Using social media in business development - ethical and legal considerations

1. McCarthy Tétrault LLP / mccarthy.ca
Ethical and Efficient Ways to Use Social
Networking in Business Development
Ontario Bar Association
TECHxpo 2013
Barry B. Sookman
bsookman@mccarthy.ca
416-601-7949 September 30, 2013
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2. McCarthy Tétrault LLP / mccarthy.ca
Why lawyers use social media?
¬ Information
¬ Connectedness
¬ Currency
¬ Reach
¬ Multi-directional interactions
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3. McCarthy Tétrault LLP / mccarthy.ca
Information
¬ What information:
¬ legal developments; industry information; information
about or affecting clients, e.g., a case or matter for
clients; information about others; news and other
developments
¬ Major difference from traditional media is:
¬ timeliness, quantity, choice, perspective, reach
¬ Twitter, rss feeds from webs sites, blogs and news
services
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4. McCarthy Tétrault LLP / mccarthy.ca
Connectedness
¬ Who:
¬ organizations, people and places
¬ clients
¬ colleagues, friends, communities, family and others
¬ Differences from other ways of connecting
¬ immediacy
¬ global, viral, ubiquitous
¬ often open, public and permanent
¬ multi-directional and interactive
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Law Society Website
Law Society of British Columbia http://www.lawsociety.bc.ca/docs/practice/resources/policy_social-media.pdf
Law Society of Upper Canada (LSUC) (Podcast Transcript) http://www.lsuc.on.ca/For-Lawyers/Manage-Your-Practice/Confidentiality/Technology-Practice-
LSUC Marketing Legal Services via Social Media
LSUC Ethical Considerations in an Age of Technology
http://www.lsuc.on.ca/MarketingLegalServicesviaSocialMedia/
http://ecom.lsuc.on.ca/cpd/product.jsp?id=cle11-0100300
Law Society of England and Wales (UK) http://www.lawsociety.org.uk/advice/practice-notes/social-media/
New Zealand Law Society http://www.lawsociety.org.nz/lawtalk/lawtalk-archives/issue-812/social-medias-legal-criteria
Law Society of New South Wales http://www.lawsociety.com.au/ForSolictors/CareerHub/EssentialSkills/CareerSkills/Articles/Twe
Law Society of Scotland http://www.lawscot.org.uk/rules-and-guidance/section-e/division-b-the-management-
of-files,-papers-and-information/advice-and-information/social-media-%E2%80%93-
advice-and-information-for-the-legal-profession
Law Society of South Africa http://www.lssa.org.za/upload/LSSA%20Introduction%20to%20Social
%20Media_Legal%20Implications%20for%20SA%20Law%20Firms%20and%20draft
%20policy%20December%202012.pdf
New York State Bar Association http://www.nysba.org/AM/Template.cfm?
Section=About_NYSBA&ContentID=66612&template=/CM/ContentDisplay.cfm
International Bar Association (Study on impact of social
media and recommendations)
http://www.ibanet.org/Committees/Divisions/Legal_Practice/Impact_of_OSN_on_Lega
lPractice/Impact_of_OSN_Home.aspx
LAWPRO – Professional Indemnity Company. http://www.practicepro.ca/LAWPROMag/SocialMediaPitfalls.pdf

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