Soho Thoughts On Brands 2009

The document discusses 4 thoughts on future brands and advertising: 1) Current advertising says "My Way or the High Way" but will change to "Your way or No Way", 2) In 2015, consumers will be marketers trading personal brands over social networks, 3) Future brands will have fans instead of clients, 4) Personal brands will become the collective brand of the future. It also provides contact information for Soho - Social Media Consultancy Ltd., an international agency of social media and marketing specialists.