The store is located in Bandra, Mumbai and has strengths such as its location, visibility from the street, and loyal customer base. However, it suffers from weaknesses like a lack of promotion and low foot traffic. Sales were highest in May but lowest in February. Key product categories like LCDs/LEDs, laptops, and cameras had varying sales numbers month-to-month. The store aims to improve promotion and cover the local area to take advantage of opportunities to become the best store in Bandra. Threats include competition from other electronics stores.