no one identifies me as the
pathetic aquanaut, and notice several other surfers are mesmerized
as well, and I realize they’re all wondering the same thing: Is it me?
Shangri-La?
It’s mid-February, and Ocean Beach is having one of its rare, sustained
periods of organized swell and clean conditions. High pressure
dominates most of California, and northeast winds are screaming over
the Oakland hills and out into the Pacific, blowing straight offshore
atThe Beach from dawn‘til dusk, as a moderate-sized, long-period
swell marches in from a distant storm in the northwest Pacific.
After an extended surf session, I wander down to Java Beach
Café, one of only a few commercial enterprises along the entire
length ofThe Beach.The neighborhood is full of giddy, sated surfers
who look like they’re riding a weeklong heroin binge.They display
the telling signs, which (along with high worker absenteeism)
are the earmarks of an honest-to-goodness Ocean Beach run:
suspiciously tanned faces, red eyes (from strong offshore spray and
possible post-surf celebration), tired arms.
But as quickly and surely as elation sweeps the collective
psyche of the San Francisco surf tribe, so too will come the painful
withdrawals amidst the ensuing weeks of howling onshore winds,
disorganized swell, too much swell, not enough swell, tides too
high, tides too low … in other words, shitty surf. Surf so bad, it can
cause even the most optimistic surfer to sink beneath the onslaught.
This is the heaven-and-hell dichotomy that drives many away
from Ocean Beach.Yet it is in the very midst of this turmoil that
some are able to seek and find their surfing salvation.The Beach is
many things to many people: a wilderness, an escape, a nemesis,
and, yes, at times, possibly even a savior.As Mark Massara says, it’s
“the ultimate violent meditation.”
Perhaps Ryan Seelbach sums it up best.When asked what
he loves most about surfing here, he mulls it over and says this:
“There’re so many things that piss me off on a daily basis out here:
the wind, the fog, the dreariness, the volatile surf. But that’s also
what makes it what it is. I guess then the attraction of Ocean Beach
to me is its beautiful ugliness.”
What’s not to love about that?
When not taking sets on the head at OB,Dean LaTourrette writes for numerous
publications and runs a small press called LeisureTeam Productions (www.
leisureteam.com).He recently released his second book,Time Off!The Upside to
Downtime,which is all about how and why to take breaks from work – a topic
most surfers know something about.
TH E SU R F E R ’S PA T H 71