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How Miami New Times and New Times Broward Palm-Beach
Adapted to Social Media to Remain Relevant
•Miami New Times acquired in 1987
by New Times Media
•In 1997, New Times Broward-Palm
Beach split off from Miami New Times
•In 2005 New Times Media acquired
Village Voice Media to create a chain
of 17 alternative newspapers
•In 2012 Village Voice Media was
acquired by Voice Media Group and is
now headquartered in Denver, CO
•There are currently 11 papers in the
chain: Village Voice, LA Weekly,
Denver Westword, Phoenix New
Times, Houston Press, Dallas
Observer, Riverfront Times, Miami
New Times, Minneapolis City Pages,
New Times Broward-Palm Beach, and
OC Weekly
• Miami New Times and New Times Broward-Palm Beach
offices are located in the Wynwood Building
• Circulation: 66, 462 for MNT, 47,480 NTBPB
• New issues released every Thursday, free
• Miami New Times has four online blogs: Riptide (News),
Cultist (Culture), Short Order (Food), and Crossfade (Music)
• New Times Broward-Palm Beach has three: The Daily Pulp
(News), Clean Plate (Food), and County Grind (Music)
• Blogs were created in
the early 2000s
• Online advertising
brought in extra revenue
• Weekly page views are
measured by Chartbeat
and Google Analytics
• At weekly Monday copy
meeting, web editors
review numbers to
editorial staff and staff
members inform web
editors of upcoming
stories
Web editors
There is one Director of Web Content and Traffic
for the chain (formerly Keith Plocek in process
of being replaced)
“This position combines journalism with social
media marketing and analytical date
management to increase the audience for
New Times on its desktop and mobile
applications,” MNT web editor Jose Duran
says
Responsibilities include: assign and editing photo
slideshows, working with freelancers, and
collaborating with blog editors. Also manage
the paper’s several social media accounts and
is expected to write compelling headlines.
Miami New Times web editor is Jose Duran (33
y/o, University of Florida journalism grad)
New Times Broward Palm Beach web editor is
Ryan Pfeffer (23 y/o Florida State University
Editing and Media grad)
• Likes: 50, 231 MNT, 10,0021 NTBPB
• Web editors post every 30 minutes, include
photo, and writes interesting blurb (at first it
was four or five stories a day, then one an
hour)
• Chooses blogs that people will want to share
with friends and are not too salacious or
offensive to make people “unlike” the page
• Facebook is second-largest source of
pageviews (after Google)
• Followers: 55.6K MNT, 12.2K NTBPB
• Web editors Tweet stories every 15 minutes, use bit.ly, and retweet
journalists
• Blogs about corruption and activism do best on Twitter
• Marketing reps manage the Instagram account
• Followers: 2,947 MNT, 483 NTBPB
All papers in VVM have mobile apps (which are free to download), however,
Miami New Times’ app has highest use:
App is rated 17+, requires IOS 5.0 or later, and is compatible with iPhone,
iPad, and iPod touch
The importance of a good headline:
• Reporters use
social media to
research people
• Most-viewed blog
of 2013 was of
embeded Tweets
of a drunk driver
before crash (over
2M clicks)
• All staff writers and bloggers have Twitter accts, and share stories on their
personal Facebook
• Blogs have writer’s Twitter handle at end
Top five blogs of the year
(4.08M total):
1. John Martinez, Alligator
Wrestler Dies at Age 30
(113K)
2. Kayla Mendoza’s Family
Finally Speaks (90K)
3. Florida Man Has His Penis
Sliced Off in Temp-Job
Accident (79K)
4. Love Psychic Predicts
New Anus Tattoo Trend
(48K)
5. Taylor Chapman, Local
Racist Who Hates
Dunkin Donuts, Is
Engaged to a Criminal
(45K)

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Social Media Final

  • 1. How Miami New Times and New Times Broward Palm-Beach Adapted to Social Media to Remain Relevant
  • 2. •Miami New Times acquired in 1987 by New Times Media •In 1997, New Times Broward-Palm Beach split off from Miami New Times •In 2005 New Times Media acquired Village Voice Media to create a chain of 17 alternative newspapers •In 2012 Village Voice Media was acquired by Voice Media Group and is now headquartered in Denver, CO •There are currently 11 papers in the chain: Village Voice, LA Weekly, Denver Westword, Phoenix New Times, Houston Press, Dallas Observer, Riverfront Times, Miami New Times, Minneapolis City Pages, New Times Broward-Palm Beach, and OC Weekly
  • 3. • Miami New Times and New Times Broward-Palm Beach offices are located in the Wynwood Building • Circulation: 66, 462 for MNT, 47,480 NTBPB • New issues released every Thursday, free • Miami New Times has four online blogs: Riptide (News), Cultist (Culture), Short Order (Food), and Crossfade (Music) • New Times Broward-Palm Beach has three: The Daily Pulp (News), Clean Plate (Food), and County Grind (Music)
  • 4. • Blogs were created in the early 2000s • Online advertising brought in extra revenue • Weekly page views are measured by Chartbeat and Google Analytics • At weekly Monday copy meeting, web editors review numbers to editorial staff and staff members inform web editors of upcoming stories
  • 5.
  • 6. Web editors There is one Director of Web Content and Traffic for the chain (formerly Keith Plocek in process of being replaced) “This position combines journalism with social media marketing and analytical date management to increase the audience for New Times on its desktop and mobile applications,” MNT web editor Jose Duran says Responsibilities include: assign and editing photo slideshows, working with freelancers, and collaborating with blog editors. Also manage the paper’s several social media accounts and is expected to write compelling headlines. Miami New Times web editor is Jose Duran (33 y/o, University of Florida journalism grad) New Times Broward Palm Beach web editor is Ryan Pfeffer (23 y/o Florida State University Editing and Media grad)
  • 7. • Likes: 50, 231 MNT, 10,0021 NTBPB • Web editors post every 30 minutes, include photo, and writes interesting blurb (at first it was four or five stories a day, then one an hour) • Chooses blogs that people will want to share with friends and are not too salacious or offensive to make people “unlike” the page • Facebook is second-largest source of pageviews (after Google)
  • 8. • Followers: 55.6K MNT, 12.2K NTBPB • Web editors Tweet stories every 15 minutes, use bit.ly, and retweet journalists • Blogs about corruption and activism do best on Twitter
  • 9. • Marketing reps manage the Instagram account • Followers: 2,947 MNT, 483 NTBPB
  • 10. All papers in VVM have mobile apps (which are free to download), however, Miami New Times’ app has highest use: App is rated 17+, requires IOS 5.0 or later, and is compatible with iPhone, iPad, and iPod touch
  • 11. The importance of a good headline:
  • 12. • Reporters use social media to research people • Most-viewed blog of 2013 was of embeded Tweets of a drunk driver before crash (over 2M clicks)
  • 13. • All staff writers and bloggers have Twitter accts, and share stories on their personal Facebook • Blogs have writer’s Twitter handle at end
  • 14. Top five blogs of the year (4.08M total): 1. John Martinez, Alligator Wrestler Dies at Age 30 (113K) 2. Kayla Mendoza’s Family Finally Speaks (90K) 3. Florida Man Has His Penis Sliced Off in Temp-Job Accident (79K) 4. Love Psychic Predicts New Anus Tattoo Trend (48K) 5. Taylor Chapman, Local Racist Who Hates Dunkin Donuts, Is Engaged to a Criminal (45K)