EFOR Endüstriyel Tesisler Montaj İmalat ve İnşaat A.Ş., enerji sektöründe üretim yapan termik, doğalgaz, hidroelektrik santralleri ve büyük sanayi tesislerinin ihtiyaç duydukları
• Basınçlı ve basınçsız birimler,
• Çelik yapılar,
• İnşaat ve
• Rehabilitasyon
konularında imalat, komple montaj, de-montaj, mühendislik ve devreye alma hizmetlerini kısa sürede, kaliteli ve ucuza gerçekleştirerek, müşterilerine kusursuz ve memnuniyet verici bir hizmet sağlamak amacı ile, 1998 yılında Ankara’da kurulmuştur.
Mali Tablolar Analizi - Yataş Yatak ve Yorgan San. Tic. A.Ş.Gamze Saba
Yataş Yatak ve Yorgan San. Tic. A.Ş’nin 1 Ocak-31 Aralık 2010 ve 1 Ocak-31 Aralık 2011 yılları arasındaki bilanço, gelir tablosu, dikey yüzde ve oran analizlerini içeren yorumlar.
EFOR Endüstriyel Tesisler Montaj İmalat ve İnşaat A.Ş., enerji sektöründe üretim yapan termik, doğalgaz, hidroelektrik santralleri ve büyük sanayi tesislerinin ihtiyaç duydukları
• Basınçlı ve basınçsız birimler,
• Çelik yapılar,
• İnşaat ve
• Rehabilitasyon
konularında imalat, komple montaj, de-montaj, mühendislik ve devreye alma hizmetlerini kısa sürede, kaliteli ve ucuza gerçekleştirerek, müşterilerine kusursuz ve memnuniyet verici bir hizmet sağlamak amacı ile, 1998 yılında Ankara’da kurulmuştur.
Mali Tablolar Analizi - Yataş Yatak ve Yorgan San. Tic. A.Ş.Gamze Saba
Yataş Yatak ve Yorgan San. Tic. A.Ş’nin 1 Ocak-31 Aralık 2010 ve 1 Ocak-31 Aralık 2011 yılları arasındaki bilanço, gelir tablosu, dikey yüzde ve oran analizlerini içeren yorumlar.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. ÖZET
Şişecam Türkiye şirketler topluluğu…
•
1935 yılında Türkiye İş Bankası tarafından kuruldu.
•
Faaliyet alanları : Düzcam , Cam Ambalaj, Cam Ev Eşyası ve Kimyasallar
•
13 ülkede yatırımlar: Türkiye, Rusya, Bulgaristan, Mısır, Gürcistan, Bosna
Hersek, Romanya, Ukrayna, İtalya, Almanya, Slovakya, Macaristan ve
hindistan,150 ülkeye ihracat
•
Yıllık 3.7 milyon ton cam ve 1.98 milyon ton soda külü üretimi
•
Piyasa Değeri 2.2 milyar dolar (Kasım2013), hisselerinin 28%’i halka açık olup
SISE.IS) BIST’de işlem görmekte, %72’si ise Türkiye İş Bankası’na aittir.
•
3 milyar USD’ı aşan yıllık satış hacmi
3
4. ŞİŞECAM İÇİNDE KİMYASALLAR
Konsolide Şişecam Satışları içinde Soda
Sanayii A.Ş. Satışlarının Payı
US$ 549 mio
24,0%
76,0%
Kimyasallar Grubu satışları, Şişecam toplam
konsolide satışlarının %29,6’sını oluşturmaktadır.
Soda Sanayii A.Ş., Kimyasallar Grubu içindeki en
büyük firma olup satışları, Şişecam toplam
satışlarının %24’ü kadardır.
3Ç-2013 Konsolide Şişecam FAVÖK
içerisinde Soda Sanayii A.Ş. Payı
US$ 1.741
mio
Soda Sanayii
Şişecam (diğer)
US$ 121 mio
28,2%
71,8%
Soda Sanayii
Şişecam (diğer)
US$ 308 mio
4
5. SODA SANAYİİ
Soda Sanayii -soda, krom bileşenleri ve türevleri üretimini yapan –
Şişecam’ın en büyük firmalarından biridir.
Avrupa’da 4., dünya çapında ise 10. en büyük soda üreticisidir. Soda Sanayii
dünyanın lider Sodyum Dikromat ve Bazik Krom Sülfat üreticisi konumundadır.
90%’ı Şişecam ve grup firmalarına ait olup, %10’u BIST’e kotedir ve SODA adıyla
işlem görmektedir. (14 Kasım 2013 tarihi itibariyle piyasa değeri 608 milyon $’
dır.)
Türkiye, Bosna Hersek ve Bulgaristan üretim tesislerinin toplam soda üretimi
yılda 1.98 milyon ton’ dur.
5
6. TARİHSEL GELİŞİMİ
1969-1975
1979-1984
1986
1996-1997
2000
1969 yılında kurulan Soda Sanayii’nde üretim 1975 yılında başlamıştır.
Kromsan 1979 yılında kurulmuştur ve üretim 1984 yılında başlamıştır.
Soda Sanayii ve Kromsan birleşmiştir.
1996 yılında Şişecam Grubu ve Italyan Cromital SpA firmalarının ortaklığında
Oxyvit firması kurulmuş olup, 1997 yılında Bulgaristan’daki Soda üretim
tesisinde Solvay ile üretim ortaklığı kurulmuştur.
Soda Sanayii halka arz edilmiştir.
2005-2006
2005 yılında İtalya’da Cromital SpA ile ortaklık kurulmuştur. 2006 yılında
Bosna-Hersek’teki Soda Lukavac’ın çoğunluk hisseleri satın alınmıştır.
2008-2011
2008 yılında T.İş Bankası’ndan Asmaş’ın %82,53 hissesi Satın alınmıştır. 2011’de
Cromital’in geri kalan %50’lik hissesi Soda Sanayii tarafından satın alınmıştır.
2012
Mersin 252 MW kojenerasyon tesisi Soda Sanayii bünyesine katılmıştır.
6
7. VİZYON & STRATEJİ
VİZYON
• Dünyanın önde gelen soda tedarikçileri arasında yer alan Soda
Sanayii, soda sektöründe bu konumunu güçlendirmeyi
hedeflemekte; krom kimyasallarında ise faaliyet gösterdiği
tüm ürün gruplarında lider pozisyonunu güçlendirerek
sürdürmeyi hedeflemektedir.
STRATEJİ
• Sürdürülebilir ve karlı büyüme
• Sektörün önde gelen oyuncuları arasında konumumuzu
güçlendirme
• Coğrafi yayılım
• Sürekli maliyet düşürmeyle karlılığın desteklenmesi
• Ürün portföyünü katma değeri yüksek ürünlerle geliştirme
• Müşterileri için güvenilir çözüm ortaklığı
7
8. TRONA REZERVLERİ
Trona, tabiatta doğal olarak bulunan soda minerallerinden en
yaygın olanıdır.
Dünyada bilinen trona rezervleri;
• Wyoming’teki (ABD) Green River Formasyonu
• Beypazarı’ndaki(Türkiye) Hırka Formasyonu
• Wusheng’teki (Çin) Wulidui Formasyonu
Soda içeren güncel alkalin göl ve playalar;
•
•
•
•
Searles Gölü (ABD)
Magadi Gölü (Kenya)
San Cristobal (Meksika) Ecatepec'teki Texcoco Gölü
Sua Pan Playası (Botswana)
8
9. ÜRETİM ÇEŞİTLERİ
Doğal Soda Külü: Trona cevherinden, sodyum
karbonatça zengin salamuralardan veya yüzeysel
mineralizasyondan elde edilen soda külüdür. Dünyadaki
soda üretimin 1/3’ü trona madeninden
karsılanmaktadır.
Sentetik Soda Külü : Basta Solvay Prosesi olmak üzere
kimyasal prosesler ile üretilen soda külüdür.
9
10. SODA SANAYİİ ÜRÜNLERİ
Hammadde olarak kullanıldığı alanlar:
Soda Külü :
• Ağır Soda
• Hafif Soda
• Sodyum Bikarbonat
•
•
•
•
•
•
Cam
Deterjan
Kimyasallar
Gıda
Hammadde
Tekstil
10
11. DÜNYA SODA VE KROM KİMYASALLARI
PİYASASINDAKİ KONUMU
Yıllık Satış Dağılımı (%)*
Yurt içi
Yurt dışı
Soda **
42
58
Krom Kimyasalları ***
17
83
Dünya Sıralaması
Avrupa
Dünya
Soda
4
10
Krom Kimyasalları
1
1
(*) Eylül 2013itibariyle
(**) Topluluk içi satışlar dahil
(***) Bazik Krom Sülfat
11
12. REKABET AVANTAJLARI
•
•
•
•
•
•
•
•
Güçlü teknolojik know-how
Finansal güç
Gelişen piyasalarda pazar yaratabilme deneyimi
Geniş dağıtım kanalları
Sürekli yüksek kaliteli ürün ve hizmetler
Deneyimli ve nitelikli teknik ekipler
Soda üretimi için gerekli hammadde tedarikine sahip olmak,
Çevre dostu uygulamalar ve yüksek İş sağlığı ve güvenliği
performansı
Soda Sanayii dünyanın en güvenilir tedarikçilerinden biridir.
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13. SODA SANAYİİ
ORGANİZASYON YAPISI
SODA SANAYİİ A.Ş.
TÜRKİYE
OXYVİT
KİMYA
SAN&TİC
A.Ş.
BOSNA
HERSEK
Ş/C SODA
LUKAVAC
D.O.O
ASMAŞ AĞIR SANAYİ
MAKİNALARI A.Ş.
İTALYA
CROMİTAL
S.P.A
BULGARİSTAN
Ş/C
BULGARİA
LTD
ÇİN
AVUSTURYA
Ş/C
SHANGHAİ
SOLVAY
Ş/C
HOLDİN
G A.G.
DOST GAZ
DEPOLAMA A.Ş.
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15. KÜRESEL SODA
SEKTÖR DİNAMİKLERİ
Küresel Soda Tüketimi
Madencilik; 5%
Diğer Cam
Ürünleri; 6%
BDT & Baltık
Ülkeleri; 8%
Orta Doğu &
Afrika; 4%
Hindistan; 6%
Segment Bazında Küresel Soda Tüketimi
Kimyasallar;
10%
Kuzey Doğu
Asya; 44%
Avrupa; 15%
Kağıt;
1%
Cam
Ambalaj;
23%
Diğer; 13%
Düzcam; 28%
K. Amerika;
12%
G. Amerika;
Güney Doğu
4%
STTP, Sabun ve
Deterjan; 14%
• Yıllık soda üretimi 54 milyon ton olup, yaklaşık %28’i düz cam segmenti
tarafından tüketilmektedir.
• Çin, en büyük soda üreticisidir.
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17. KÜRESEL SODA RAKİPLERİ
VE KAPASİTELERİ (milyon ton)
Kuzey Amerika
Solvay 2,5
TATA 2,7
OCI 2,8
FMC 3,7
Batı Avrupa
Ciech 0,6
TATA 1
Solvay 4,1
Doğu Avrupa ve BDT
Crimean Soda 0,8
Eti Soda 1,1
Solvay 1,1
Ciech 1,5
Şişecam 1,98
Sterlitamak 2,1
Orta Doğu ve Afrika Asya Pasifik
TATA 1
TATA 0,7
Bohai 1,7
Solvay 0,1
Hubei 1,8 Tangshan 2 Shandong 3
Dünya soda talebi yıllık ortalama %3-4 oranında büyümektedir.
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18. SODA SANAYİİ SODA ÜRETİMİ
1.898
2.000
1.702
1.800
1.600
1.400
1.154
1.383 1.448 1.304
%67
%65
%75
1.313
%67
1.200
Bin Ton 1.000
800
1.816
1.480
%64 %60
%59 %65
%69
600
400
200
%36 %40 %41 %35
%33 %35 %31 %33
%25
0
2006
2007
2008
2009
2010
Yurtdışında Yapılan
Üretim
2011
2012
2012 Q3
2013 Q3
Yerel Üretim
• Bulgaristan ve Bosna’da kurulan ortaklıklarla yerel kaynaklı olmayan
üretimin toplam üretime katkısı önemli ölçüde arttırılmıştır.
• 2013’ün 3. çeyreğinde, toplam soda üretiminin %35’i yurt dışı tesislerde
gerçekleştirilmiştir.
18
19. SODA SANAYİİ SATIŞLARI
Soda Satışlarının Coğrafi Dağılımı
Orta Doğu
5%
Kuzey Afrika
11%
Yurtiçi
40%
Avrupa
42%
Afrika
1%
Asya
1%
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20. ÖNEMLİ YATIRIM KALEMLERİ
• Yıllık 70 bin ton ek soda külü kapasite artırım projesi
tamamlanmıştır.
• Yıllık 35 bin tonluk ek Sodyum Bikarbonat kapasite
artırımı projesi devam etmektedir.
• Enerji tasarrufu sağlamak adına kurulmakta olan yeni
buhar türbinlerinin inşası devam etmektedir.
• Krom Fabrikası kapasite artırımı projesi
tamamlanmıştır.
20
21. TEKNOLOJİ VE ÇEVRE
Soda Sanayii tüm faaliyetlerinin yönetiminde, yüksek düzeyde çevreye
duyarlılık aynı zamanda hem müşterilerinin hem de çalışanlarının sağlık
ve güvenliklerini sağlama prensiplerini benimsemektedir.
Soda Sanayii, her türlü kaynağın optimal kullanımı sağlayan, yasal
gerekliliklerle uyumlu ve küresel kimyasal endüstrinin Üçlü Sorumluluk
programının
ilkelerini
desteleyen
mevcut en iyi teknolojiyi
kullanmaktadır.
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