The social media campaign aims to raise awareness among Gen Z about the ACC and its member schools in order to increase enrollment and international students. It will use a profile picture contest on social media as an example activity. Success will be measured by engagement metrics like tweets, retweets, likes, shares and video views which contribute to overall impressions, as well as increased interest in the institutions.

1. Social Media Campaign

2. Campaign Objective
ToraiseawarenessamongstGenZ
abouttheACCandmemberschoolssoasto
increaseenrollmentand
internationalstudents.

3. The Campaign

4. Social Media Profile Picture

5. Contest Example

6. Measurement
Tweets
Re-tweets
Favorites
Likes
Shares
Video Views
Increased Institution Interest
All contributing to IMPRESSIONS!

7. ARE YOU ACC?
#WeAreACC