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Theater op de Markt
         &
   Sociale Media




            5 juni 2012, Pieter-Jan Vandenreyken
Waarom Sociale Media?


“Social media is about bringing people
    together. Why not use it to bring
    people together at your event?”
Voordelen
 Interactie
    Intussen populairder dan mail
    Meeste tijd aan besteden
    Het medium bij uitstek voor interactie


 Communicatie
    Nieuwe mond-aan-mond reclame
    25 % ‘User Generated Content’
    Festival ter sprake
Voordelen
 Betrokkenheid
    Eenvoudige manier contacten leggen
    Band tussen festival en bezoekers
    Bezoeker staat altijd centraal


 Gratis
    Geen kosten
    Wel tijd en energie
Analyse website
 Twitter
Analyse website
 Facebook
Analyse website
 Conclusie
   Één eerste indruk
   Visuals zijn belangrijker dan content
   DaDa Design  Cover foto + profielfoto
Andere festivals
 Theater op de Markt
    121 volgers


 Theater aan Zee
    1697 volgers


 Het Theaterfestival
    3012 volgers
Huidige situatie TodM’12
Bekendmaking
 Facebook Dommelhof
 Facebook voorgaande edities TodM
 Blog Dommelhof
 Internetgazet
 Website TodM
 Programmaboekje
 Vermeldingen tijdens festival?
 Andere suggesties?
Strategie: voor festival
 Spanning opbouwen
   Nieuwe namen
   Aftellen naar gebeurtenissen
Strategie: voor festival
 Publiek warm maken
    Quotes
   “Terra Nova toont de toekomst van theater” De Standaard
    Weetjes
   “Wist je dat de voorstelling ‘Mobile Homme’
   van Transe Express te zien was op elk continent”


 Slechte reacties vermijden
    Anticiperen op voorhand
Strategie: voor festival
 Opbouw festival in beeld
    Tenten, wimpels, constructies enz.


 Reactie uitlokken
    Korte mededelingen
   “Theater op de Markt ‘10 lokte 110.000 kijklustigen.
   Verpulvert deze editie alle records?”


 Andere suggesties?
Strategie: tijdens festival
 Voorstellingen aanprijzen
    Wees erbij! Aanrader! Niet te missen!


 In de kijker
    Recensie of kort tekstje


 Verslagen
Strategie: tijdens festival
 Aanmoedigen voor beeldmateriaal
 Vandaag gezien




 Andere suggesties?
Strategie: na festival
 Vragen stellen
   “wie zou u graag terug zien op
   een volgende editie van Theater op de Markt?”

   “Wat vond u het hoogtepunt
   van het festival?”

   “Welke voorstelling heeft u het meest
   ontroerd/ het hardst doen lachen?”
Strategie: na festival
 In de media

                                  “110 000 bezoekers genieten
                                     van theater op de markt” HBVL




“Theater op de markt lokt
110 000 bezoekers” De Standaard
Strategie: na festival
 Fotoalbums op Flickr

 Andere suggesties?
Crisiscommunicatie
 Na Pukkelpopdrama 
  stijgende aandacht voor sociale media
      het ‘weer’ blijft belangrijke factor




    Andere mogelijke problemen
        Technische problemen
        Verkeerschaos
        Problemen tijdens festival
Toekomst
 QR-codes op communicatiedragers
 Adverteren op Facebook
“Leiders van de toekomst zijn
   meesters in conversaties”
           Wilco Turnhout




                            5 juni 2012, Pieter-Jan Vandenreyken

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Sociale Media TodM 2012

  • 1. Theater op de Markt & Sociale Media 5 juni 2012, Pieter-Jan Vandenreyken
  • 2. Waarom Sociale Media? “Social media is about bringing people together. Why not use it to bring people together at your event?”
  • 3. Voordelen  Interactie  Intussen populairder dan mail  Meeste tijd aan besteden  Het medium bij uitstek voor interactie  Communicatie  Nieuwe mond-aan-mond reclame  25 % ‘User Generated Content’  Festival ter sprake
  • 4. Voordelen  Betrokkenheid  Eenvoudige manier contacten leggen  Band tussen festival en bezoekers  Bezoeker staat altijd centraal  Gratis  Geen kosten  Wel tijd en energie
  • 7. Analyse website  Conclusie  Één eerste indruk  Visuals zijn belangrijker dan content  DaDa Design  Cover foto + profielfoto
  • 8. Andere festivals  Theater op de Markt  121 volgers  Theater aan Zee  1697 volgers  Het Theaterfestival  3012 volgers
  • 10. Bekendmaking  Facebook Dommelhof  Facebook voorgaande edities TodM  Blog Dommelhof  Internetgazet  Website TodM  Programmaboekje  Vermeldingen tijdens festival?  Andere suggesties?
  • 11. Strategie: voor festival  Spanning opbouwen  Nieuwe namen  Aftellen naar gebeurtenissen
  • 12. Strategie: voor festival  Publiek warm maken  Quotes “Terra Nova toont de toekomst van theater” De Standaard  Weetjes “Wist je dat de voorstelling ‘Mobile Homme’ van Transe Express te zien was op elk continent”  Slechte reacties vermijden  Anticiperen op voorhand
  • 13. Strategie: voor festival  Opbouw festival in beeld  Tenten, wimpels, constructies enz.  Reactie uitlokken  Korte mededelingen “Theater op de Markt ‘10 lokte 110.000 kijklustigen. Verpulvert deze editie alle records?”  Andere suggesties?
  • 14. Strategie: tijdens festival  Voorstellingen aanprijzen  Wees erbij! Aanrader! Niet te missen!  In de kijker  Recensie of kort tekstje  Verslagen
  • 15. Strategie: tijdens festival  Aanmoedigen voor beeldmateriaal  Vandaag gezien  Andere suggesties?
  • 16. Strategie: na festival  Vragen stellen “wie zou u graag terug zien op een volgende editie van Theater op de Markt?” “Wat vond u het hoogtepunt van het festival?” “Welke voorstelling heeft u het meest ontroerd/ het hardst doen lachen?”
  • 17. Strategie: na festival  In de media “110 000 bezoekers genieten van theater op de markt” HBVL “Theater op de markt lokt 110 000 bezoekers” De Standaard
  • 18. Strategie: na festival  Fotoalbums op Flickr  Andere suggesties?
  • 19. Crisiscommunicatie  Na Pukkelpopdrama  stijgende aandacht voor sociale media  het ‘weer’ blijft belangrijke factor  Andere mogelijke problemen  Technische problemen  Verkeerschaos  Problemen tijdens festival
  • 20. Toekomst  QR-codes op communicatiedragers  Adverteren op Facebook
  • 21. “Leiders van de toekomst zijn meesters in conversaties” Wilco Turnhout 5 juni 2012, Pieter-Jan Vandenreyken